Value+

Integrated food network ensuring sustainable food security for urban slums

Value+ makes quality food affordable & accessible through lean value chain & its unique app suggests meal as per individual’s needs & budget

Use Case

Our six month research results have showed that Value+ is a concept which is based on needs that are extremely important to our target group. The leaner value chain alleviates hunger and shows urban slum dwellers that it is possible to ensure food security within their limited income. The survey among the mid and top tiers showed an overwhelming positive response for our mobile application as well. Even though calorie tracking is not a new concept, the target group was highly interested in an application that not only keeps track of what they are eating, but also directs them to where you can get the best healthy food at affordable prices. Overall, the current system leaves a lot to be desired on the user end, and it can be very conveniently satisfied through our integrated food network.

Potential

The concept of Value+ works on perhaps the greatest necessity of mankind, food. Currently, 200 million food insecured people live in urban slums; a number that is expected to rise to 2 billion by 2050. We believe this number is far too big to not address right now. Our concept of Value+ will change the complete value chain that these people are subject to, one city at a time. Not only does it feed people in need better, it also brings a balance to the great debate of hunger versus obesity through our mobile application. It is a plan that is financially feasible and scalable across the globe. With an alarmingly increasing slum population, Value+ is the current need of the hour; and we believe we can make a difference to millions of lives across the world, starting with Dhaka.

Business Case

Value+ is a triple bottom line company addressing people,planet and profit.It has 2 sub-models operating independently.Model 1 which caters to urban slum dwellers is a lean value chain. It starts from contracting farmers,then collecting and delivering the produces to solar powered HUBs finally sorting & delivering to the shops in green packaging of mushroom.Profitability is ensured by reducing 60% waste & eliminating intermediaries resulting in 30% less price.Model 2 is a free smartphone app. Along with meal suggestions,it will promote healthier lifestyle by monitoring the calorie intake & will also provide best deals available at nearby groceries & restaurants.Revenue will come from advertisements and partnerships with shops and restaurants.Financial feasibility can be found in the blog!

Objectives:

  1. Ensuring 95% accuracy of the app in next quarter by developing a greaterdatabase of individual’s dietary needs for different key factors
  2. Reach at least 50% of the target market in Bangladesh through collaboration with NGOs and development organizations in first 2 years
  3. After implementing in Bangladesh, expand to 3 other South Asian countries in 2 years. Meanwhile, explore opportunities in African countries

Team The Butter People

Dhaka, Bangladesh

  • Business / Social Enterprise
  • Rural / Urban
  • Global

Our Team

GLOBAL ACCOLADE: 'Young Earth Solutions (YES!)' Award 2013 by Barilla Food Group

http://www.bcfnyes.com/finalisti2013.php

We presented the Value+ idea to a global community at the 5th International Forum on Food and Nutrition under the banner of 'Young Earth Solutions (YES!)' Award 2013 organized by Barilla Centre for Food and Nutrition (BCFN). We were among the chosen 10 finalist teams hailing from 4 continents and Value+ won it! An idea driven by some from Bangladesh addressing a truly Global crisis in an efficient and effective yet simple won the hearts of Jury and audiences alike!

It is a true testament of how scalable this idea is. A resounding positive response from this global and distinguished jury comprising of Nobel Laureate to Food Experts fueled our journey afterwards.

For the last 12 months, we have been working on making this idea more user friendly, technology based, cost reducing and most importantly globally implementable over the course of next few years. We have already conducted a detailed market survey on the target customers and also another one from the suppliers' end to design the value chain in a lean fashion.

It's about time we thought about Urban Slum Dwellers / Published December 15, 2014 by Rakshanda Zihan

It's about time we thought about Urban Slum Dwellers

These words of President Kennedy still hold true as there are people in the modern world who are fighting and losing this war every day. These are the people who reside in urban slums – places with substandard housing and squalor. Slums exist mostly in third world countries where governments and NGOs constantly deal with more pressing developmental issues, which is why often urban slums have lagged behind on the priority ladder. However, 200 million urban slum-dwellers across the globe which is projected to skyrocket to nearly 2 billion by 2050, is too big of a number to ignore. Safe-affordable- nutritious food is far from their reach. So, is it possible to build a sustainable and scalable solution tailored to create greater food security in urban slums?

We can start off with Dhaka, the capital of Bangladesh, one of the most densely populated cities in the world. A staggering 40% (~6 million) of the population live in urban slums (Extreme Poverty Research Group, 2013). Nominal income and unhealthy living conditions pose a great challenge to secure a healthy diet. Combatting food insecurity in urban slums of Dhaka triggered the idea of VALUE+, an integrated food network that addresses everything from lowering quality food prices to reducing food wastage and healthy meal suggestions designed for individual's budget. It is a model that can be easily implemented in cities with similar phenomenon across the world.

Value+ Foodprint: Why We Work / Published December 15, 2014 by Rakshanda Zihan

Value+ Foodprint: Why We Work

It's a Nightmare! / Published December 15, 2014 by Rakshanda Zihan

It's a Nightmare!

The presence of multiple tier intermediaries results in price hikes as high as 300%, thus making fresh produce completely unaffordable for our target Bottom of the Pyramid population.

Love Food Hate Waste! / Published December 15, 2014 by Rakshanda Zihan

Love Food Hate Waste!

30-40% of all agricultural produce are damaged due to inefficient post-harvest management. That is 1.3 billion tons of food each year that could be used to feed hungry people. Packaging is one of the major issues during the post-harvest period.

At present, cardboard boxes and jute bags are used in agricultural product packaging in Bangladesh; compared to Styrofoam used in other countries, it is five times heavier. While transporting produce within the country, vehicles are often over-loaded to double their capacity leading to road accidents and also squashing the vegetable underneath resulting in large losses. This can be prevented with the introduction of lightweight and functional packaging material.

A plurality of Bangladeshis earns their living from agriculture. So the major sufferers of this loss are the farmers who live below the poverty line; additionally this loss is also borne by end consumers who face price hikes, lack of fresh produce, adulteration, etc.

Value+ has introduced a more functional and efficient alternative to traditional packaging materials-a biodegradable and lightweight packaging solution specifically designed to carry the agricultural produce that Value+ will source. It is made using fungal mycelium (mushroom roots) to bind together low-value agriculture waste products. Usage of mushroom roots promotes eco friendliness and will also provide a boost to the mushroom sector and its farmers. Due to reduced wastage, final prices can be lowered by as much as 30%.

Our Mission

“The war against hunger is truly mankind’s war of liberation” - these words of President Kennedy still hold true as there are people in the modern world who are fighting and losing this war every day. And our mission as a team is to be the savior of these people by introducing sustainable timely initiatives.

Our Background

We are five Business majors hailing from Bangladesh aspiring to bring about a much needed positive change in the world : Food Security for all. Being brought up in this country, we have witnessed the pain and suffering of the people without food security whose woes go unnoticed. In order to achieve this seeming impossible feat, we aim to think global and take one step at a time focusing on the ultimate objective of bringing nutritious and affordable food to the population living in the bottom of the pyramid. We realize that 'Thought for Food Challenge' is a platform which nurtures such passion hence such ideas. We aim to take this opportunity and DO GOOD.

GLOBAL ACCOLADE: 'Young Earth Solutions (YES!)' Award 2013 by Barilla Food Group

http://www.bcfnyes.com/finalisti2013.php

We presented the Value+ idea to a global community at the 5th International Forum on Food and Nutrition under the banner of 'Young Earth Solutions (YES!)' Award 2013 organized by Barilla Centre for Food and Nutrition (BCFN). We were among the chosen 10 finalist teams hailing from 4 continents and Value+ won it! An idea driven by some from Bangladesh addressing a truly Global crisis in an efficient and effective yet simple won the hearts of Jury and audiences alike!

It is a true testament of how scalable this idea is. A resounding positive response from this global and distinguished jury comprising of Nobel Laureate to Food Experts fueled our journey afterwards.

For the last 12 months, we have been working on making this idea more user friendly, technology based, cost reducing and most importantly globally implementable over the course of next few years. We have already conducted a detailed market survey on the target customers and also another one from the suppliers' end to design the value chain in a lean fashion.

It's about time we thought about Urban Slum Dwellers / Published December 15, 2014 by Rakshanda Zihan

It's about time we thought about Urban Slum Dwellers

These words of President Kennedy still hold true as there are people in the modern world who are fighting and losing this war every day. These are the people who reside in urban slums – places with substandard housing and squalor. Slums exist mostly in third world countries where governments and NGOs constantly deal with more pressing developmental issues, which is why often urban slums have lagged behind on the priority ladder. However, 200 million urban slum-dwellers across the globe which is projected to skyrocket to nearly 2 billion by 2050, is too big of a number to ignore. Safe-affordable- nutritious food is far from their reach. So, is it possible to build a sustainable and scalable solution tailored to create greater food security in urban slums?

We can start off with Dhaka, the capital of Bangladesh, one of the most densely populated cities in the world. A staggering 40% (~6 million) of the population live in urban slums (Extreme Poverty Research Group, 2013). Nominal income and unhealthy living conditions pose a great challenge to secure a healthy diet. Combatting food insecurity in urban slums of Dhaka triggered the idea of VALUE+, an integrated food network that addresses everything from lowering quality food prices to reducing food wastage and healthy meal suggestions designed for individual's budget. It is a model that can be easily implemented in cities with similar phenomenon across the world.

Value+ Foodprint: Why We Work / Published December 15, 2014 by Rakshanda Zihan

Value+ Foodprint: Why We Work

It's a Nightmare! / Published December 15, 2014 by Rakshanda Zihan

It's a Nightmare!

The presence of multiple tier intermediaries results in price hikes as high as 300%, thus making fresh produce completely unaffordable for our target Bottom of the Pyramid population.

Love Food Hate Waste! / Published December 15, 2014 by Rakshanda Zihan

Love Food Hate Waste!

30-40% of all agricultural produce are damaged due to inefficient post-harvest management. That is 1.3 billion tons of food each year that could be used to feed hungry people. Packaging is one of the major issues during the post-harvest period.

At present, cardboard boxes and jute bags are used in agricultural product packaging in Bangladesh; compared to Styrofoam used in other countries, it is five times heavier. While transporting produce within the country, vehicles are often over-loaded to double their capacity leading to road accidents and also squashing the vegetable underneath resulting in large losses. This can be prevented with the introduction of lightweight and functional packaging material.

A plurality of Bangladeshis earns their living from agriculture. So the major sufferers of this loss are the farmers who live below the poverty line; additionally this loss is also borne by end consumers who face price hikes, lack of fresh produce, adulteration, etc.

Value+ has introduced a more functional and efficient alternative to traditional packaging materials-a biodegradable and lightweight packaging solution specifically designed to carry the agricultural produce that Value+ will source. It is made using fungal mycelium (mushroom roots) to bind together low-value agriculture waste products. Usage of mushroom roots promotes eco friendliness and will also provide a boost to the mushroom sector and its farmers. Due to reduced wastage, final prices can be lowered by as much as 30%.

Our Team

Our Mission

“The war against hunger is truly mankind’s war of liberation” - these words of President Kennedy still hold true as there are people in the modern world who ...Read More

Our Background

We are five Business majors hailing from Bangladesh aspiring to bring about a much needed positive change in the world : Food Security for all. Being brought up ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.