Design Statement by
GroundTruth

Design Statement / Published October 24, 2014 by Eric Vandenbrink

Eric Vandenbrink

Design Statement

For our product to be successful, it needs to simplify an extraordinarily complex problem and be easy for both growers and buyers to use.

Our top priority is ease of use. We will always prioritize the few essential features and ease of use over comprehensive solutions.

Finally it is important that the design be inviting and not intimidate or exclude those who are less comfortable or familiar with technology.