Food UP!

More food, less waste, more love!

Food UP! is a small-scale vertical farm to produce food and recycle organic waste, supported by a food swapping mobile App.

Use Case

Thalia collects organic waste like bananas peels and food leftovers in a separate bin. The bin is full, so Thalia brings it out on her small balcony. She opens the bottom drawers, greets her diligent worms and disposes the organic waste, which the worms will feast upon producing fertile soil in return. In the meanwhile, the stacked shelves on the top of the worms farm are full of leafy vegetables, which grew rapidly in the last three weeks. She takes a lettuce, wondering if anyone in the neighborhood is interested in getting the remaining two for some herbs. Thalia grabs her phone and logs in into Food SwApp, takes a picture of the lettuces and puts them on offer. She finds a match within 500 meters! Another user is looking for lettuce and has a lot of rosemary and parsley to swap!

Potential

Food UP! will drastically reduce the amount of organic waste that has to be disposed by offering a smart compost bin. Instead of throwing away precious organic resources, consumers can recycle them and obtain fertile soil to be used for growing vegetables.And any produce in excess can be swapped with like-minded people through Food SwApp, promoting a culture of sustainability and local sharing.The Green Tower requires only one square meter of space, doesn't need electricity and it's ideal for urban environment. Additional advantages include scalability and the possibility to customize it depending on the consumer's needs.

Business Case

Food UP! follows a traditional business model in which the main source of revenues comes from the sales of the Green Tower. It is also possible to partner with city councils interested in reducing their expenses for waste management while taking care of their communities. The city council can introduce mandatory composting. By reducing the total urban waste to dispose, city councils can save resources and thus provide the Green Towers at a lower price.Part of the total revenues is used for maintenance and updating of the Food SwApp , which is free and can be accessed by anyone.

Objectives:

  1. Have a Food UP! Green Tower in every backyard or balcony in urban centers.
  2. Reduce organic waste through composting and food swapping, while increasing food production even in the smallest place.
  3. Promote an urban culture of environmental sustainability and communal sharing.

Team Food up!

Melbourne, Australia

  • Business / Social Enterprise
  • Agricultural Production / Productivity
  • Oceania

Our Team

prototype user testing / Published December 3, 2014 by Doris Hoogeveen

prototype user testing

FoodUp Survey / Published December 1, 2014 by Vincenzo Cicconi

FoodUp Survey

https://www.surveymonkey.com/s/G7VCJPZ

Please take our FoodUp Survey about vertical farming and our communal sharing app

Prototype building frenzy! / Published November 29, 2014 by Doris Hoogeveen

Prototype building frenzy!

TFF Apple Challenge / Published November 28, 2014 by Farzad Khodadadi

TFF Apple Challenge

Select an apple that matches your mouth size!

Inspiration... / Published November 25, 2014 by Davide Orazi

Inspiration...

http://designboom.com/weblog/section.php?SECTION_PK=mjeahperbselxjjk&start=3580&num_record_tot=8144

Our Mission

We dream of a world where no food is wasted due to transportation, where carbon footprint is a distant memory, where food grows in a controlled and conducive environment integrated in the core of the city we live in. We aim at evangelizing sustainable forms of urban and suburban farming, developing modular indoor farming systems yielding more food produce through a sustainable, zero-carbon footprint supply chain. We say "modular" because we believe that each, diverse region of the globe, being it urban or rural, developed or developing, deserves a segmented approach for increasing food production. From a small greenhouse in rural areas of India to a massive farming building in the middle of Detroit. That's why our mission is to promote and implement vertical farming in developed urban areas of the world, while promoting innovative indoor farming techniques in developing countries to pave the way for future techno-agricultural advancements.

Our Background

We come from different backgrounds, different nations and different Faculties under The University of Melbourne. Shari is a US/Australian Master student at the Faculty of Veterinary and Agricultural Sciences. Doris is a Dutch PhD student in Computer Science at the Faculty of IT and Engineering. Davide is a Swiss/Italian PhD student in Marketing at the Faculty of Business and Economics. Farzad is an Iranian PhD student in Computer Science at the Faculty of IT and Engineering. Vincenzo is PhD student in Education and Psychology at the Melbourne Graduate School of Education. We would like to enact social change to encourage sustainability and future food security. As global citizens, we feel a social responsibility to ensure the viability of our environment and society. We have traveled long distances from our homes and met in Australia, and we acknowledge the diverse economic situations and the need to tailor radical solutions to each local context.

prototype user testing / Published December 3, 2014 by Doris Hoogeveen

prototype user testing

FoodUp Survey / Published December 1, 2014 by Vincenzo Cicconi

FoodUp Survey

https://www.surveymonkey.com/s/G7VCJPZ

Please take our FoodUp Survey about vertical farming and our communal sharing app

Prototype building frenzy! / Published November 29, 2014 by Doris Hoogeveen

Prototype building frenzy!

TFF Apple Challenge / Published November 28, 2014 by Farzad Khodadadi

TFF Apple Challenge

Select an apple that matches your mouth size!

Inspiration... / Published November 25, 2014 by Davide Orazi

Inspiration...

http://designboom.com/weblog/section.php?SECTION_PK=mjeahperbselxjjk&start=3580&num_record_tot=8144

Our Team

Our Mission

We dream of a world where no food is wasted due to transportation, where carbon footprint is a distant memory, where food grows in a controlled and conducive ...Read More

Our Background

We come from different backgrounds, different nations and different Faculties under The University of Melbourne. Shari is a US/Australian Master student at the Faculty of Veterinary and Agricultural ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.