Entomophagy without seeing the insect
The edible insect industry has been grown exponentially. Alemu et. al (2016) mention that consumers prefer eat products with insects if they are recommended by official entities specially when they have high amounts of nutrients. The growth of the industry occurs from 2013, when the FAO authorizes the use of insects as a part of the human diet and as an important issue for the future of food safety.
Previous studies have shown that familiarity with the product influences the preference for a new product (Hartmann et al 2015).
In our society, specially in Peru, at the corner of each street we can find a grocery store that normally sell junk food, but imagine that junk food can contain protein, vitamin and essential fatty acids (Kinyuru et. al 2013) because during the preparation it was added insects sour (Tenebrio or larvae and cricket) raised in innocuous conditions.
It would be a big change in our society!