Blog Posts by Oleo

An Overview / Published January 15, 2017 by Rohit Roshan Gogoi

Rohit Roshan Gogoi

An Overview

Roadmap for the Future! <Way To Go 2> / Published January 15, 2017 by Ishan Rakshit

Ishan Rakshit

Roadmap for the Future! <Way To Go 2>

Our roadmap from the birth of Oleo to creating a global system of algae oil sustainability.

Team Oleo: User Testing/Validation <Live Testing 2> / Published January 15, 2017 by Ishan Rakshit

Ishan Rakshit

Team Oleo: User Testing/Validation <Live Testing 2>

https://www.youtube.com/watch?v=8X6y6Y1pAa0

Keeping the safety of the consumers in mind, the only concrete way of knowing how will people react to a new algae oil product in the market was to see their reactions when they actually get to taste it. The key idea was to gauge their acceptability towards a foreign kind of an oil that claimed to provide health benefits over so many others.

Team Oleo: User Testing/Validation - Interview <Live Testing> / Published January 15, 2017 by Ishan Rakshit

Ishan Rakshit

Team Oleo: User Testing/Validation - Interview <Live Testing>

https://www.youtube.com/watch?v=WWbLumSnQMM

Team Oleo talks to Gulmohar Restaurant and Cafeteria - IIT Bombay's very own restaurant to talk about the viability of Oleo Oil as a product and how to find a market fit for various customer segments.

Business Model Canvas / Published January 15, 2017 by Riddhi Jain

Riddhi Jain

Business Model Canvas

Using the Business Model Canvas, we broke-down our business idea into smaller sections and brainstormed on them individually!

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