Conceptualization of ideation
When conceptualizing an idea, it is crucial to ask questions like what is the problem that the idea solves, who is the consumer for the idea, does the idea solve the consumer’s problems and how will the solution be delivered to the consumer.
During the conceptualization of the posts harvest food loss in Arusha city and Tanzania as a whole - it was clear that ideas in a specific market place aligned to their strategic intent and also the broad opportunities from the idea succeeded the idea through the study the customer need, market environment, competition, business strategy of the enterprise and the eco-system consisting of partners and suppliers in the market for the post harvest loss of food idea.
The choices for the idea wasn't vaccum, however it involved the Arusha city community members, customers, market and engineering experts to the right choices for the business model of an idea to be successful. Fortunately, everyone single or group of people where very overwhelmed by the novel idea, however they said that the idea will need a lot investment but with a lot social, environmental and financial returns in less than a year.
According to a private engineering company in Arusha city (Hans Paul Automotives) the business idea must deliver greater value to customers value at a lower cost, while ensuring environmental sustainability.
Conceptualizing the post harvest food loss idea with a clear view of its competitive positioning, target market of the enterprise are critical factors in the success of an innovation.