About pricing by
Safi Sarvi

About pricing / Published May 3, 2018 by Kevin Kung

Kevin Kung

About pricing

When we first started testing the product, we thought that by offering the product at a discount price compared to conventional fertilizers, we can gain market penetration more rapidly. However, as we interact with more smallholder farmers, we quickly realized that these farmers, though poor, have very discerning view on pricing, and associate cheap cost with poor-quality product. This caused us to change our perspective, and now we market our product to the farmers at the same price as what they currently pay for traditional fertilizers, but tell them that instead, their yield and income will increase compared to the competitors.