FoodLot

'Food Saved is Happiness Recovered'

FoodLot is a Strategy to Inspire people reduce food wastage through entertainment events in Developing Countries

Use Case

Even though smallholder growers at Bukunja Farmer's Market Stall in Mukono Town Council – Uganda have adopted simple post-harvest technologies to reduce post-harvest losses they have continued to loose their produce because consumers sometimes are not aware that at a certain point produce is at risk of wastage which lowers farmers revenues. Now farmers have agreed to join FoodLot – an online service through which consumers are rewarded for buying produce at risk of wastage hence increasing farmer's sales while decreasing wastage from from 45 to just 5%. The program will also help these farmers identify products at risk of wastage by upgrading their cold storage infrastructure to have an automated food sensor.

Potential

Post-harvest losses is a real life problem in developing countries, that we wish to address with game dynamics. According to FAO, 45% of fresh fruit and vegetables along the value chain every year in sub Sahara Africa – therefore using mobile application is a simple and sustainable solution to hunger and food insecurity as it motivates people to reduce food losses in an enjoyable way. As consumers strive to increase their points to win prizes, there will be prolonged shelf life, less wasted resources, better bargaining powers and increased profits, consumers will have better access to nutritious food. So as less food is wasted meaning that more food is reserved to feed the 9 billion people.

Business Case

Our business model uses an online service to reward consumers buying food at risk of wastage. The program turns consumers into random periodic winners drawn from the group of adherent consumers after a portion of the price paid by the consumers is pooled in a lottery. There is no capital expenditure by the individual farmer and we plan to scale our services to packaged foods in supermarkets. Wastage is reduced by 40% of which 40% is the farmers’ savings and 40% is FoodLot profit where 20% goes to winners. Our program is aimed at inspiring communities from developing countries to adopt first-expired-first-out model through fun.

Objectives:

  1. • To make food-loss reduction activities gradually become easier, more fun, and more popular among resource poor communities.
  2. • To decrease vegetable and fruit loss to 20% and prolong the shelf life by up to 20 days
  3. • To reduce food wastage by establishing platform where consumers are rewarded for purchasing surplus produce through fun

Team FoodLot

Jinja, Uganda

Our Team

Our Mission

Our Background

Our Team

Our Mission

Read More

Our Background

Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.