Robin Would

Cleanse your shelf.

Interact with our in-store experiential installments; use our app. We're here to remind you to buy in moderation.

Use Case

Amy looks in her fridge and finds herself faced with spoiled uneaten food. As she walks through her local grocery store to refill her pantry, she notices a long empty shelf. Intrigued, she approaches the shelf and notices stories of food waste, celebrity appeals, and other food facts. Noticing the QR code on the display, she’s transported to an app on her phone where she can vocally track her consumption and donate resources. The purpose of Robin Would installments is to change shoppers' behaviors; buyers will learn to become more mindful about exactly how much product they actually need. While browsing for chicken wings, Amy is reminded that she had just bought chicken two weeks ago. She puts it back and continues on her way.

Potential

We start off with a low-fi operation, target to consumers who tend to buy a lot more than they actually need, and tackle food waste at the root by reaching people in grocery stores before they actually buy anything; surplus food that would've been thrown away is redistributed to feed the hungry. Our vision is to expand into educational works, larger public installments, and environmental initiatives in order to initiate more conversations about food waste in the United States. We hope to expand the idea to other types of food establishments and reach untapped communities through food-sharing programs, such as “Free Lunch, Free Lecture” which would work to empower individuals to take time to educate themselves. Reduced consumption will reduce excess production, saving resources and money.

Business Case

The Robin Would campaign would rely on advertisement revenue from select sponsors. Each sponsor would receive advertising space on our shelf displays, app, and website tailored to their specific demographic. The food that would otherwise occupy the shelf will be donated to a local food bank or school. Our website would feature links through which people can educate themselves about the global food crisis and donate resources to international food aid programs of their choice. Robin Would hopes to invite people to start small conversations about food that will hopefully lead to a larger impact on food waste.

Objectives:

  1. Reform impulsive buyer-behavior before the cash register through reminders in nation-wide store installments and a personalized app.
  2. Educate and initiate dialogue about unneeded food waste in developed countries.
  3. Strengthen social initiatives through efficient allocation of surplus food.

Team Robin Would

Evanston, USA

  • Business / Social Enterprise
  • Environment / Sustainability
  • North America

Our Team

Well... / Published December 8, 2014 by Agnes

Well...

i guess what's done is done. Dec 8 has finally come.

Reflection / Published December 7, 2014 by Agnes

Reflection

On a happy note: at least we've gotten feedback about possible cooperation with our program from Whole Foods and D&Ds (our local grocery store).

This was a prototype we had before, but we couldn't get the app to work in time D:

We've been working on our voice recognition app but it's hard to get it to function correctly.

Here was the idea behind the last addition we wanted to show you:
A. You talk to the app, telling us what you bought after each trip to the store.
B. We provide visual displays (pie charts) of what types of foods you consume over a period of time weekly, monthly, etc

(We've been trying to figure out how to build a system that can learn over time what you usually buy and give recommendations. Finals have gotten the better of us.)

Our Concept in a Nutshell / Published December 7, 2014 by Rosio

Our Concept in a Nutshell

App? / Published December 7, 2014 by Agnes

App?

Still working on a possible working app...hopefully we can get it finally working!

Our Mission

World hunger can only be tackled one step at a time. This is the beginning of our first stage: Robin Would raises awareness of consumer food waste in developed countries. http://www.robinwould.weebly.com

Our Background

We are students at Northwestern University who have an interest in sustainability, a desire to see that no one in the world goes to bed hungry, and the opportunity to make a difference. We want to change how people in developed countries see food and behave as consumers.

Well... / Published December 8, 2014 by Agnes

Well...

i guess what's done is done. Dec 8 has finally come.

Reflection / Published December 7, 2014 by Agnes

Reflection

On a happy note: at least we've gotten feedback about possible cooperation with our program from Whole Foods and D&Ds (our local grocery store).

This was a prototype we had before, but we couldn't get the app to work in time D:

We've been working on our voice recognition app but it's hard to get it to function correctly.

Here was the idea behind the last addition we wanted to show you:
A. You talk to the app, telling us what you bought after each trip to the store.
B. We provide visual displays (pie charts) of what types of foods you consume over a period of time weekly, monthly, etc

(We've been trying to figure out how to build a system that can learn over time what you usually buy and give recommendations. Finals have gotten the better of us.)

Our Concept in a Nutshell / Published December 7, 2014 by Rosio

Our Concept in a Nutshell

App? / Published December 7, 2014 by Agnes

App?

Still working on a possible working app...hopefully we can get it finally working!

Our Team

Our Mission

World hunger can only be tackled one step at a time. This is the beginning of our first stage: Robin Would raises awareness of consumer food waste in ...Read More

Our Background

We are students at Northwestern University who have an interest in sustainability, a desire to see that no one in the world goes to bed hungry, and the ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.