FudU

Connecting foodies, empowering the world.

FudU or "Food University" is a platform where individuals can share and gain information on food and agricultural related topics

Use Case

Ngozi wants to improve the farming method in her community but she doesn't know how to. A friend introduces her to a mobile application where she searches the crop she want to plant, she receives valuable information about planting and cultivating the crop. Fela has just been diagnosed with diabetes. His doctor shows him a mobile application where he can find food and diets for diabetic patients.

Potential

With access to reliable and accessible information on food and agricultural related topic, the world would be tipped towards better food security and self reliance. With FudU, individuals can easily access vital information about new trends and technology in the food and agriculture sector from experts and technological giants. People with feature phones can also access the database of information to ask questions and learn more by using short codes. We envision enabling individuals to take a more personalized approach to food education and to democratize best practise and innovation in agriculture, super foods and super crops. FudU also aims to be the "Google" of food.

Business Case

The Fudu solution introduces a free mobile application and other mobile services for featured phones. The solution would be monetized through the following means: 1. Targeted advertisements through featured topics that the user has searched or might be interested in using cached data. 2. Users who want to learn more can subscribe for courses at a specified fee. This courses would be provided by top universities.

Objectives:

  1. To create a platform to access reliable information about new innovation in food and agriculture and crop cultivation methods.
  2. To create a platform where users can have access to a more personalized approach to food education.
  3. To create a platform to promote the use of super foods and super crops.

Team FudU

Ado-Ekiti, Nigeria

Our Team

Working Space / Published January 10, 2016 by Oghenemarho Orukele

Working Space

Sorry it coming late ( but hey! its better late than never). This is our work space at the Afe Babalola University, Ado Ekiti. Located in Ekiti state, Nigeria.

My Poultry Adventure / Published December 22, 2015 by Oghenemarho Orukele

My Poultry Adventure

So today I decided to visit a poultry close by and interact with the spectacular people who have dedicated their lives to ensure that we have chicken, turkey, ducks, eggs and so on to eat. I got to the poultry around 12 noon after running some errands for my parents ( they didn’t care that I just go back from school two days ago).
As I entered the poultry I was greeted with the smell of bird feed and shit, this reassured me that I was in the right place. I walked to a shed and saw an old man probably in his late 60's and greeted him. He was quite sceptical when he saw me but he returned the greeting, we had an engaging conversation about how he obtained the information he needed to run his poultry. Our conversation is as follows, note that "Ose" means old man in Isoko and Urhobo language.

Me: I would like to as you some questions

Ose: * in a hostile tone* why must you ask me questions

I then told him about my team project and explained to him how important his experience and answers to questions where important to me.

Ose: *smiling* go ahead, ask me your questions

Me: How long have you been into agriculture and poultry ?

Ose: about 30 years as the owner of a poultry but I started learning from my father when I was a teenager, so you can say my entire life.

Me: How to you obtain information you need in running your poultry ?

Ose: well, *looks up* information is shared amongst farmers through veterinary personnel, poultry seminars, training through institutes but the training is expensive and only about one percent of poultry personnel attend.

Me: how often are these seminars held

Ose: mostly twice a year

Me: is the process stressful ?

Ose: no, it's easily accessible

Me: if there was a platform where you could access these information any time you need it instead of waiting for the other methods would you use it ?

Ose: of course, but it depends on how available the platform is

Me: it is free, all you need is internet service

Ose: yes I would use it

Me: do you think of you have better access to information that your level of productivity would increase ?

Ose: yes, it would.

Throughout our conversation ( of course I didn’t type every single word he said) what fascinated me the most was how he was aware of the use of IT in farming. He gave advice and tips on some agricultural issues. He also kept on lamenting on the problem agriculture is facing in Nigeria, on how there is lack of data in the ministry of agriculture and on how the poultry attendant is the most important person in the entire poultry but yet he is mostly the most untrained person there.

How every the most memorable moment of the interview was how he was scolding me on how to ask better questions and the encouragement he gave to me and he also told me that when the platform is ready he would love to use it

The Importance of Education in Agricultural Self Reliance / Published December 17, 2015 by Oghenemarho Orukele

The Importance of Education in Agricultural Self Reliance

"Life is neither static nor unchanging. With no individuality, there can be no change, no adaptation and, in an inherently changing world, any species unable to adapt is also doomed." - Jean M. Auel

As change keeps occurring in the world it is paramount that we adapt to this change in such a way that we can make the best if it. One of the biggest change we are experiencing today is climate change. Climate simply is the weather condition of a region for over a period of 35 years; as the name implies climate change is a change or pronounced difference in the climate of that region. While this doesn't sound bad, it actually is because for a very long period of time the individuals living in that region have been able to study the weather condition and design plans based on the climate; plans like when to plant and when to harvest. Unfortunately for these individuals the change is already in motion and what we can do is to study this change and find ways of adapting to this change. Around the world studies on the change are being carried out and some of the results are astonishing and have given useful information regarding agriculture.

This information is as good as useless if farmers cannot assess this information. Think about it for a moment; a farmer plants his crop ( maize for example) during the normal planting season but because of climate change his crops don't grow well due to unprecedented rainfall or lack of adequate rainfall. This would lead to low crop yield as compared to previous years. He tries planting the next planting season he is used to and the same thing happens again.

But imagine that this farmer has a means to access valuable and accurate information about new cultivation methods for maize based on the climate change in his particular region or ways of improving his crop yield or advanced pest control this would lead to an increase in the crop yield for than year. If a multiplier effect is accounted for in that region there will be an increase in crop yield thus implying that there will be enough food to feed the people on that community. So join us a we facilitate the reach of agricultural education to farmer.

Our Mission

Our mission is to create a trusted community of food, nutrition and agriculture enthusiasts which will provide a platform for farmers and interested individuals to access accurate and reliable information about agriculture in real time. We aim to revolutionise the way we perceive and gather information about agriculture.

Our Background

We are three undergrads from Nigeria, Africa's largest economy. Everyday, we see dreams lost and despair grow deeper in the hearts of our nations' youths. The young man who can't support his family, and the young lady who struggles to eat at night. Everyday, also, we see a promise and a future of greatness much more clearly. A thriving economy that can sustain itself using the raw materials which are abundantly available, a people that are conscious of their heritage and share knowledge for the benefit of the world. We believe that information and well directed techniques can revolutionise the way our economy functions. Using simple and accessible technology, three engineering students who believe in the ability of humans, want to eliminate agricultural ignorance, spearhead a revolution in agricultural knowledge sharing and contribute to human learning in food and nutrition.

Working Space / Published January 10, 2016 by Oghenemarho Orukele

Working Space

Sorry it coming late ( but hey! its better late than never). This is our work space at the Afe Babalola University, Ado Ekiti. Located in Ekiti state, Nigeria.

My Poultry Adventure / Published December 22, 2015 by Oghenemarho Orukele

My Poultry Adventure

So today I decided to visit a poultry close by and interact with the spectacular people who have dedicated their lives to ensure that we have chicken, turkey, ducks, eggs and so on to eat. I got to the poultry around 12 noon after running some errands for my parents ( they didn’t care that I just go back from school two days ago).
As I entered the poultry I was greeted with the smell of bird feed and shit, this reassured me that I was in the right place. I walked to a shed and saw an old man probably in his late 60's and greeted him. He was quite sceptical when he saw me but he returned the greeting, we had an engaging conversation about how he obtained the information he needed to run his poultry. Our conversation is as follows, note that "Ose" means old man in Isoko and Urhobo language.

Me: I would like to as you some questions

Ose: * in a hostile tone* why must you ask me questions

I then told him about my team project and explained to him how important his experience and answers to questions where important to me.

Ose: *smiling* go ahead, ask me your questions

Me: How long have you been into agriculture and poultry ?

Ose: about 30 years as the owner of a poultry but I started learning from my father when I was a teenager, so you can say my entire life.

Me: How to you obtain information you need in running your poultry ?

Ose: well, *looks up* information is shared amongst farmers through veterinary personnel, poultry seminars, training through institutes but the training is expensive and only about one percent of poultry personnel attend.

Me: how often are these seminars held

Ose: mostly twice a year

Me: is the process stressful ?

Ose: no, it's easily accessible

Me: if there was a platform where you could access these information any time you need it instead of waiting for the other methods would you use it ?

Ose: of course, but it depends on how available the platform is

Me: it is free, all you need is internet service

Ose: yes I would use it

Me: do you think of you have better access to information that your level of productivity would increase ?

Ose: yes, it would.

Throughout our conversation ( of course I didn’t type every single word he said) what fascinated me the most was how he was aware of the use of IT in farming. He gave advice and tips on some agricultural issues. He also kept on lamenting on the problem agriculture is facing in Nigeria, on how there is lack of data in the ministry of agriculture and on how the poultry attendant is the most important person in the entire poultry but yet he is mostly the most untrained person there.

How every the most memorable moment of the interview was how he was scolding me on how to ask better questions and the encouragement he gave to me and he also told me that when the platform is ready he would love to use it

The Importance of Education in Agricultural Self Reliance / Published December 17, 2015 by Oghenemarho Orukele

The Importance of Education in Agricultural Self Reliance

"Life is neither static nor unchanging. With no individuality, there can be no change, no adaptation and, in an inherently changing world, any species unable to adapt is also doomed." - Jean M. Auel

As change keeps occurring in the world it is paramount that we adapt to this change in such a way that we can make the best if it. One of the biggest change we are experiencing today is climate change. Climate simply is the weather condition of a region for over a period of 35 years; as the name implies climate change is a change or pronounced difference in the climate of that region. While this doesn't sound bad, it actually is because for a very long period of time the individuals living in that region have been able to study the weather condition and design plans based on the climate; plans like when to plant and when to harvest. Unfortunately for these individuals the change is already in motion and what we can do is to study this change and find ways of adapting to this change. Around the world studies on the change are being carried out and some of the results are astonishing and have given useful information regarding agriculture.

This information is as good as useless if farmers cannot assess this information. Think about it for a moment; a farmer plants his crop ( maize for example) during the normal planting season but because of climate change his crops don't grow well due to unprecedented rainfall or lack of adequate rainfall. This would lead to low crop yield as compared to previous years. He tries planting the next planting season he is used to and the same thing happens again.

But imagine that this farmer has a means to access valuable and accurate information about new cultivation methods for maize based on the climate change in his particular region or ways of improving his crop yield or advanced pest control this would lead to an increase in the crop yield for than year. If a multiplier effect is accounted for in that region there will be an increase in crop yield thus implying that there will be enough food to feed the people on that community. So join us a we facilitate the reach of agricultural education to farmer.

Our Team

Our Mission

Our mission is to create a trusted community of food, nutrition and agriculture enthusiasts which will provide a platform for farmers and interested individuals to access accurate and ...Read More

Our Background

We are three undergrads from Nigeria, Africa's largest economy. Everyday, we see dreams lost and despair grow deeper in the hearts of our nations' youths. The young man ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.