Feed my World

How many people can you feed?

We aim to reach anyone who has an interest in food security, allowing the user to become a farmer from the comfort of his/her phone.

Tags:
  • awareness
  • farming
  • technology

Use Case

After downloading the Feed my World app from the iTunes App Store, the user will name his or her farm, and build a farmhouse. Through this, they will receive enough “currency” and XP (experience points) to level up and afford the first of many land expansions. Players will then learn to grow different crops in different environments, based on statistics such as soil fertility and water content. They will also learn new skills and gain more abilities, while facing new problems (e.g. extreme weather, pests, decreased soil quality) as they advance in further levels in the app. They will also have access to an in-game newspaper, which will report on the “latest” weather forecasts and other farming news affecting market access, worldwide farming epidemics, and new farming technologies.

Potential

Through this game, we aim to remove the anonymity surrounding the sources of our food and make players reflect on how much food is wasted. By virtually becoming a farmer growing everyday crops, and experiencing common farming issues, we expect our users to develop a better understanding of the complexities of food production. In the short-term, this would mean becoming more aware of the scope of global agriculture and how essential a flourishing food production system is to the health of the world’s population. Long-term, our users will want to make a difference in their lives, either by becoming more selective on their food consumption, or reducing the amount of food they waste each year.

Business Case

Our app targets 13 – 25 year-olds (due to the popularity of simulation-style games and level of curiosity in that age range), and will be accessible for free to anyone with an iPhone or Apple device. We will create value by educating and raising awareness on the essential industry of food production, and will provide a return on investments through in-app purchases (buying app “currency”, further supplies, etc.) and advertising rights. With a value-driven cost structure, we will deliver a high quality product, tested to function bug-free, to create a loyal customer-base with high customer satisfaction. Investments made will be used in the creation and development of the app, as well as marketing efforts, as the popularity of the app will boost its success.

Objectives:

  1. Educate users on how crops are grown, and the everyday problems faced by farmers
  2. Remove anonymity surrounding sources of food
  3. Make users aware of the role they play in either supporting or curbing food waste

Team Feed my World

Basel, Switzerland

  • App / Game / Technology
  • Agricultural Production / Productivity
  • Global

Our Team

The Ideate Work Mode is cray-cray / Published October 30, 2014 by Caroline Steiblin

The Ideate Work Mode is cray-cray

Team Feed my World consolidated all our post-it notes onto Padlet. Here's the result. Isn't this the definition of chaos?

Feed my World has fun innovating #standupsnackup / Published October 29, 2014 by Caroline Steiblin

Feed my World has fun innovating #standupsnackup

The Feed my World team decided to shake up #standupsnackup, with apples from a local fair!

Team Insights / Published October 24, 2014 by Caroline Steiblin

Team Insights

"Lack of access to water is not only a problem for dry arid climates, it is a world wide issue."

"868 million people are undernourished but 1.3 billion tons of food is wasted per year."

"Many young people oppose GMOs (genetically modified organisms) but have little awareness of what they are."

Design Statement / Published October 24, 2014 by Caroline Steiblin

Design Statement

13 year old Anna is a high school student who is starting to learn how to cook.
She NEEDS to understand where her food comes from.
IN A WORLD WHERE new mobile technology means information is never too far away.

Global food issues learnings / Published October 17, 2014 by Caroline Steiblin

Global food issues learnings

Thought for Food’s main objective is finding innovative solutions to a very troubling issue: How will we feed 9 billion people by 2050?

The Feed my World did a little research through desk research, online surveys, and in-person interviews. We decided to share 3 learnings:

1. Food waste is a serious issue in both the developing and developed world.
In a report by the Australian non-profit Future Directions (found here: http://www.futuredirections.org.au/publications/food-and-water-crises/315-on-overview-of-global-food-losses-and-waste.html), we learned that “almost one-third of food produced for human consumption—approximately 1.3 billion tons per year, which could feed the total global population of 7 billion—is either lost or wasted.” (Future Directions)

From a USDA info-graphic found here: https://www.flickr.com/photos/usdagov/15032644782/sizes/l/, we learned that in 2010, 31% of the “overall food supply at the retail and consumer level went uneaten in the U.S.” (USDA) This is around 50,000,000,000 (50 billion) kilograms of food (World Resources Institute)!

And in developing nations, "40 % of losses take place during the post-harvest and processing phases,” likely due to insufficient processing, storage and transport. (Future Directions)

2. Water crises are intensifying.
The UN reports that farming accounts for 70% of the world’s use of fresh water that is globally extracted for human use (relayed by http://www.foodsecurity.ac.uk/issue/global.html) and predicts that irrigation demands will increase by 50-100% by 2025. (UN-Water)

A 2006 report by the United Nations Development Programme states that "around 1.2 billion people, or almost one-fifth of the world's population, live in areas of physical scarcity, and 500 million people are approaching this situation." (http://www.un.org/waterforlifedecade/scarcity.shtml)

Access to water is becoming a major issue when on a global scale, the amount of fresh water available per person is falling rapidly. (United Nations Environment Programme, relayed by http://www.foodsecurity.ac.uk/issue/global.html) This puts tremendous stress on the availability and use of water for any industry, and calls for action on all fronts.

3. Undernourishment affects almost 900 million people worldwide.
In a 2010-2012 FAO report, it was shown that 868 million people are undernourished, 35% are in Southern Asia, 27% in Sub-Saharn Africa. (FAO, http://www.fao.org/docrep/016/i2845e/i2845e00.pdf).

FAO continues by stating, "Agricultural growth is particularly effective in reducing hunger and malnutrition. Most of the extreme poor depend on agriculture and related activities for a significant part of their livelihoods. Agricultural growth involving smallholders, especially women, will be most effective in reducing extreme poverty and hunger when it increases returns to labour and generates employment for the poor." (FAO) This pronounces the important role of agriculture in feeding 9 billion people by 2050, and acts as Feed my World's motivation to educate and have an impact, to leave the world more informed than before we started.

Thanks for reading - Feed my World has taken on a huge issue, but we will, with the help of TFF, work to help solve it.

Our Mission

Feed my World aims to reach anyone who has an interest in food security through an easy-to-use learning-by-doing approach, allowing the user to adopt the mindset of a farmer, from the comfort of their phone.

Our Background

Who produces the food we consume every day? What are their challenges? Why is food security important? Feed my World aims to answer these questions through a fun, interactive, and educational mobile application that raises awareness on the struggles of food production, and the impact of agricultural productivity on greater society – feeding 9 billion people by 2050. This includes highlighting the problems that face individual farmers at all levels, helping to remove the anonymity that surrounds the sources of our food. We are a team of three spirited, creative and compassionate students from the University of Basel and Duke University, with a great interest in educating any and every one about food production and food security. We’re so excited to share our multifaceted talents and backgrounds to contribute to solving one of the biggest challenges facing the world today.

The Ideate Work Mode is cray-cray / Published October 30, 2014 by Caroline Steiblin

The Ideate Work Mode is cray-cray

Team Feed my World consolidated all our post-it notes onto Padlet. Here's the result. Isn't this the definition of chaos?

Feed my World has fun innovating #standupsnackup / Published October 29, 2014 by Caroline Steiblin

Feed my World has fun innovating #standupsnackup

The Feed my World team decided to shake up #standupsnackup, with apples from a local fair!

Team Insights / Published October 24, 2014 by Caroline Steiblin

Team Insights

"Lack of access to water is not only a problem for dry arid climates, it is a world wide issue."

"868 million people are undernourished but 1.3 billion tons of food is wasted per year."

"Many young people oppose GMOs (genetically modified organisms) but have little awareness of what they are."

Design Statement / Published October 24, 2014 by Caroline Steiblin

Design Statement

13 year old Anna is a high school student who is starting to learn how to cook.
She NEEDS to understand where her food comes from.
IN A WORLD WHERE new mobile technology means information is never too far away.

Global food issues learnings / Published October 17, 2014 by Caroline Steiblin

Global food issues learnings

Thought for Food’s main objective is finding innovative solutions to a very troubling issue: How will we feed 9 billion people by 2050?

The Feed my World did a little research through desk research, online surveys, and in-person interviews. We decided to share 3 learnings:

1. Food waste is a serious issue in both the developing and developed world.
In a report by the Australian non-profit Future Directions (found here: http://www.futuredirections.org.au/publications/food-and-water-crises/315-on-overview-of-global-food-losses-and-waste.html), we learned that “almost one-third of food produced for human consumption—approximately 1.3 billion tons per year, which could feed the total global population of 7 billion—is either lost or wasted.” (Future Directions)

From a USDA info-graphic found here: https://www.flickr.com/photos/usdagov/15032644782/sizes/l/, we learned that in 2010, 31% of the “overall food supply at the retail and consumer level went uneaten in the U.S.” (USDA) This is around 50,000,000,000 (50 billion) kilograms of food (World Resources Institute)!

And in developing nations, "40 % of losses take place during the post-harvest and processing phases,” likely due to insufficient processing, storage and transport. (Future Directions)

2. Water crises are intensifying.
The UN reports that farming accounts for 70% of the world’s use of fresh water that is globally extracted for human use (relayed by http://www.foodsecurity.ac.uk/issue/global.html) and predicts that irrigation demands will increase by 50-100% by 2025. (UN-Water)

A 2006 report by the United Nations Development Programme states that "around 1.2 billion people, or almost one-fifth of the world's population, live in areas of physical scarcity, and 500 million people are approaching this situation." (http://www.un.org/waterforlifedecade/scarcity.shtml)

Access to water is becoming a major issue when on a global scale, the amount of fresh water available per person is falling rapidly. (United Nations Environment Programme, relayed by http://www.foodsecurity.ac.uk/issue/global.html) This puts tremendous stress on the availability and use of water for any industry, and calls for action on all fronts.

3. Undernourishment affects almost 900 million people worldwide.
In a 2010-2012 FAO report, it was shown that 868 million people are undernourished, 35% are in Southern Asia, 27% in Sub-Saharn Africa. (FAO, http://www.fao.org/docrep/016/i2845e/i2845e00.pdf).

FAO continues by stating, "Agricultural growth is particularly effective in reducing hunger and malnutrition. Most of the extreme poor depend on agriculture and related activities for a significant part of their livelihoods. Agricultural growth involving smallholders, especially women, will be most effective in reducing extreme poverty and hunger when it increases returns to labour and generates employment for the poor." (FAO) This pronounces the important role of agriculture in feeding 9 billion people by 2050, and acts as Feed my World's motivation to educate and have an impact, to leave the world more informed than before we started.

Thanks for reading - Feed my World has taken on a huge issue, but we will, with the help of TFF, work to help solve it.

Our Team

Our Mission

Feed my World aims to reach anyone who has an interest in food security through an easy-to-use learning-by-doing approach, allowing the user to adopt the mindset of a ...Read More

Our Background

Who produces the food we consume every day? What are their challenges? Why is food security important? Feed my World aims to answer these questions through a fun, ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.