MyMarket

Sustainable self-sufficient sustenance.

MyMarket empowers people to combat food insecurity and hunger with a unique, networked, community-centric food growing and sharing system.

Use Case

Sally lives in a region classified as a food desert, and she and her neighbors are often faced with food insecurity. The only “grocer” is over two miles away and doesn’t stock more than milk, bananas, and one type of cereal - all of which are overpriced. Sally had recently learned about urban farming and noticed that most of her neighbors have small plots of land on which food might grow, which could go a long way to alleviate hunger. But she doesn’t know much about food production or whether these gardens can grow enough food to support an entire community. MyMarket can help Sally learn the basics of growing food and methods of organizing farming efforts in her community, starting and maintaining a weekly farmer’s market, and networking with nearby markets to fill any gaps in food.

Potential

We believe in the power of community and cooperation. If the members of a community work together to create a food growing and sharing market, they will likely take pride in their efforts and do all it takes to support their system. Urban farming on an individual scale has already proved its value in many American cities. Scaled up to an entire neighborhood, such a practice could greatly increase the variety and affordability of fresh, healthy foods by taking out the supermarket “middleman.” Furthermore, such a system could capitalize on the knowledge of all members of a community; for instance, one person may know a great deal about which crops grow best in the area, another might know how run the market most cost-effectively, and another might know how to make low-cost, nutritious meals.

Business Case

Once approached by members of a community, we will organize a neighborhood meeting, in which we will explain the concept and organize interest. Next, we will partner with farmers from a previously established MyMarket community to teach food growing practices. This established community will provide starter seeds to the new one. We will provide sample logistics (which will be adapted to the needs of the community) for setting up a weekly market, at which the grown food will be traded. Last, we will provide access to the proprietary MyMarket app and/or a smartphone to a designated “manager”; this app will help coordinate between nearby markets to minimize waste due to surplus. That is, if markets have surpluses of different products, they might consider trading their respective surpluses.

Objectives:

  1. Empower communities to eliminate food insecurity by providing a toolkit to create their own food market.
  2. Promote and provide the means for eating a sustainable, nutritious diet.
  3. Provide a network of support to ensure markets’ continued success.

Team Life Jackets

Atlanta, USA

  • Business / Social Enterprise
  • Agricultural Production / Productivity
  • North America

Our Team

Our Mission

Our mission is to empower low-income, local entrepreneurs with the skills, tools, and support necessary to start their own food market within their communities.

Our Background

The members of our team are currently enrolled in a course called "Service by Design" with Professor Sabir Khan at Georgia Institute of Technology. The purpose of this course is to bring together students from various disciplines who have a passion for service and to use design pedagogies to produce a final project in the medium of our choice. We all designated food deserts as an interesting problem we wanted to explore at the beginning of the year and when we found the TFF challenge it was a match made in heaven! Although we have different design languages learned from our respective schools of study, we all speak the same language when it comes to designing a solution to food deserts. We truly believe our business plan has the clarity, sustainability, and applicability to be a success!

Our Team

Our Mission

Our mission is to empower low-income, local entrepreneurs with the skills, tools, and support necessary to start their own food market within their communities.Read More

Our Background

The members of our team are currently enrolled in a course called "Service by Design" with Professor Sabir Khan at Georgia Institute of Technology. The purpose of this ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.