CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH by
SuperSoup

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH / Published January 10, 2016 by Ahmed Istehad Shoumik

Ahmed Istehad Shoumik

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH

1. According to Moshiur Rahman, President of World’s Poultry Science Association, Bangladesh branch, annual chicken consumption per capita is 3.74 kg, expected to rise to 8.42kg by 2020. (Anas, 2015)
Anas, A. Z. (2015, 2 25). Bangladesh Poultry Producers Aim to Create Major Export Sales. Retrieved from GlobalMeat: http://www.globalmeatnews.com/Industry-Markets/Bangladesh-poultry-producers-aim-to-create-major-export-sales
Annual mass of bones from chicken consumption 2014: 160000000*3.74 = 598400000 kg * 0.38 = 227,392,000 kg
Annual mass of bones from chicken consumption 2020: 160000000*8.42 =1347200000kg * .38=522,196,000kg

2. Assuming 82% weight loss due to dry for soup and processing system, some 5 million kilograms of soup powder can be produced meeting the nutritional need of 0.46 million people for a year! (5.6 million for a month).

Calculation detail:
A 40g pack of Knorr soup serves 4. So, 10g serves 1 people for once.
5 million kilograms of bones can serve: 5/0.01 = 500 million people for once. Considering it will be taken 3 times a day, it can feed 500/3 = 166.67 million people for a day, 166.7/30 =5.56 million people for a month and 5.56/12 = 460,000 people for a year.
The assumptions are very conservative as annual meat consumption per capita in Bangladesh according to WHO is 7.3 kg in 2014 (NewsNext BD, 2014) almost half the amount used for calculation. It is done to offset the challenges in bone collection, loss due to processing etc.
NewsNext BD. (2014, 9 9). Bangladesh meat protein consumption far below global standard. Retrieved from NewsNext BD: http://newsnextbd.com/bangladeshs-meat-protein-consumption-far-below-global-standard/