The pitch !
Ok, we think we need to make it sexy. You have to try it a lot of times till you pick the correct definition of "sexy" to the users. It has to atract the attention, and maintaing it. We think we are on the go.
This is where you need mentorship of an experienced businessman realted to similar products. We want to make it simplier, but not simpliest. It has to be friendly, but not poorly. And the only way is to interate this in field. ¿What do you think we will do next? We accept any suggestions !!! :)