Team foodful.ly

Davis, California, USA

  • Business / Social Enterprise
  • Food Waste / Consumer Issues
  • North America

Our Team

An apple a day keeps the ideas coming! / Published October 31, 2014 by Brianna McGuire

An apple a day keeps the ideas coming!

Hard at work! #standupsnackup

Our Mission

An estimated 50 million pounds of food in the United States reaches landfills and incinerators every year--enough lost agricultural productivity to feed over 25 million people. This food waste crisis is also co-occurrent with growing dissatisfaction in meal planning in the American home-only 17% of home cooks are satisfied with the amount of time spent on and quality of their meals. Engaging and changing patterns of food use through the USDA and NRDC has thus far been limited to informational blog posts. Reaching the those who waste the most and cook the least--young, educated individuals with full time jobs--will require an integrated approach on commonly-used platforms that creates value for the user. Foodful.ly is a web service and mobile application that tracks food purchases via electronic receipt technology from grocery retailers. Foodful.ly then models food spoilage of purchased items to inform users when their food is most likely to go bad, and provides users with recipes to use soon-to-expire foods. This solution addresses the two largest concerns food wasters cite as their reasons for wasting food: forgetting about food they have bought and/or not knowing how to cook the food they have. Foodful.ly is a team of three plant scientists and engineers who want to not only alleviate the social and environmental costs of food waste, but also foster human connection and bring people back around the table, together.

Our Background

Our team is made of three graduate students studying plant sciences and transportation engineering. We are deeply passionate about eating good food and helping others to do the same, and optimizing consumer behavior to result in a better world. We want to help foodful.ly make eaters and kitchens smarter, streamlined, and centered around real, nourishing meals. We are also incredibly interested in streamlining other aspects of agricultural technologies and food transport, and hope to learn from other teams in these regards.

An apple a day keeps the ideas coming! / Published October 31, 2014 by Brianna McGuire

An apple a day keeps the ideas coming!

Hard at work! #standupsnackup

Our Team

Our Mission

An estimated 50 million pounds of food in the United States reaches landfills and incinerators every year--enough lost agricultural productivity to feed over 25 million people. This food ...Read More

Our Background

Our team is made of three graduate students studying plant sciences and transportation engineering. We are deeply passionate about eating good food and helping others to do the ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.