Food Roots

Redefining food culture

Redefine food culture by empowering developing communities to create a sustainable and efficient food production and consumption system.

Tags:
  • culture
  • development
  • well
  • kit
  • empower
  • redefining
  • high-yielding
  • roots
  • abundance
  • sustainability

Use Case

One family from each of the communities would first attend a training, in which they would learn how to use the well and be taught how to implement all of the stages of the program. Then, they would be given the necessary materials to begin the program such as the well, seeds and chicken. It is important to note that they will be the ones who are encouraged to implement the program themselves, and although we will be working alongside them, the idea is for them to build and maintain the program in order for it to be sustainable. Lastly, as the program develops worldwide, descriptions for further steps and possible expansions for each community or region will also be included in order to make this program more specialized in regards to the needs of specific communities.

Potential

We will introduce an innovative farming technique by redefining the concept of a well, and provide farmers with the opportunity to use of resources that weren’t going to have an application to begin with, in an extremely efficient way. For example, using the water that was going to be spilled out of the well as a main feature of this new idea of a food system. This is not only innovative but also resourceful. Also, our project is an easy pathway for investors to contribute to society and simultaneously encourage better food distribution in the world. The ideology of our project is highly ingenious because it focuses on solving the problem from its roots and before trying to find new resources, we are giving a utility to resources we have already available.

Business Case

Investments made by multinational corporations are the financial base of our business model. These companies will purchase our kit, and depending on the size of the investment they will obtain a number of “food credits” that will serve as substitutes for their required taxes. The kit will consist of the description of our project, and it is interactive in order to captivate the investors. In order to grow and expand, we will focus on creating competition between our investors through aspects such as improving their corporate social responsibility reputation and acknowledging the companies that contribute the most in our advertisements and social media channels. It is through these significant value propositions that we wish to sustain our project.

Objectives:

  1. Provide food security for developing communities in Central Africa and around the world.
  2. Empower individuals to make their food production and consumption chains more sustainable and efficient.

Team re: Food

Segovia , Spain

  • Education / Awareness / News
  • Agricultural Production / Productivity
  • Africa

Our Team

Abundance: Our main inspiration / Published December 6, 2014 by Maria Paula Botero

Abundance: Our main inspiration

This book has inspired us all along the process. Since the beginning our team agreed with the ideology that the resources are available but we have to find a way to use them. Our final product gathered different knowledge and resources to create a revolutionary efficient food system by using resources that were going to be wasted.
This is one of the reasons why we are redefining food culture!!!

The team!! / Published December 6, 2014 by Maria Paula Botero

The team!!

This is our awesome hard working team. Each with different nationalities, skills and knowledge to contribute.

Re:Food cooking morning / Published December 6, 2014 by Maria Paula Botero

Re:Food cooking morning

A morning for cooking and working! Narrowing our ideas.

Concept Video Production / Published December 6, 2014 by Maria Paula Botero

Concept Video Production

Our team preparing the concept video. The results are amazing even though we had to repeat it many times. Indeed we had fun in the production and laughed a lot when we got confused with what to say.

Expert input / Published December 6, 2014 by Sofya Abramchuk

Expert input

In order to improve our idea and refine it, a month ago we spoke to an expert, an architect and a teacher of 3D design, Katia Blankenstein. Ms. Blankenstein has lived in South Africa as well has an extensive knowledge about organic food, hydroponic systems and framing in Africa. This is why, at the end of the talk with her, we decided to gear our concept towards a concept of a well being a connecting point for two communities and teaching by example, instead of teaching with a kit (some sort of a book). This was incredibly useful, as Ms. Blankenstein commented on the essential need of water in African countries in the first place, which made us realise that this is the first thing we need to provide. Having water will mean that there are going to be enough means for irrigation of the farm, as a lot of water is usually spilled out during the use of the well. Also, the idea of a circular farm, and different stages of production allow us to create a tailored system for each community, not only to provide food to people, but also explore their economic potential, creating new living patterns.

Our Mission

ABUNDANCE! This is the concept that has inspired us and driven our concept all along. The problem is not that we don’t have enough resources, it is that we don’t know how to sustainably use them. We could focus on solving many problems individually, but we decided to reinvent an existing concept that we believe will redefine food culture and truly tackle the problem from its roots. Taking the concept of a well many steps further, we will empower communities to develop their own efficient and sustainable food system.

Our Background

We are a team of 5 students from IE University in Segovia, Spain. We are from five different countries, Spain, Norway, Costa Rica, Peru and Russia. We study different things too, including psychology, law, international relationships, architecture. Despite being so diverse and different, we believe in one thing- together we can find a solution, or multiple solutions, for solving such a global problem as world hunger.

Abundance: Our main inspiration / Published December 6, 2014 by Maria Paula Botero

Abundance: Our main inspiration

This book has inspired us all along the process. Since the beginning our team agreed with the ideology that the resources are available but we have to find a way to use them. Our final product gathered different knowledge and resources to create a revolutionary efficient food system by using resources that were going to be wasted.
This is one of the reasons why we are redefining food culture!!!

The team!! / Published December 6, 2014 by Maria Paula Botero

The team!!

This is our awesome hard working team. Each with different nationalities, skills and knowledge to contribute.

Re:Food cooking morning / Published December 6, 2014 by Maria Paula Botero

Re:Food cooking morning

A morning for cooking and working! Narrowing our ideas.

Concept Video Production / Published December 6, 2014 by Maria Paula Botero

Concept Video Production

Our team preparing the concept video. The results are amazing even though we had to repeat it many times. Indeed we had fun in the production and laughed a lot when we got confused with what to say.

Expert input / Published December 6, 2014 by Sofya Abramchuk

Expert input

In order to improve our idea and refine it, a month ago we spoke to an expert, an architect and a teacher of 3D design, Katia Blankenstein. Ms. Blankenstein has lived in South Africa as well has an extensive knowledge about organic food, hydroponic systems and framing in Africa. This is why, at the end of the talk with her, we decided to gear our concept towards a concept of a well being a connecting point for two communities and teaching by example, instead of teaching with a kit (some sort of a book). This was incredibly useful, as Ms. Blankenstein commented on the essential need of water in African countries in the first place, which made us realise that this is the first thing we need to provide. Having water will mean that there are going to be enough means for irrigation of the farm, as a lot of water is usually spilled out during the use of the well. Also, the idea of a circular farm, and different stages of production allow us to create a tailored system for each community, not only to provide food to people, but also explore their economic potential, creating new living patterns.

Our Team

Our Mission

ABUNDANCE! This is the concept that has inspired us and driven our concept all along. The problem is not that we don’t have enough resources, it is that ...Read More

Our Background

We are a team of 5 students from IE University in Segovia, Spain. We are from five different countries, Spain, Norway, Costa Rica, Peru and Russia. We study ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.