GreenBag

Your fresh connection to local produce, delivered right to your door.

GreenBag is a website and app-based peer-to-peer service that provides local communities with access to fresh, local produce.

Use Case

GreenBag has two user profiles. Growers, like Mitchell, list their excess produce online. When all his grocery store orders are filled and the farmers market is over, Mitchell takes a quick photo of his remaining melons and lists them on GreenBag. Nearby, Dora has a few tomato plants that have overproduced. As a widow living alone, there’s no way she could eat them all. Dora could use the extra income, so she lists them on GreenBag. Meanwhile across town, Kelli is a busy single mom who wants her children to have the same garden-fresh meals she grew up eating, but she doesn’t have a garden. Also, the Tuesday night farmers market never fits her schedule. Kelli uses GreenBag to purchase melons and tomatoes, delivered directly to her door, from her neighborhood growers, Mitchell and Dora.

Potential

GreenBag has potential to change the world by connecting communities with locally-grown produce. In the United States, 133 billion pounds of food is thrown away each year. Our goal is to decrease food waste while generating income for growers and delivery drivers. GreenBag creates new sales channels and increases access to locally produced food. This shortens the supply chain, creating an easy market entry for home growers, hobby farmers and urban gardeners. With more than 8,000 farmers markets in the U.S., there is ample market opportunity. GreenBag is highly scalable and feasible for both city and rural residents because of the web-based, peer-to-peer nature of the service. This scalable model can be adapted and applied to any country, making the world and the business more sustainable.

Business Case

GreenBag is utilized by both buyer and grower. Growers post their produce inventory on the web-based platform. Buyers enter their address which pulls up information on available produce in their geographic area. The goods are transported by an independent contractor driver delivery system in the designated geographic areas. Drivers pick up the produce, bag it according to purchase receipts, and then deliver it to the consumer. GreenBag’s website and app is free to use, and GreenBag generates revenue with a 30% cut from each sale. Shipping costs are covered by the buyer, so GreenBag’s expenses are paying drivers, reimbursing mileage, purchasing and shipping bags, developing the website and app, as well as other general administrative costs.

Objectives:

  1. Decrease local food waste.
  2. Provide growers an additional market for selling excess produce.
  3. Increase the availability of fresh produce in rural areas.

Team GreenBag: The Fresh Connection

Ames, Iowa, USA

Our Team

Office Hours with Jared / Published December 16, 2015 by Nicole Kraft

Office Hours with Jared

Had a very informational and helpful skype session with Jared this morning... Once we figured out the time change! We learned how to effectively develop our pitch that focuses around the problem, our unique solution and validation. It was great to hear his feedback, and we jumped to work on filming first thing this afternoon! After many laughs, numerous bloopers and a few good takes - we're well underway to finishing out final pitch video! Thanks TFF and Jared for all your assistance so far!

LIVE TESTING!!! / Published December 9, 2015 by Steven Brockshus

LIVE TESTING!!!

https://drive.google.com/file/d/0B7gRDnnKiBN9VEswa3lPaEpWR0k/view?usp=sharing

The mockups and wireframes are done and our prototype is ready to share with the world! Here's a sneak peak video of what the finished website and mobile app will look like! To say in-the-loop, sign up to be one of the first GreenBag users at www.mygreenbag.co!

Plan for Iteration - Timeline! / Published December 4, 2015 by Steven Brockshus

Plan for Iteration - Timeline!

After months of brainstorming, talking with folks at Iowa State University and watching countless Thought For Food videos... we've got a website and a plan for iterating our GreenBag project! Thanks to everyone for you continued assistance and support! Check out www.mygreenbag.co & sign-up to stay posted on our progress!

Grammar War!!! / Published December 4, 2015 by Steven Brockshus

Grammar War!!!

As we went to work on our final application, the grammar wars began... also - we had some fun, interesting and completely off-the-walls brainstorming ideas for our GreenBag tagline... I hope you enjoy the list of rejected taglines :)
- Greenbag has the goods.
- The gooduns.
- The green goods.
- Get the goods. Get GreenBag.
- The good goods. Get GreenBag.
- Don’t gag, get GreenBag.
- The super good goods!
- Tag that bag!
- Don’t lag, grab that bag!

Food Waste Insights / Published November 20, 2015 by Steven Brockshus

Food Waste Insights

Here we are, plugging way on the script for our GreenBag pitch video in below freezing weather with the snow flying here at Iowa State University... and we've come across some alarming statistics! Join the cause... together, we can eliminate food waste!
- 30% of the food we grow is never eaten
- 15% of fruits and vegetables are lost from harvest to consumer FAO
- The US throws away 133 billion pounds of food annually
- In the US, there are 8,268 farmers markets, a 76% increase since 2008

Our Mission

To develop a sustainable business that assists in the mission of eradicating world hunger and poverty.

Our Background

Here's a list of buzzwords to describe our team: - passionate - different - quirky - innovative - entrepreneurial - hungry - Cyclones!

Office Hours with Jared / Published December 16, 2015 by Nicole Kraft

Office Hours with Jared

Had a very informational and helpful skype session with Jared this morning... Once we figured out the time change! We learned how to effectively develop our pitch that focuses around the problem, our unique solution and validation. It was great to hear his feedback, and we jumped to work on filming first thing this afternoon! After many laughs, numerous bloopers and a few good takes - we're well underway to finishing out final pitch video! Thanks TFF and Jared for all your assistance so far!

LIVE TESTING!!! / Published December 9, 2015 by Steven Brockshus

LIVE TESTING!!!

https://drive.google.com/file/d/0B7gRDnnKiBN9VEswa3lPaEpWR0k/view?usp=sharing

The mockups and wireframes are done and our prototype is ready to share with the world! Here's a sneak peak video of what the finished website and mobile app will look like! To say in-the-loop, sign up to be one of the first GreenBag users at www.mygreenbag.co!

Plan for Iteration - Timeline! / Published December 4, 2015 by Steven Brockshus

Plan for Iteration - Timeline!

After months of brainstorming, talking with folks at Iowa State University and watching countless Thought For Food videos... we've got a website and a plan for iterating our GreenBag project! Thanks to everyone for you continued assistance and support! Check out www.mygreenbag.co & sign-up to stay posted on our progress!

Grammar War!!! / Published December 4, 2015 by Steven Brockshus

Grammar War!!!

As we went to work on our final application, the grammar wars began... also - we had some fun, interesting and completely off-the-walls brainstorming ideas for our GreenBag tagline... I hope you enjoy the list of rejected taglines :)
- Greenbag has the goods.
- The gooduns.
- The green goods.
- Get the goods. Get GreenBag.
- The good goods. Get GreenBag.
- Don’t gag, get GreenBag.
- The super good goods!
- Tag that bag!
- Don’t lag, grab that bag!

Food Waste Insights / Published November 20, 2015 by Steven Brockshus

Food Waste Insights

Here we are, plugging way on the script for our GreenBag pitch video in below freezing weather with the snow flying here at Iowa State University... and we've come across some alarming statistics! Join the cause... together, we can eliminate food waste!
- 30% of the food we grow is never eaten
- 15% of fruits and vegetables are lost from harvest to consumer FAO
- The US throws away 133 billion pounds of food annually
- In the US, there are 8,268 farmers markets, a 76% increase since 2008

Our Team

Our Mission

To develop a sustainable business that assists in the mission of eradicating world hunger and poverty.Read More

Our Background

Here's a list of buzzwords to describe our team: - passionate - different - quirky - innovative - entrepreneurial - hungry - Cyclones!Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.