Plant Stamps

Helping You Get the Most Nutrition for your Buck

Plant Stamps is a balanced vegan diet plan that helps food-aid recipients get maximum nutrition on minimum budgets.

Use Case

A popular misconception is that a diet made up mainly of fresh fruits and vegetables is less nutritious, less filling, and more expensive than a diet high in animal protein. Low-income individuals and families often feel they must choose between spending money on produce or on a cheaper, filling, fast-food meal. But fast-food meals are deficient in nutrients. When day after day, people fail to get the recommended daily vitamin and mineral levels, their health and productivity decline, and children can even suffer impaired brain development. Switching to a low-cost, high-nutrient, vegan diet plan could help transform the health and lives of lower income people by increasing their nutrient intake and making them more food secure.

Potential

Our project promotes a vegan diet as a sustainable way for individuals to eat highly nutritious meals on a tight budget. Although a vegan diet is not new, making a vegan diet accessible and affordable to people on food assistance is a new way to improve public health and reduce hunger. The project, which will be tested in Phoenix, is designed to be replicable in U.S. cities with similar aid programs, and it can be used as a guide for anyone trying to save money and eat healthier. The project can benefit the neediest people in America and help people at any socio-economic level adopt a vegan lifestyle. We will use the web-app, Cron-o-meter, to construct balanced diet plans with variations for individual preferences, and to help people on food assistance monitor their daily nutrients.

Business Case

This diet program can improve return on investment in tax-funded food-aid programs by making aid recipients healthier and more productive. We are piloting Plant Stamps as a research project that can become a voluntary, plant-based diet program that state or federal governments can adopt to enhance their nutrition-education outreach and maximize their too-small budgets. The Plant Stamps pilot will also help us explore the feasibility of developing a nutrition-consulting organization that would use fees from affluent clients to fund a nonprofit to help food-aid recipients. As more Americans shift to a vegan diet, resources and land used for meat production become available for growing the staples that will make possible to feed 9 billion people worldwide.

Objectives:

  1. Provide individuals and families on government food assistance with an affordable, nutritionally balanced plant-based meal guide.
  2. Test the implementation of our diet plan for 1 month, by incentivizing individuals & families to try it & evaluate their experience.
  3. Provide diet testing outcomes to state and federal food-aid programs, to help them improve the nutritional outcomes of their programs.

Team Plant Stamps

Phoenix, USA

  • Policy / Advocacy
  • Hunger / Obesity
  • North America

Our Team

Where Will the Prize Money Go? / Published December 7, 2014 by Alexandra Vietti

Where Will the Prize Money Go?

More Detail:

Project Participants:
-Food Aid Allowance for 1 Month (Based on Arizona Nutrition Assistance 2014 Monthly Averages):
-Each of the Individual Males: $124x10 = $1,240
-Each of the Households: $288x10= $2,880
-Incentive for participants (10 Men & 10 Households/Couples) to be given upon completion of all 3 check-ins over the course of 1 month: $250x20= $5000
-Kitchen equipment (Blender): $20x20= $400
-Cronometer App for iPhone/iPad if applicable: $3x30= <$90

Our Resources:
-Meal Plan + Food Journal Booklet Production Costs (design & print): $12x30= $240
-90 Pages of Survey Print-Outs (1 page per person, 3 times over the course of 1 month) + Ink: $150

Total: $10,000

$3.89 Worth of Plant-Based Foods / Published December 7, 2014 by Alexandra Vietti

$3.89 Worth of Plant-Based Foods

This is for a day's worth of meals:
Breakfast: Cheerios cereal with peanut butter and almond milk
Lunch: Strawberry-Banana smoothie with frozen spinach and Orange Juice
Dinner: Black beans and cooked fresh broccoli

Nutrients in $3.89 Worth of Plant-Based Foods / Published December 7, 2014 by Alexandra Vietti

Nutrients in $3.89 Worth of Plant-Based Foods

$3.77 Worth of Jack in the Box Fast Food / Published December 7, 2014 by Alexandra Vietti

$3.77 Worth of Jack in the Box Fast Food

Nutrients in $3.77 worth of Jack in the Box / Published December 7, 2014 by Alexandra Vietti

Nutrients in $3.77 worth of Jack in the Box

Our Mission

Vegan diets are an essential part of the sustainable future we want. They will require people to adapt, but in return, they unlock countless benefits for human and environmental health. Our mission is to help individuals and families in any city get the most nutrition possible from government food-aid, by adopting an affordable, sustainable, and satisfying plant-based diet plan. Demonstrating that a vegan diet can work for people at the lowest socio-economic level—those most challenged to live healthy, productive lives—is the best place to start.

Our Background

We are participating in this challenge because we have a viable solution for America’s broken food system and the declining health of its population. To individuals and families who depend on government food-aid programs, our team offers a palatable and nutritious plant-based diet plan that will benefit all parties involved, from funders to aid recipients to society at large. Our plan will improve the health of individuals and families who participate, add value to government aid programs, and save taxpayers money in the long-run. Our team: Ryan Mores is a graduating senior in the W.P. Carey School of Business at Arizona State University (ASU), pursing degrees in Supply Chain Management and Sustainability, and a Certificate in International Business. He is interested in entrepreneurship, social justice, local food systems, and the power of innovative thinking. Ryan has been a volunteer for StandUp for Kids – Phoenix, where he helped raise awareness of youth homelessness and led street outreach programs to help this disadvantaged population. Ryan has held leadership positions in three ASU student organizations. He is currently the Director of Operations for GreenLight Solutions, a student-led sustainability consulting group that helps businesses embrace sustainability principles and gives sustainability-minded students a way to apply their education in a real-world setting. After graduating, Ryan plans to continue pursuing his social-impact ventures and to use his passion for entrepreneurship to empower others to “be the change [they] wish to see in the world.” Alexandra Vietti is graduating this month (12/14) from ASU’s School of Sustainability with a Master's in Sustainable Solutions. Coming from an undergraduate degree in Environmental Science, Alex found ways to incorporate food-related human and environmental issues into her sustainability course projects. Last semester, she created a digital platform to combat food waste, called Waste Less Plants—you can join this community on Instagram or Twitter. After Alex adopted a vegan lifestyle, she became interested in advocating plant-based diets as a catalyst for sustainable change. Hoping to debunk the myth that vegan diets are a luxury for the wealthy, she wants to help those with the greatest need to make the transition to being vegan first. Katelyn Vietti is a junior at Midwestern State University in Wichita Falls, Texas, and is Alex’s little sister. She is perusing a degree in elementary education and hopes that this project will help many children across the US to be healthier and more food secure, especially in their development phases. No child should have to come to school hungry!

Where Will the Prize Money Go? / Published December 7, 2014 by Alexandra Vietti

Where Will the Prize Money Go?

More Detail:

Project Participants:
-Food Aid Allowance for 1 Month (Based on Arizona Nutrition Assistance 2014 Monthly Averages):
-Each of the Individual Males: $124x10 = $1,240
-Each of the Households: $288x10= $2,880
-Incentive for participants (10 Men & 10 Households/Couples) to be given upon completion of all 3 check-ins over the course of 1 month: $250x20= $5000
-Kitchen equipment (Blender): $20x20= $400
-Cronometer App for iPhone/iPad if applicable: $3x30= <$90

Our Resources:
-Meal Plan + Food Journal Booklet Production Costs (design & print): $12x30= $240
-90 Pages of Survey Print-Outs (1 page per person, 3 times over the course of 1 month) + Ink: $150

Total: $10,000

$3.89 Worth of Plant-Based Foods / Published December 7, 2014 by Alexandra Vietti

$3.89 Worth of Plant-Based Foods

This is for a day's worth of meals:
Breakfast: Cheerios cereal with peanut butter and almond milk
Lunch: Strawberry-Banana smoothie with frozen spinach and Orange Juice
Dinner: Black beans and cooked fresh broccoli

Nutrients in $3.89 Worth of Plant-Based Foods / Published December 7, 2014 by Alexandra Vietti

Nutrients in $3.89 Worth of Plant-Based Foods

$3.77 Worth of Jack in the Box Fast Food / Published December 7, 2014 by Alexandra Vietti

$3.77 Worth of Jack in the Box Fast Food

Nutrients in $3.77 worth of Jack in the Box / Published December 7, 2014 by Alexandra Vietti

Nutrients in $3.77 worth of Jack in the Box

Our Team

Our Mission

Vegan diets are an essential part of the sustainable future we want. They will require people to adapt, but in return, they unlock countless benefits for human and ...Read More

Our Background

We are participating in this challenge because we have a viable solution for America’s broken food system and the declining health of its population. To individuals and families ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.