1. Buyers specify buying requirements and growers need to follow those requirements, and the distributors are in the middle--so there is a gap between where demand is specified and those who need to learn about it.
2. Testing happens at the buyer warehouses, and shipments get rejected there, when it's too late for distributors to find a new buyer. This is a source of food waste.
3. Each buyer has their own standards for specifying requirements above industry standards. This is a big challenge for growers, and an opportunity for us.