Store smart, S.M.A.R.T. store

Store smart, S.M.A.R.T. store

Cold-storage truck service with pre-cooling and sensor aided automation units to reduce post harvest losses by 40%

Use Case

Ram is a farmer in Varanasi district of India. He grows grapes for a living on his 1 acre farm and needs to transport his harvest to a market in Lucknow 200 miles away (taking 12 hours). By the time, grapes reach the vendor, around 50% of them are spoilt bringing down his revenues. Ram now opts for S.M.A.R.T. transport service (at just $25) which automatically detects the fruit and reconfigures the storage metrics. Shyam who grows strawberries, can also use the same truck later in the day because of this feature. Sachin who has existing cold storage services can upgrade his infrastructure by powering it with our sensor module. Walmart can make use of our integrated service to increase volumes of their fresh food procurements. All these segments decrease wastage from 50% to just 10%.

Potential

Due to obsolete farming technology and lack of proper understanding of post harvest practices, about 1.3 billion tonnes of food is wasted annually. If all 100 million Indian farming families and 40,000 co-operatives resort to our solution then it can result in savings of about 3.23 billion dollars annually for the nation. India alone accounts for 24% of all the 570 million farms worldwide. Hence, the savings at Indian level directly translate to additional food availability for the rest of the globe making significant inputs to the “2050 target of feeding 9 billion people”. These savings translate to higher incomes and subsequently improved yields leading to a sustainable production cycle. Our concept has the dual benefit of saving food for people and better living standards for farmers.

Business Case

Our business model involves starting out with the beachhead market of Indian farmer co-operatives (because of their relatively organised nature). Our marketing strategy relies on an on-ground sales team in key regions of the country (the only effective medium in an unorganised sector as Indian agriculture) There is no capital expenditure by the individual farmer. They are charged per km of transport. We plan to source low cost funds from multiple small non-institutional investors who are seeking tax benefits. Wastage is reduced by 40% of which 50% is the farmers’ savings and 50% is Aahaar’s profit. Our vision involves enabling Food Processing Corporations to directly deal with the farmers (as supply partners) removing all intermediaries (thus, making farming an attractive occupation)

Objectives:

  1. Automate, improvise and integrate best post harvest farming practices to bring about an agro-technological revolution
  2. To capture 1% of our beach head market (i.e. impacting 400 farmer co-operatives) to save 0.4 million tonnes of food in the first year
  3. Partner with Food Processing Industries and Ministry of Agriculture to adopt farms powered by our technology eliminating all intermediaries

Team Aahaar

Mumbai, India

  • Business / Social Enterprise
  • Agricultural Production / Productivity
  • Asia

Our Team

Concept Snapshot / Published December 7, 2014 by Pravesh Kochar

Concept Snapshot

We have tried to make a representation of "our concept" in this picture. The posts that follow highlight the business case and prototype snapshot respectively.

Business Model Canvas / Published December 6, 2014 by Amit Singh Yadav

Business Model Canvas

https://canvanizer.com/canvas/LugqrBv04Zc

Result of days of brainstorming, user feedbacks and expert's opinions. Our business model.

Fruit and Vegetable Automated Recognition System / Published December 4, 2014 by Pravesh Kochar

Fruit and Vegetable Automated Recognition System

Our smart storage system requires an automated food sensing mechanism. Hence we decided to use image processing tools from our engineering curriculum. The screenshot shows one such detection that has taken place, after the model has been trained for 4 specific fruits - Apple, Grapes, Bananas and Strawberry.

The model is a standard adaptation of eigen-space techniques used in Principle Component Analysis. We soon plan to also update/upload the sensing module for temperature control.

The code is open for viewing at - https://drive.google.com/file/d/0BwkVH0sACykINWJjZzBEcnAxNHM/view?usp=sharing
and
https://drive.google.com/file/d/0BwkVH0sACykIRkNoQ1dxeDlSeVk/view?usp=sharing

Our efforts in college magazine / Published November 26, 2014 by Amit Singh Yadav

Our efforts in college magazine

Our efforts have been recognised and published in Department Magazine. We have been getting a lot of attention from the students and professors.

Interaction with fruit vendor / Published November 24, 2014 by Pravesh Kochar

Interaction with fruit vendor

http://youtu.be/sPVvj73pGHs

Look yourself, how lack of storage facilities is leading to almost 50% of fruits of small time vendors being wasted back in India.

Our Mission

All the members of our team Aahaar have seen the problem of acute hunger/food crisis very closely. This problem is only going to grow exponentially in the near future. Our team stands for introduction of technology into mainstream agriculture in order to increase its efficiency. From the Indian perspective, farming is hitherto done very primitively. Our mission is to save the food wastage arising out of these rudimentary techniques, by replacing them with ones that are adapted to the Indian context. Since we are students of engineering, technology is our skill. Our country is agrarian, hence agriculture is the heart of our economy. We are thus here to cure our heart with our skills.

Our Background

We are a diverse group of 4 students from Indian Institute of Technology, Bombay pursuing our engineering bachelors. Kriti pursuing Chemical majors is the brain behind the refrigeration fluids and techniques. Amit and Swapnil from Material Science Majors have a passion for integrating materials, best compatible to an application. Pravesh, enjoys implementing sensor based systems into daily life applications. Together we all want to do something for uplifting the status of the poorest of the poor. Food being an essential, is naturally the first focus of our team. TFF is according to us is an excellent motivation to give a head start to our vision. We believe with the experienced panel that is with TFF, we would be well mentored into our future development too. We hope that TFF would mark the start of a journey that would revolutionize the way farming is done across the globe!

Concept Snapshot / Published December 7, 2014 by Pravesh Kochar

Concept Snapshot

We have tried to make a representation of "our concept" in this picture. The posts that follow highlight the business case and prototype snapshot respectively.

Business Model Canvas / Published December 6, 2014 by Amit Singh Yadav

Business Model Canvas

https://canvanizer.com/canvas/LugqrBv04Zc

Result of days of brainstorming, user feedbacks and expert's opinions. Our business model.

Fruit and Vegetable Automated Recognition System / Published December 4, 2014 by Pravesh Kochar

Fruit and Vegetable Automated Recognition System

Our smart storage system requires an automated food sensing mechanism. Hence we decided to use image processing tools from our engineering curriculum. The screenshot shows one such detection that has taken place, after the model has been trained for 4 specific fruits - Apple, Grapes, Bananas and Strawberry.

The model is a standard adaptation of eigen-space techniques used in Principle Component Analysis. We soon plan to also update/upload the sensing module for temperature control.

The code is open for viewing at - https://drive.google.com/file/d/0BwkVH0sACykINWJjZzBEcnAxNHM/view?usp=sharing
and
https://drive.google.com/file/d/0BwkVH0sACykIRkNoQ1dxeDlSeVk/view?usp=sharing

Our efforts in college magazine / Published November 26, 2014 by Amit Singh Yadav

Our efforts in college magazine

Our efforts have been recognised and published in Department Magazine. We have been getting a lot of attention from the students and professors.

Interaction with fruit vendor / Published November 24, 2014 by Pravesh Kochar

Interaction with fruit vendor

http://youtu.be/sPVvj73pGHs

Look yourself, how lack of storage facilities is leading to almost 50% of fruits of small time vendors being wasted back in India.

Our Team

Our Mission

All the members of our team Aahaar have seen the problem of acute hunger/food crisis very closely. This problem is only going to grow exponentially in the near ...Read More

Our Background

We are a diverse group of 4 students from Indian Institute of Technology, Bombay pursuing our engineering bachelors. Kriti pursuing Chemical majors is the brain behind the refrigeration ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.