'Aina

'Aina bridges benefits between producers and consumers for a better future.

'Aina allows restaurants and individuals partial ownership of local farm plots for an affordable price to grow their own produce.

Use Case

People today want to know what goes into their food and 'Aina gives them the power to control what really goes into it. Partnerships among restaurants, individuals, and local farms are forged. Farmers allot some of their land to others who want to partake in its maintenance. By witnessing and participating in the process of growing produce from start to finish, users lead healthier lives and they also help others who do not have the opportunity to do so. Farmers also benefit through marketing incentives as well as tax credit benefits due to their encouragement for local sustainability. Now, farmers can work less and earn more, people will gain awareness about what goes into their food, and the world will be well-fed.

Potential

By creating the bridge between local farmers and their consumers, there is a sense of transparency between the two groups. Farmers will receive more benefits for their contribution in spearheading a new, healthy, and informed lifestyle. Obesity rates will go down as well as those of malnutrition. Even those who cannot access the farm lands who are part of the program will still benefit through the food aid donations from the membership fees. Here at 'Aina, the caring spirit of "ohana," which means family in Hawaiian, is upheld by everyone.

Business Case

Hawai'i can lead the cause for which 'Aina strives. The islands are a microcosm of what the world should be in order to succeed in feeding 9 billion people by 2050. By extending the program in other places, the world will wholly benefit. We follow a traditional business model where our total revenue will solely come from the membership fees. This amount will be given for food aid across the world, allowing us to extend our influence even further through these donations. We plan to include legislators and public figures to help create a much stronger presence in communities that will surely benefit.

Objectives:

  1. Promote collaboration between producers and consumers to maintain locally sustainable farms that create healthier lifestyles.
  2. Reduce obesity and malnutrition rates all throughout the world.
  3. Inspire a love and care for the land that provides and sustains all life.

Team `Aina

Honolulu, United States of America

  • Business / Social Enterprise
  • Environment / Sustainability
  • Global

Our Team

Hard at work! / Published October 10, 2014 by Jen Samantha Rasay

Hard at work!

Our Work Space! / Published October 10, 2014 by Jen Samantha Rasay

Our Work Space!

Team Meeting! / Published October 10, 2014 by Jen Samantha Rasay

Team Meeting!

Our Mission

Living in paradise has taught us to embrace the "`aina," the land that provides and sustains. With a diverse and dynamic community, the recognition of the land's importance and our relationship with it remains a top priority, as it was for our "kupuna," our elders.

Our Background

"E ho‘ohuli ka lima i lalo." Translation: TURN THE HANDS DOWN [When the palm of the hands face down they are occupied and productive.] Reference: ‘Aha Pūnana Leo and Pukui, Mary Kawena

Hard at work! / Published October 10, 2014 by Jen Samantha Rasay

Hard at work!

Our Work Space! / Published October 10, 2014 by Jen Samantha Rasay

Our Work Space!

Team Meeting! / Published October 10, 2014 by Jen Samantha Rasay

Team Meeting!

Our Team

Our Mission

Living in paradise has taught us to embrace the "`aina," the land that provides and sustains. With a diverse and dynamic community, the recognition of the land's importance ...Read More

Our Background

"E ho‘ohuli ka lima i lalo." Translation: TURN THE HANDS DOWN [When the palm of the hands face down they are occupied and productive.] Reference: ‘Aha Pūnana Leo ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.