Page3Foods

Beauty is peel-deep!

We are an online portal that sells food that is rejected only due to appearance standards, with guaranteed safety, to restaurants/caterers.

Use Case

Raj owns a restaurant. He doesn’t care if his vegetables look perfect as long as they are safe and tasty. Raj orders from Page3Foods because it is fresh, cheap, convenient and reduces overall food waste-and he gets a certificate! Rita dines at Raj’s restaurant and gets a discount coupon for Page3Foods. She buys from the portal because it is fast & easy. Raj & Rita are both reassured by Page3Foods’ safety guarantee, as their primary concern with unusual-looking food is safety.

Potential

BUSINESS POTENTIAL: The entire global food service industry – including restaurants, hotels & caterers – consists of potential customers. There are 8.3 million restaurants in 103 countries. China and India account for the bulk of these. Emerging markets are expected to drive growth in the eCommerce space in the coming years, and will have great potential for Page3Foods. Conscientious individuals can also be wooed. POTENTIAL FOR FOOD SECURITY: estimates for food wasted due to appearance standards range from 20-40%. We can take a step towards feeding 9 billion people by 2050 by reducing this huge & unnecessary food waste. POTENTIAL FOR LIVELIHOOD SECURITY: We provide an additional income to (especially smallholder) farmers who’d otherwise throw this food away or use it as animal feed.

Business Case

We procure food from farmers/cooperative organsiations at cheaper than average rates because its transfer price is almost zero. We keep inventory costs low by having agreements with producers for same-day procurement. Food is checked for safety by appointed inspectors and is then shipped to the customer. We compete with supermarkets and other vendors on price & convenience bases. The target customer base is restaurants – we target individuals through them.

Objectives:

  1. Eliminating food waste based on appearance standards
  2. Increasing acceptance of unusual-looking food
  3. Increasing farmer incomes and thus livelihood security for farmers

Team Page3Foods

Chennai and Mumbai, India

  • Business / Social Enterprise
  • Food Waste / Consumer Issues
  • Global

Our Team

Keeping costs low with e-Commerce / Published December 8, 2014 by Jai Vipra

Keeping costs low with e-Commerce

E-Commerce allows us to keep operating costs very low, but we want to keep it lower. We plan to do this by minimizing inventory costs.

Real time data has unprecedented advantages, even real time supply chain management; we plan to make full use of the trends we see to use flawless same-day procurement. This adds to our competitiveness over brick-and-mortar stores.

Market Survey / Published December 7, 2014 by Sowmya V

Market Survey

https://docs.google.com/forms/d/1MJNAnWHujoV1lpWdiOMn_pT2B5_s1w8Gdn33u91k6Wc/viewform

We haven't updated the blog in a while, got busy with exams! Here is the market research survey we circulated in our schools, parents' offices and other networks. Please feel free to give your views too!

The Hangout that sorted it all / Published November 19, 2014 by Jai Vipra

The Hangout that sorted it all

We're ironed out all the problems and doubts we had with our idea, and we are ready to roll!

Market research / Published October 27, 2014 by Jai Vipra

Market research

We've started to talk to people! We're also sending out a form to figure out if our idea is viable and exciting enough.

Mumbai workspace ready to go! / Published October 27, 2014 by Jai Vipra

Mumbai workspace ready to go!

The crayons make writing down statistics fun!

Our Mission

One-third of food produced for human consumption is wasted globally. 40% of food waste in industrialised countries occurs at the retail and consumer levels. Some 20-40% of fruit and vegetables in the UK are rejected because they do not meet the appearance quality standards of supermarkets. Page3Foods reduces this completely avoidable food waste by sourcing safe food that is rejected for appearance standards and selling it to willing buyers: restaurants, the government and individual buyers who know that bent carrots taste just as good as straight ones. In short, we use e-commerce to connect buyers and sellers and thus reduce food waste! Join us in accepting food that doesn’t look perfect. After all, beauty is peel-deep!

Our Background

What happens when students of biotechnology, mechanical engineering and economics get together? They play ping-pong with crazy ideas! Page3Foods was just another idea that sounded crazy at first: an e-commerce portal for ugly food? But since the potential dawned on us, we’ve been hard at work perfecting our plans.

Keeping costs low with e-Commerce / Published December 8, 2014 by Jai Vipra

Keeping costs low with e-Commerce

E-Commerce allows us to keep operating costs very low, but we want to keep it lower. We plan to do this by minimizing inventory costs.

Real time data has unprecedented advantages, even real time supply chain management; we plan to make full use of the trends we see to use flawless same-day procurement. This adds to our competitiveness over brick-and-mortar stores.

Market Survey / Published December 7, 2014 by Sowmya V

Market Survey

https://docs.google.com/forms/d/1MJNAnWHujoV1lpWdiOMn_pT2B5_s1w8Gdn33u91k6Wc/viewform

We haven't updated the blog in a while, got busy with exams! Here is the market research survey we circulated in our schools, parents' offices and other networks. Please feel free to give your views too!

The Hangout that sorted it all / Published November 19, 2014 by Jai Vipra

The Hangout that sorted it all

We're ironed out all the problems and doubts we had with our idea, and we are ready to roll!

Market research / Published October 27, 2014 by Jai Vipra

Market research

We've started to talk to people! We're also sending out a form to figure out if our idea is viable and exciting enough.

Mumbai workspace ready to go! / Published October 27, 2014 by Jai Vipra

Mumbai workspace ready to go!

The crayons make writing down statistics fun!

Our Team

Our Mission

One-third of food produced for human consumption is wasted globally. 40% of food waste in industrialised countries occurs at the retail and consumer levels. Some 20-40% of fruit ...Read More

Our Background

What happens when students of biotechnology, mechanical engineering and economics get together? They play ping-pong with crazy ideas! Page3Foods was just another idea that sounded crazy at first: ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.