<Expert Feedback 3> Product Confrontation
The great confrontation about our product successes and failures led us to call up our Food technologist Expert, and friend, Ms.Youthika Chauhan. Ms.Youthika Chauhan, is a food technologist by profession and practice.
We explained to her, our product strengths and shortcomings, admitting the major drawback in terms of taste, as our users and user survey pointed out that quite clearly. Ms. Youthika had the following to suggest:
The nutritional values of products like spinach, kale, moringa and green gram like sprouts, need no re-iteration. However, even for consumption of the fresh cut forms of these vegetables, there is a common agreement of their peculiar bitter taste. Hence, even in normal meals, they are easily avoided by children, saying their taste buds don’t accommodate it. The powder form has made this dilemma extremely less, given that the same food can be consumed as a drink or a soup, thus avoiding the long chewing and constant bitter taste. Even as a drink or soup, it becomes essential that the taste is polarized towards general consensus.
The sprouts had no problem, being a hit among consumers, because it had a mild taste, easily blend-able with condiments. For the spinach soup, kale juice and moringa shake, the flavor required re-iterations. So we went to our lab, to try out the usual taste enhancers, without diluting the overall nutrition of the products. The options, I suggested where Jaggery (which is a nutritional sweetner, rich in antioxidants and minerals like Zinc, Selenium), Sugar, Salt or any add on masala. We had a rejuvenated success with Moringa juice and spinach soup, while the Kale shake, wasn’t blending well. Team Sofood’s constant re-iteration with improvement of their products was something worth noticing as they gave immense importance to the users and their benefaction.
We are extremely grateful to Ms.Youthika for her indispensable input, as we pursued our re-iteration phase of our product.