GRO produces affordable greenhouses from locally sourced materials to combat food insecurity in developing communities around the world.
Wanchen Chung PA State U , United States
Staci Sutermaster PA State U , United States
Alyssa Gill Penn StateU, United States
Design Thinking Coaching
Erin and Richard were a huge help to the team today. We received great feedback on our newly revised design statement. The goal is to focus more on the imagined end user, getting creative with name, age, country, and other specifics. Although an income generating activity is needed, it would be best to rephrase along the lines of "farmers need to generate income." GRO is an established venture, so we have several insights about agriculture efficiency that apply to specific countries in Africa (Cameroon, Kenya, Rwanda, Tanzania, and Sierra Leone) - something that we did not highlight. This was only referenced generally.
Additionally, the team had questions revolving around several other badges involving prototyping and logo designing. Even though we have a solid prototype being sold, both Erin and Richard were helpful to point out that reverse engineering this could produce great insights into potential modifications that may be needed for different contexts in the future. This will be great to keep new and old members of the team current on GRO and the ventures progress. Our logo has been designed and approved, however, the team is currently working with Penn State graphic design students who have new ideas. GRO will definitely try to document this collaboration and share some sweet pictures.
Time to Brainstorm
The team is back in action after a hiatus of travel. Today we want to focus on redesigning our design statement to be less of a mission and more descriptive of the user and the user's needs. So far, we have come up with: GRO Greenhouses need to maximize agriculture efficiency in the developing world where small holder farmers need an incoming generating activity and access to better more nutritious produce.
What do you think?
Insights + Insights + Insights
Our business model canvas helped us visualize the partnerships we will need to form on the ground in Mozambique. We realized that our market penetration strategy will require use to start with agro-entrepreneurs and ex-pats vs. small holder farmers. We plan to sell our greenhouses via direct asset-sale to agro-entrepreneurs and ex-pats so we can recover the capital needed to sell to small holder farmers on a cost-recovery basis. Finally, the team decided that it is crucial to develop standardized, highly visual materials appropriate for the context, which will ensure that the greenhouse is constructed the same way time and time again.
The GRO Greenhouses team has learned three interesting facts relating to global food issues and our venture. According to the World Food Programme, Sub-Saharan Africa is the region with the highest prevalence of hunger. One in four people are undernourished. Poor nutrition causes nearly half of the deaths in children under five. And one out of six children in developing countries is under weight. One of GRO Greenhouses long term goals is to improve maternal and infant nutrition conditions. We hope to do so by making micronutrient rich produce more available at market.