Micro Pilot Testing of SuperSoup- A Cup of Warm Smile! by
SuperSoup

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile! / Published January 10, 2016 by Mahfuza Mizan

Mahfuza Mizan

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile!

The prevalence of malnutrition in Bangladesh is a matter of great concern. Around 7 million children, who are living below the poverty line, are significantly vulnerable to this problem as the foods they consume lack the proper nutrients and minerals which are vital for growth. Poor intake of foods rich in iron and folic acid and multiple infections have resulted in high rates of anemia among pregnant women and children less than two years. The core reason behind this problem is poverty.

This is where SuperSoup comes to help. To figure out whether our primary target group- the poverty stricken children like the taste of SuperSoup or not, we conducted a micro pilot testing. We distributed Super Soup among twenty children, and their reaction was priceless. They just loved the taste of it, and they opined they will love to have to this soup every day in their meals. Their motivation and preference about the soup increased when they were told that this soup contains high nutrients which will help their proper growth. Almost all of them asked for a second serving of soup. A cup of warm SuperSoup created such a beautiful smile on their faces, which proved how much they enjoyed every sip of it.