branBYTES - Nutrition of Whole Grains Made Easier

Makes Your Meal A Whole Grain MealAdds Back Whats Been Taken Out

Most the food we eat is from refined wheat or rice. branBYTES brings back the nutrition taken out, and reduces waste, solves malnutrition.

Use Case

Rani goes to store in India for brown rice. Unfortunately they don’t carry it anymore, because its going rancid before they could sell. Adam goes to Subway restaurant. Orders an Italian wholegrain sandwich. Unfortunately they don’t have wholegrain Italian bread. Lisa want to eat whole grains, but she thinks they don’t taste good, and painful to cook. Fortunately Adam, Rani and Lisa have branBYTES, to easily get whole grain nutrition. Bran & germ are shown to alleviate diabetes, cholesterol, prevents Salmonella and infectious diseases. Bran is very filling and tends to suppress hunger and useful for fighting obesity and prevention of diabetes. branBYTES is a great way to supplement your meal, and get back the nutrition of whole grains that’s been taken out from your food.

Potential

Rice and wheat are two of the top three staple foods used for human consumption. In 2013 more than 713 Million tons of Wheat and 475 Million tons of Rice. Rice and wheat are main source of nutrition to more than half of the worlds population. Unfortunately both these grains are consumed in the refined form. During this refining process most of the nutrition is lost with the removal of bran and germ. About 150 Million tons of bran and germ that is obtained is used as animal feed or thrown away as agricultural waste.branBYTES brings these nutritious components of the grain into food cycle. Every branBYTE provides nutrition of 24grams of whole grains every serving. Experts recommend 48g a day.branBYTES makes you fuller and eat less. Thus with less food we can feed more.

Business Case

Value Proposition:-For years, experts have been advocating whole grains. But its adoption is still small. Whole grains are not often available in restaurants. Wholefoods store pizza is not whole grain!One serving of branBYTES with a meal provides 24g of whole grain nutrition. Nutrition of whole grain made whole lot easier.Product Categories:-branBYTES : Nutrition bar form factor. Fruit or Protein blended.branCRISPS: Cracker form factor. Cheaper option. Great with a dip. Market Segment:-People who like to eat whole grains, but felt its not always feasible or not tasty. branCRISPS – Very low price point. Excellent for developing economies. Great for diabetics.Distribution channel:-Amazon - FBA, Social Media, Cafeterias, Stores, restaurants.

Objectives:

  1. Continue to develop innovative product concepts that makes eating whole grain nutrition easier. Modify based on region.
  2. Educate people on the benefits of whole grains, bran and germ - especially in the developing world
  3. Develop sustainable product, that provides employment, and reduces malnutrition, and reduces waste.

Team branBYTES

Sacramento, USA

  • Other
  • Food Waste / Consumer Issues
  • North America

Our Team

Creative and out of the box thinking! / Published November 29, 2014 by Ashwin T

Creative and out of the box thinking!

branBYTES is clearly thinking from a different perspective.

Most people we talked to considered eating wholegrains as healthy. And they all agree that eating all the constituents of the grain - bran, germ, and endosperm is eating whole grains. All all though eating all of them "together" is whole grain.

branBYTES opened up a completely new perspective to eating whole grains. bran and germ is eaten as a pre-meal or post-meal, if the meal is missing them - providing the complete nutrition of whole grains!.

below are some of the comments people made, at demos and sales event at Farmers Markets.
- Very Interesting!
- Is this your idea!
- You got to pitch in SharkTank.
- How did you come up with this idea
- Really!

The comment - "Is this your idea!", really make us feel proud.

We were always excited to tell our story, when anybody asked us to "How did you come up with this idea"

- branBYTES

Our Mission

The mission of our team is to make wholegrain nutrition whole lot easier. Currently in US only 40% comsume wholegrains and that too not on a regular basis. If we can increase that even by 1%, we believe we have accomplished our goals. Additional Details: ------------------------- The problem is more people want to consume whole grains, but unfortunately they are not easily available as meal options everywhere. And wholegrains are not easier to cook and they go bad quickly.

Our Background

We are computer engineers, but very savvy about food and want to solve world health problems through good nutrition. We have developed our unique food products and started demoing our foods at various events in Sacramento, USA. We are getting very good reception and sales. We have developed multiple unique/innovative food products that help achieve our mission - Make whole grain nutrition whole lot easier. We make product that makes consuming whole grains easier - anywhere and anytime. The nutrient components of grains have been well researched and have been documented to provide health benefits relevant to both chronic and infectious diseases. They have shown to decrease Type 2 diabetes, regulate lipid metobolism, cardio vascular disease, anti-cancer activity and protection aganist pathogens such as Salmonella.

Creative and out of the box thinking! / Published November 29, 2014 by Ashwin T

Creative and out of the box thinking!

branBYTES is clearly thinking from a different perspective.

Most people we talked to considered eating wholegrains as healthy. And they all agree that eating all the constituents of the grain - bran, germ, and endosperm is eating whole grains. All all though eating all of them "together" is whole grain.

branBYTES opened up a completely new perspective to eating whole grains. bran and germ is eaten as a pre-meal or post-meal, if the meal is missing them - providing the complete nutrition of whole grains!.

below are some of the comments people made, at demos and sales event at Farmers Markets.
- Very Interesting!
- Is this your idea!
- You got to pitch in SharkTank.
- How did you come up with this idea
- Really!

The comment - "Is this your idea!", really make us feel proud.

We were always excited to tell our story, when anybody asked us to "How did you come up with this idea"

- branBYTES

Our Team

Our Mission

The mission of our team is to make wholegrain nutrition whole lot easier. Currently in US only 40% comsume wholegrains and that too not on a regular basis. ...Read More

Our Background

We are computer engineers, but very savvy about food and want to solve world health problems through good nutrition. We have developed our unique food products and started ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.