Nutricup

Improve the nutritional variety in diets of malnourished humans with Nutricup

A simple to use, cheap cup that can be placed used to grow vegetable sprouts to improve the variety of nutrients in diets of people

Use Case

The product is designed in such a way that it can be used at home at any time anywhere and gives especially people in developing countries the opportunity to improve their diets and health on their own. After adding one of the many possible seeds and some water the product will grow on its own and can be harvested within 4 days, depending on the seed variety. Such seeds are often locally obtainable accessible. Due to the right airflow and natural accuring effects it will create the right microclimate inside the cup. This means that it can be used anywhere at any time. Because the instructions on how to use it are drawn on the outside of the cup, the product will be understandable for everyone (children, analfabetics). The harvest of one cup can be eaten raw or cooked for a warm meal.

Potential

According to UN data: 1 of 3 people are malnourished. Nutricup can change the world by reducing malnutrition, by offering products high in vitamin and mineral content the diets of many people can improve, and so their health. It’s easy digestible too. An important advantage of Nutricup is the possibility to solve this problem with a cheap, well implementable, scalable and innovative solution. The product has the potential to increase the quality diets of people still depending mostly on one food staple available in that specific area. (E.g.: eating rice only will keep you alive but is not healthy.) With having an easy way to create more variety in those diets health can improve. Healthy people can much better care for their families and work their way out of poverty easier.

Business Case

The first reason to develop the Nutricup is to improve diets of those who need it. To do that the company will be sustainable in funding. Company Nutricup will profit from the margin on the sales of the cups, the Nutricup. It will be first introduced in one developing country with a large BoP population. According to the vision of Prahalad and UN data, Nutricup could have the potential to be scaled up to a few billion people. We are confident that it is possible with this scale to sell a product with sufficient margin to our target group. Also treating them as a consumer will bring development to them. We will deliver the Nutricup together with the seeds to guarantee a harvest. The product will be made of biodegradable material so it can be replaced without damaging the environment.

Objectives:

  1. Improve diets of the malnourished BoP by enabling them to grow vegetable sprouts themselves, containing high rates of nutrients
  2. Support (personal)development by improving their health, income (by selling the sprouts) and strength to work themselves out of poverty
  3. Building up a sustainable, innovative, profitable business, decreasing the world food problem on short- and long-term

Team 123, Nutricup

Den Bosch, the Netherlands

Our Team

3D printing / Published January 10, 2016 by Mike Verkaik

3D printing

Dear fellow participants,

Today was an exiting day for team Nutricup! With the help of an graphic designer we where able to make 3d drawings of our Nutricup. This means we are now able to 3d print our concept and continue testing with a real prototype! After testing with our improvised kitchen build prototypes we where able to decide on a version to draw and produce.

We are very happy we allready got to this stage and will continue working hard and spend time testing and improving our concept to be able to fight malnourishment as soon as possible. Prosperty or poverty, everybody deserves it to be healthy. Next to that healthy people can care for their children, grow crops to feed the world and fight their way out of poverty. We are willing to contribute to that with our Nutricup.

Eating vegetable sprouts / Published January 9, 2016 by Jeroen

Eating vegetable sprouts

Dear rocketstars,

Many people are lacking nutrients in their diets for a healthy live. On the other side, many people having access to healthy food are looking how to eat healthier. We found out many people don’t know what vegetable sprouts are and so have no idea of the nutritional values of sprouts, there taste and the advantages it can have for them. It is off course a challenge to get people eating vegetable sprouts when they are not familiar with it, but don’t forget this is why it is such a huge opportunity.

To clarify how they can be consumed, above some example dishes shown on the picture. Vegetable sprouts can be an ingredient in many different kind of dishes. In poorer countries they can be used in warm dishes and baked, making them best digestible and can be used in salads. As you can see too, vegetable sprouts are considered as super foods, confirming what we say.

Testing our prototype / Published December 23, 2015 by Jeroen

Testing our prototype

Dear Rocketstars,

After much work on researching, developing our concept product and interviewing here a follow-up with our first test with our self-made prototype of our product concept. We build the prototype the size it should be with plastic cups and after testing it proved our product concept works. We compared it with other models and our model resulted in faster production, higher quality and lower water usage. With this self-made prototype it took a week to produce mong sprouts, which will even be shorter when it would be printed or manufactured. Only 3.5 cl water was added to produce the sprouts as on the picture. With the current concept the gaps on the sides of the cup causes the cup to leak water when turned around. That is something we want to improve with next prototypes.

Our test shows the system works and it only needs some perfection. If we have done more tests we can try to print it with a 3D printer. We can make sure to bring prototypes including seeds to Zürich to prove everyone that it works.

Thank you for reading!

Designing the Nutricup / Published December 17, 2015 by Mike Verkaik

Designing the Nutricup

Hello everyone,

It was a while ago before we posted our last blog, we spend our time in designing and improving our Nutricup, We also met several people about how we could establish our ideas.

We started with the idea that vegetable sprouts have a great potential in adding important nutrients to diets. We know how companies in West-Europe produce the vegetable sprouts, but that is to high tech realize our goals. We want to create an product that is cheap, accessible and understandable. We started to draw again and came up with the design that is showed in the picture above this article.

Our design makes use of the natural occurring effect of heat induction. When you put the seeds in the cup and add water the seeds will start to germinate. This causes a rising temperature in the inner cup and this creates the right air flow to keep the moist flowing to the air. On company level they use heating and fans, next to that they spray the vegetable sprouts every ten minutes. Because of our closed system the air keeps flowing and the seeds keep wet without any technology are constant input needed. Because the evaporated water stays within the cup water is saved too, compared to all current vegetable sprout products.

We talked about our design with the owners of taste sensations, they are very enthusiastic and believe it will work since the cup creates the right environment for the seeds to grow. We are now starting to build a prototype to test this principle. We are excited to have some results next week!

Stay tuned

Building Team spirit after finishing video shots. / Published December 16, 2015 by Luc van Heumen

Building Team spirit after finishing video shots.

Friday 27th of November 2015 we were like movie stars managing one take after another. Creating almost 3 hours of footage for just 30 seconds of video.

This asked for a good review and a fun night to assure a good communication with the 3 of us. A bar was a good place for this of course.

The best conclusion of the day was that even when we disagreed in decisions we managed to agreed quickly due to our clear vision and goal get Nutricup from the ground.

Our Mission

Improve the nutritional variety in diets of malnourished humans with the Nutricup

Our Background

Out of the 7 billion today 4 are malnourished. If we don’t act now this number will increase dramatically when the world populations grows to 9 Billion in 2050.We think this should be reduced short term, way before 2050. -> Most malnourished people are at the base of the pyramid and struggle to escape this situation. We feel the urge to act on this! 4 billion people is a vast market; we hope to develop a product that has the potential of reaching a vast number of people. With that goes a socially responsible business plan that supports a sustainable global society. In our opinion the first step is to enhance the diets of those who need it most. Those whom are unable to sustain themselves with a well-balanced diet. We believe that a balanced diet may provide the energy to work, raise children, learn and ultimately escape poverty. With Nutricup, we want to contribute to this by creating an accessible (cheap) and simple solution. With the Nutricup one can take charge and grow fresh nutritious vegetable sprouts themselves. -> Enabling people to produce vegetable sprouts themselves at home provides them easy access to very nutritious fresh food and so a healthy addition to their diets. Vegetable sprouts are easily digestible and producing it with Nutricup requires low input. Only inputs required are seeds, little water and oxygen. Sprouts can be used in all kind of cuisines and it can be produced in every country. A wide variety of seeds can be sprouted for consumption. Nutricup provides a cup full of nutrients. -> We are 3 students whom study International Food & Agribusiness at HAS university of applied sciences in Den Bosch, the Netherlands. Our study is about international business focused on the food and agricultural sector and mainly developing countries with the sustainability principles as building blocks. We are all entrepreneurial, hardworking, have much perseverance and go for our goals. A motto we share with our University and the TFF Challege is: You want to do good for the world, start a sustainable business. -> After TFF ambassador Nick Hogervorst introduced us to the TFF Challenge, we learned about this competition and noticed we all three wanted to participate. Then we got together and quickly came to a potential solution for which we have passion and the background to develop our business idea well. This resulted in the Nutricup, making usage of natural processes resulting in very efficient production of high nutritious food, even accessible for poor people. We chose to focus on the Base of the Pyramid, instead of the middle or top, because for the BoP our idea has the largest impact. -> Luc is besides being a fellow student our experienced entrepreneur and has a lot of experience and knowledge in producing vegetable sprouts. He also has a lot of knowledge about food safety because of his domain choice. -> Mike is a cook from origin and after a few years working in the kitchen he has travelled through many different cultures and countries. His fascination for food and the problems around it brought him to his previous study when he came back in the Netherlands. He wants to contribute to the solution of how to feed 9 billion people in 2050 on a sustainable way. -> Jeroen is an idealistic thinker, entrepreneurial, eager to learn and not afraid to think big. A goal of him is reducing the world food problem by sustainable entrepreneurship. He wants to see and learn as much as possible from the world. Therefore, he loves traveling. He has finished Green Business Studies, including 6 internships in the food/agricultural sector of which 2 abroad. He has worked in a supermarket for 5 years and as a quality inspector at Driscoll's. Last summer he travelled through Cambodia and Thailand, which opened his mind. His experiences motivate him to contribute to a world with equal chances. -> Together we are a good team, working well together and make use of each his strengths. We are passionate to set up this business and having a great impact on people, planet and profit. The tools and network provided by TFF when passing round 1 would make us able to improve the world with our business idea! -> We believe Nutricup can make a big change!

3D printing / Published January 10, 2016 by Mike Verkaik

3D printing

Dear fellow participants,

Today was an exiting day for team Nutricup! With the help of an graphic designer we where able to make 3d drawings of our Nutricup. This means we are now able to 3d print our concept and continue testing with a real prototype! After testing with our improvised kitchen build prototypes we where able to decide on a version to draw and produce.

We are very happy we allready got to this stage and will continue working hard and spend time testing and improving our concept to be able to fight malnourishment as soon as possible. Prosperty or poverty, everybody deserves it to be healthy. Next to that healthy people can care for their children, grow crops to feed the world and fight their way out of poverty. We are willing to contribute to that with our Nutricup.

Eating vegetable sprouts / Published January 9, 2016 by Jeroen

Eating vegetable sprouts

Dear rocketstars,

Many people are lacking nutrients in their diets for a healthy live. On the other side, many people having access to healthy food are looking how to eat healthier. We found out many people don’t know what vegetable sprouts are and so have no idea of the nutritional values of sprouts, there taste and the advantages it can have for them. It is off course a challenge to get people eating vegetable sprouts when they are not familiar with it, but don’t forget this is why it is such a huge opportunity.

To clarify how they can be consumed, above some example dishes shown on the picture. Vegetable sprouts can be an ingredient in many different kind of dishes. In poorer countries they can be used in warm dishes and baked, making them best digestible and can be used in salads. As you can see too, vegetable sprouts are considered as super foods, confirming what we say.

Testing our prototype / Published December 23, 2015 by Jeroen

Testing our prototype

Dear Rocketstars,

After much work on researching, developing our concept product and interviewing here a follow-up with our first test with our self-made prototype of our product concept. We build the prototype the size it should be with plastic cups and after testing it proved our product concept works. We compared it with other models and our model resulted in faster production, higher quality and lower water usage. With this self-made prototype it took a week to produce mong sprouts, which will even be shorter when it would be printed or manufactured. Only 3.5 cl water was added to produce the sprouts as on the picture. With the current concept the gaps on the sides of the cup causes the cup to leak water when turned around. That is something we want to improve with next prototypes.

Our test shows the system works and it only needs some perfection. If we have done more tests we can try to print it with a 3D printer. We can make sure to bring prototypes including seeds to Zürich to prove everyone that it works.

Thank you for reading!

Designing the Nutricup / Published December 17, 2015 by Mike Verkaik

Designing the Nutricup

Hello everyone,

It was a while ago before we posted our last blog, we spend our time in designing and improving our Nutricup, We also met several people about how we could establish our ideas.

We started with the idea that vegetable sprouts have a great potential in adding important nutrients to diets. We know how companies in West-Europe produce the vegetable sprouts, but that is to high tech realize our goals. We want to create an product that is cheap, accessible and understandable. We started to draw again and came up with the design that is showed in the picture above this article.

Our design makes use of the natural occurring effect of heat induction. When you put the seeds in the cup and add water the seeds will start to germinate. This causes a rising temperature in the inner cup and this creates the right air flow to keep the moist flowing to the air. On company level they use heating and fans, next to that they spray the vegetable sprouts every ten minutes. Because of our closed system the air keeps flowing and the seeds keep wet without any technology are constant input needed. Because the evaporated water stays within the cup water is saved too, compared to all current vegetable sprout products.

We talked about our design with the owners of taste sensations, they are very enthusiastic and believe it will work since the cup creates the right environment for the seeds to grow. We are now starting to build a prototype to test this principle. We are excited to have some results next week!

Stay tuned

Building Team spirit after finishing video shots. / Published December 16, 2015 by Luc van Heumen

Building Team spirit after finishing video shots.

Friday 27th of November 2015 we were like movie stars managing one take after another. Creating almost 3 hours of footage for just 30 seconds of video.

This asked for a good review and a fun night to assure a good communication with the 3 of us. A bar was a good place for this of course.

The best conclusion of the day was that even when we disagreed in decisions we managed to agreed quickly due to our clear vision and goal get Nutricup from the ground.

Our Team

Our Mission

Improve the nutritional variety in diets of malnourished humans with the NutricupRead More

Our Background

Out of the 7 billion today 4 are malnourished. If we don’t act now this number will increase dramatically when the world populations grows to 9 Billion in ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.