Blog Posts by Rooty Roofs

Way To Go / Published December 7, 2014 by Igor Ciambelli Soares de Oliveira

Igor Ciambelli Soares de Oliveira

Way To Go

This picture shows how our system is going to look like

Our Twitter page! / Published December 7, 2014 by Guilherme Ricardo Arvate Alvares

Guilherme Ricardo Arvate Alvares

Our Twitter page!

You guys can follow us on our Twitter Page: https://twitter.com/RootyRoofs.
Let's make a hunger free world!

The question that puzzled us / Published December 3, 2014 by Guilherme Ricardo Arvate Alvares

Guilherme Ricardo Arvate Alvares

The question that puzzled us

Why are we not using this space in a smart and integrated way?

Our proposal is to produce fresh and nutritional food in the urban environment through urban resources optimization and precision farming. Our products will be distributed and sold in the local markets.

We believe that simple and replicable solutions are always the best solutions and we think that we dont need to re-invent the wheel, but make it spin.

#localproduction #affordablefood #urbanfarming

Insight + Insight + Insight / Published November 22, 2014 by Igor Ciambelli Soares de Oliveira

Igor Ciambelli Soares de Oliveira

Insight + Insight + Insight

During the Define work mode, team Rooty Roofs defined some useful insights that can contribute to the development of our Project. It’s really nice to mention that this step of Design Lab was a milestone for us once we started to realize that our Project could be a big enterprise in a near future. The most relevant insights concerning the scope of Rooty Roofs’ Project are:

• Enhance nutritional security, not just food security. The main idea is to prioritize the qualities of the food. We have to search for more freshness, nourishments, vitamins instead of empty calories in huge amounts of food that can’t provide you the essential nutrients.
• Shortening the distance between producers and consumers. The target is to reduce the costs of regular food in order to provide cheaper alimony for people that can’t afford it.
• Support Market & Value chains for low-income producers and consumers. It’s striking the necessity of making this happen. This producers are responsible for a huge part of the human feeding. We have to support this cause.

A Sketch of Our New Logo! / Published November 22, 2014 by Igor Ciambelli Soares de Oliveira

Igor Ciambelli Soares de Oliveira

A Sketch of Our New Logo!

Eloi's father helped us a lot on the development of these idea. Rooty Roofs Team thank him!

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