Half for Hunger

Waste less. Feed more.

Half for Hunger is a system that will reroute an abundance of food that leads to food wastage to the sectors of society that need it.

Use Case

Unlike many Filipinos, Cecile does not eat a lot of rice. Even when she's not watching her weight, she tends to leave clumps of rice on her plate and feels guilty about this after most meals at restaurants. Half for Hunger presents the opportunity to channel this rice excess into something more meaningful. Cecile downloads the Half for Hunger app, and it directs her to nearby food establishments that offer meals at smaller portions (served with only half their original rice), and the corresponding amount saved by the restaurant from the reduced portion is used to fund local feeding programs for the underserved. Built on the premise of making charity more convenient, Half for Hunger makes it easier for Cecile to minimize her rice wastage while helping her do more for the community.

Potential

There are disparities in how food is distributed in most cultures, and we believe that the solution to hunger lies in bridging this gap. Half for Hunger works toward this by providing food-conscious restaurant frequenters a convenient opportunity to give more to those who can afford less by opting for a smaller meal that's better suited to their appetites. With the rise of the number of people opting for healthier lifestyles, such an option would be chosen frequently. Restaurants in support of Half for Hunger are enabled to use less ingredients for the meals being prepared. Local feeding programs become more sustainable when given constant financial support and help in developing the services they provide. This simple food-saving fundraising model would be easy to execute and replicate.

Business Case

Half for Hunger thrives on a close partnership with both restaurants and local organizations that run consistent feeding programs. While more and more restaurants will constantly be wooed for a bigger network, organizations have to be closely studied for their potential. Partnerships will be limited to those found within the same country to simplify the processes. At the center of all this is the interaction of the customers with our downloadable app, that provides them with a directory of our partners and a rewards system to encourage their participation. The app will also double as our transaction tracker. The money derived from the customers' choice of smaller meals will be stored in a fund that will serve as financial support for the feeding programs and their further development.

Objectives:

  1. Reduce the amount of food waste that restaurants amass every day by giving customers the choice of smaller portions
  2. Increase the quality and quantity of food and services that feeding programs are able to deliver to the underserved
  3. Spread awareness and involvement in the issue of hunger using the campaign of the project and the accessibility of action to help address it

Team Busog

Quezon City, Philippines

  • App / Game / Technology
  • Food Waste / Consumer Issues
  • Asia

Our Team

Behind the Scenes! / Published December 8, 2014 by Katherine Khoo

Behind the Scenes!

http://teambusog.tumblr.com/post/104725761730/behind-the-scenes-from-team-busogs-video-shoot

Thank you, TFF Team! / Published December 8, 2014 by Katherine Khoo

Thank you, TFF Team!

http://teambusog.tumblr.com/post/104661877795/its-over-where-did-all-the-time-go

We can't believe Round 1 is over! The past few months have been such a great learning experience for us, and we wouldn't have made it without your help and support. Thank you so much TFF Team for your patience and relentlessness in believing in our ideas for food security. Continue to inspire! Love, Team Busog

Half for Hunger Logo / Published December 8, 2014 by Katherine Khoo

Half for Hunger Logo

We couldn't upload our concept logo on the pitch page, so here it is!

We have a logo! / Published December 6, 2014 by Katherine Khoo

We have a logo!

http://teambusog.tumblr.com/post/104489411770/we-finally-have-a-logo-the-entire-process-was

We have finally settled on our final project name, and created a logo and tag line for it. So excited to show you what we've come up with!

Unplanned Plans / Published November 14, 2014 by Katherine Khoo

Unplanned Plans

It's funny how our back-up plan ended up as our main concept and idea. Before scrapping it out, we were able to build a really strong foundation from which we'll act on. Stay tuned!

Our Mission

Busog is the Filipino term for "full", or "satisfied after a meal". It is our goal for everyone to be able to experience what it means to be BUSOG. Team Busog aims to provide a creative and interactive way to combat two pressing food security issues - food wastage and food shortage - with one solution: the Half for Hunger Project and App.

Our Background

Coming from various provinces across the Philippines, and taking up various majors at the Ateneo de Manila University, Team Busog is comprised of five young, dedicated individuals passionate about change. Kath Khoo, age 18, is a junior taking up Communications Technology Management. She is artistic and driven, and spends most of her time volunteering for Gawad Kalinga. Laura Que, age 19, is a Management Engineering junior who likes to think of new ideas and put them down into writing or illustrations. Celina Gacias is a junior taking up Applied Mathematics, major in Mathematical Finance. She likes Batman and coming up with ways to solve local issues. Emma Guanco is a Health Sciences major in her third year of university. She likes cheering people up and engaging in public health discussions. Bryce is a sophomore majoring in Electronics and Communications Engineering. He brings new ideas to the table and isn't afraid to speak his mind. Together, Team Busog believes that their diverse backgrounds will help them see things from different perspectives and reconcile them into one great idea.

Behind the Scenes! / Published December 8, 2014 by Katherine Khoo

Behind the Scenes!

http://teambusog.tumblr.com/post/104725761730/behind-the-scenes-from-team-busogs-video-shoot

Thank you, TFF Team! / Published December 8, 2014 by Katherine Khoo

Thank you, TFF Team!

http://teambusog.tumblr.com/post/104661877795/its-over-where-did-all-the-time-go

We can't believe Round 1 is over! The past few months have been such a great learning experience for us, and we wouldn't have made it without your help and support. Thank you so much TFF Team for your patience and relentlessness in believing in our ideas for food security. Continue to inspire! Love, Team Busog

Half for Hunger Logo / Published December 8, 2014 by Katherine Khoo

Half for Hunger Logo

We couldn't upload our concept logo on the pitch page, so here it is!

We have a logo! / Published December 6, 2014 by Katherine Khoo

We have a logo!

http://teambusog.tumblr.com/post/104489411770/we-finally-have-a-logo-the-entire-process-was

We have finally settled on our final project name, and created a logo and tag line for it. So excited to show you what we've come up with!

Unplanned Plans / Published November 14, 2014 by Katherine Khoo

Unplanned Plans

It's funny how our back-up plan ended up as our main concept and idea. Before scrapping it out, we were able to build a really strong foundation from which we'll act on. Stay tuned!

Our Team

Our Mission

Busog is the Filipino term for "full", or "satisfied after a meal". It is our goal for everyone to be able to experience what it means to be ...Read More

Our Background

Coming from various provinces across the Philippines, and taking up various majors at the Ateneo de Manila University, Team Busog is comprised of five young, dedicated individuals passionate ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.