Farmer's Delight

Organic farming is the future for Nigeria

Inorganic farming contributed to climate change and food insecurity, organic farming is the future. Farmer's Delight assists this revolution

Tags:
  • Food Insecurity
  • Conservation Agriculture
  • Organic Farming
  • Poor Farmers
  • Global Warming
  • Food Security
  • Climate Change

Use Case

Farmer's Delight products namely: Anti-nematode, Organic Pesticide, and Biochar cannot interrupt cultural farming traditions during applications instead it enhances existing farming traditions. These products lowers cost of farming by 25% and increases harvest yield by 50%, that means the smallholder farmer post harvest benefits increases to 75% in the first year and can move up to 90% in the second year. For a little extra investment of US$50 on one acre of rice farm, the farmer gets extra 7 bags of 50kg rice bushel valued US$300. The procedures requires little or no technical background and the application can be easily replicated across board. Every input is 100% organic and safe without any side effects to the farmer, soil, environment and food consumers.

Potential

The generation of farmers today is the first to face man-made climate change. The gravity and urgency of the tightening food situation is such that we are not looking at a crisis in 2030. We are looking at an abrupt disruption in the world food supply that could be just one poor harvest away. Farmer's Delight can reverse the rapid decline of our climate and unlike inorganic farming, the products will also double crop harvests yield without side effects. Our target is to reach these farmers through their cooperatives or alternatively encourage them to form one. This will allow their leaders to cross guarantee their members before we supply our products under monthly prepayment scheme to allow us reach 50,000 farmers in three years with minimum risk.

Business Case

Over 10 million smallholder farmers in Nigeria face devastating harvest failures due to climate change. They do not have access to good agricultural applications to increase their yields. Farmer's Delight aims to supply all of these farmers with Unique 100% organic agricultural applications. Our products are easy to use, attractively packed and our specially designed flexible payment method makes it attractive and possible for the farmers to use our products. We expect to sell 50,000 products in 3 years with revenue of $1.5million and 45% profit. Each year we keep lowering marketing cost because we will implement Referral-based marketing strategy from satisfied customers. We need 10.000 USDollars start-up investment to launch this Project at the start of 2015 farming season.

Objectives:

  1. By 2016 we aim to serve 20,000 smallholder farmers with our products and double their yields!
  2. To register our products on Nigeria's e-wallet agro input programme to fast-track sales while reducing overheads before the end of Dec. 2015
  3. In 5 years we aim to have convinced 15% of all Nigerian farmers to implement organic farming practices by using our products

Team Farmer's Delight

Minna, Niger

  • Business / Social Enterprise
  • Agricultural Production / Productivity
  • Africa

Our Team

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #6 / Published December 4, 2014 by attahiru yanans jibril

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #6

Professional Solution: Empowerment of agricultural industry is the key for empowerment of our society hence the nation. Farmer's Delight products are developed keeping this revolution in mind. They are 100% organic product hence does not require any government certification, license or approval to sale. They are in dried powder form hence virtually no expiry. They are lightweight and compact being highly concentrated. Hence they can be easily shipped anywhere within and outside the country. The usage is so simple that very common farmer can practice this without making any change in his traditional farming technique. He do not have to invest in technology as well.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #5 / Published December 4, 2014 by attahiru yanans jibril

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #5

Nature Friendly: This is Nigeria’s 1st and only ISO 14001 Certified Environment friendly product. This does not create any side effect on crops, farmer, soil as well as end user who consumes agricultural yield. It has a unique property that it produces results equivalent to ‘Organic Farming’ though used in conjunction with chemical fertilisers. This gives advantage in market rate to the farmer due to improved quality.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #4

Affordable: Farmer has to invest considerable low amount compared to returns per acre. Not only it increases yield but also decreases amount of fertilizer required thus controls expense. Crops will require less pesticides and medicines due to balanced growth. Hence lot of cost is saved. Farmers get exponential returns in terms of yield
and its quality compared to investment hence they remain in huge profit. Hence a farmer don’t have to keep promoting it, but farmers demand this product again and again.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #3 / Published December 4, 2014 by Saima Muhammed

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #3

Immediate Effect : Farmer's Delight results of 1st treatment can be observed in 25 to 30 days whereas effects of 2nd to 4th treatment can be observed in just 8 days from spray. Results are visible not only on the leaves but all over plant. Farmers can also realize considerable change in their soil condition. Two farms can be developed side by side to observe significant result. This makes it easier to understand.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #2 / Published December 4, 2014 by suleiman salihu

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #2

Complete Nutrition : Farmer's Delight is the 1st and only its type of product which ensures complete nutrition to roots, shoots, nodes, leaves, flowers and fruits thereby ensuring quality yield in considerable high quantity. This difference in quality is easily encashable in market over others.

Our Mission

Farmer's Delight Team’s overall objective is to contribute to a sustainable environment supportive of smallholder farmers’ own efforts to increase their harvest output per hectare and also improve their quality of life using organic agricultural applications under a cost-effective flexible payment system.

Our Background

It all started in 2013, when Okey and Maryam met over a dinner at Campus Carnival and in the course of their chatting where shocked to read a story published by Thisday newspaper on October 15, 2013 that International Food Policy Research Institute (IFPRI) warned of an impending threat to food security in Nigeria. The situation struck a chord in our minds and our thought traveled wide on how to avoid this crises. We began to research on possible solutions only to discover more: One-third of our greenhouse gas emissions come from inorganic agriculture. In the past 7years yields of Nigerian farmers have decreased by 41% percent due to climate change. Immediately Maryam and I understood that food security must be tackled head-on with climate change and organic farming is that solution. Later, we co-opted the duo of Saima and Attahiru who are good with product communication and marketing and finally invited Suleiman a sound student economist that designed the product referral-based incentive system that gave birth to Farmer's Delight. TFF Challenge have given us opportunity to demonstrate and also contribute our quota to improve agriculture-based livelihood systems that are already vulnerable to food insecurity and increased crop failure. A chance to get 10,000USD start-up funding will save the livelihood of over 10million Nigerian smallholder farmers and all their households that will be faced with chronic malnutrition, lack of basic medicare and primary education because of poor harvest.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #6 / Published December 4, 2014 by attahiru yanans jibril

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #6

Professional Solution: Empowerment of agricultural industry is the key for empowerment of our society hence the nation. Farmer's Delight products are developed keeping this revolution in mind. They are 100% organic product hence does not require any government certification, license or approval to sale. They are in dried powder form hence virtually no expiry. They are lightweight and compact being highly concentrated. Hence they can be easily shipped anywhere within and outside the country. The usage is so simple that very common farmer can practice this without making any change in his traditional farming technique. He do not have to invest in technology as well.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #5 / Published December 4, 2014 by attahiru yanans jibril

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #5

Nature Friendly: This is Nigeria’s 1st and only ISO 14001 Certified Environment friendly product. This does not create any side effect on crops, farmer, soil as well as end user who consumes agricultural yield. It has a unique property that it produces results equivalent to ‘Organic Farming’ though used in conjunction with chemical fertilisers. This gives advantage in market rate to the farmer due to improved quality.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #4

Affordable: Farmer has to invest considerable low amount compared to returns per acre. Not only it increases yield but also decreases amount of fertilizer required thus controls expense. Crops will require less pesticides and medicines due to balanced growth. Hence lot of cost is saved. Farmers get exponential returns in terms of yield
and its quality compared to investment hence they remain in huge profit. Hence a farmer don’t have to keep promoting it, but farmers demand this product again and again.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #3 / Published December 4, 2014 by Saima Muhammed

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #3

Immediate Effect : Farmer's Delight results of 1st treatment can be observed in 25 to 30 days whereas effects of 2nd to 4th treatment can be observed in just 8 days from spray. Results are visible not only on the leaves but all over plant. Farmers can also realize considerable change in their soil condition. Two farms can be developed side by side to observe significant result. This makes it easier to understand.

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #2 / Published December 4, 2014 by suleiman salihu

6 Reasons why Farmer's Delight is really a DELIGHT to farmers. #2

Complete Nutrition : Farmer's Delight is the 1st and only its type of product which ensures complete nutrition to roots, shoots, nodes, leaves, flowers and fruits thereby ensuring quality yield in considerable high quantity. This difference in quality is easily encashable in market over others.

Our Team

Our Mission

Farmer's Delight Team’s overall objective is to contribute to a sustainable environment supportive of smallholder farmers’ own efforts to increase their harvest output per hectare and also improve ...Read More

Our Background

It all started in 2013, when Okey and Maryam met over a dinner at Campus Carnival and in the course of their chatting where shocked to read a ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.