<Live Testing> Product Users
During our feat-full user testing, we realized that although our solar dried products were healthy and nutrient equipped, they simply lacked the flair to impress the young and developing children, especially those between 5-10.
Our product testing phase involved providing specific test samples that is nutrient specific products to deficiency prone age groups.
A nutrient concentrated product-nutrient deficiency prone group matching enabled us to understand our flaws and flairs.
Our product range and their respective target included
1. Moringa Masti- a water based moringa powder energy shake for Growing Children rich in Vitamin A, a greater bet than carrots!
2. SlimSip- Green tea for middle age women extremely rich in antioxidants and alkaloids and several minerals and vitamins.
3. Popeye's Power Pack- spinach soup rich in Iron, Vitamin A , Vitamin C and dietary fibers, a suitable choice for all age groups.
4. Sprouty M&Ms- dried sprouts with convenience of ready-for-consumption. for all age groups, rich in protein , Vitamin C and Vitamin K.
5. King Kale- an energy shake made from dried kale powder for all, rich in Vitamin A, Vitamin K and Vitamin C.
So we surveyed our potential users by distributing test samples to 10 women, 20 children, 20 other men and women of random age groups.
All of specimen users of spinach soup and Sprouty M&Ms enjoyed the experience and demanded more, for their friends and families.
While the women enjoyed and realized the benefits of green tea, the children flinched at the taste of KaleKing, but rather satisfied with Moringa Masti. They shared their common desire for a more sweeter taste, which led us to knock the doors of Our food Technologist Friend, Ms. Youthika Chauhan.
Key Findings :
1. 90 % of women liked the green tea
2. 80% of children liked Moringa Masti, there was a general demand for making it sweeter.
3. Everyone agreed that the Sprouty M&Ms and Spinach soup were a good option for Breakfast and Dinner respectively
4. King Kale Shake needed a serious taste makeover!