Cilara

A Comprehensive Solution for Sustainable Poultry Production

A nutritional product produced from wastes incorporated with an user-friendly interface

Use Case

Ram uses antibiotics for increasing yield and preventing disease of his farm. WHO has called antibiotic resistance "a problem so serious it threatens the achievements of modern medicine." The annual cost to battle antibiotic-resistant infections is estimated at $34 billion in US. Alternative products like probiotic and prebiotic are in the market but people like Ram are unaware of it.Recent Prebiotic and Probiotic market of underdeveloped countries are facing problems like awareness and cost. Cilara aims to combat these.Now, Ram can just log into C-Interface to get specific details of feed composition, amount of functional components required,charts on nutrition content .Ram usually buys feed at Rs100/kg can now avail the Cilara feed at Rs120/kg, which increases yield and is sustainable.

Potential

Our algorithm provides a detailed picture of the amount of nutrition the feed components would provide, amount of prebiotic and probiotic to be added, routine of feed for his chickens analysed on the basis of the parameters entered. We have created our model using Artificial Intelligent technologies of Neural Networks. It is a self learning algorithm which gets modified according to future conditions. The model has the potential to be extended to other animals also .We use waste materials which have been clinically proven to contain prebiotic properties in them, process them to create the feed.India, today also imports prebiotics from foreign market.This would help to cut the import cost by 100% and retaining 75% of the prebiotic potential.

Business Case

Our business model involves starting out with the beachhead market of Indian co-operatives (because of their relatively organised nature) and keep no intermediaries. We plan to source funds from multiple small non-institutional investors who are seeking tax benefits, for setting up our production unit. We plan to link with nearby food processing factories for our raw materials .Our main mode of communication would be our user friendly online interface but apart from that we also plan to partner up with NABARD and state animal husbandry divisons ,incorporate with there poultry benefit schemes(so that the farms can accept the product as they would get the first order free).

Objectives:

  1. 1.Increase Poultry Farms yield by 40% by a cost effective process and utilizing the food waste by turning it into an innovative product.
  2. 2. To capture 1% of our beach head market (i.e. impacting 400 farmer co-operatives) for reaching out majority of our poultry farmers.
  3. 3.Partner up with NABARD and state animal husbandry divisons, incorporate with there poultry benefit schemes (for outreach).

Team Cilara

Mumbai, India

Our Team

Business Model Canvas / Published January 10, 2016 by Ashish Singh

Business Model Canvas

Step 2: Cilara Production Algorithm / Published January 5, 2016 by Ashish Singh

Step 2: Cilara Production Algorithm

Cilara interface allows the user to enter their requirements according to breed, type of feed, weight etc. Our predictive algorithm uses Artificial Intelligent technology to analyse all the parameters and give the perfect balanced nutritious feed.

Step 1: Cilara Production / Published December 29, 2015 by Priya Sarkar

Step 1: Cilara Production

http://www.nutraingredients.com/Research/Prebiotic-potential-Mushroom-waste-could-enhance-probiotic-survival

Expert Review : Mr Bruno Kistner ,Commercial Director Asia Pacific at Glanbia Nutritionals Singapore Pte Ltd.

https://youtu.be/jc1eAAuR3mw

We pitched our product Cilara to Mr Bruno Kistner ,Commercial Director Asia Pacific at Glanbia Nutritionals Singapore Pte Ltd. We got some very positive feedbacks from him as well as some suggestions which would help Cilara, to compete in the nutraceuticals market. Our idea was highly appreciated by Mr Kistner and we also got assurance that Cilara would get any possible help from his side if we successfully enter into the market.

Cilara visits HWWE conference for Community Health and Nutrition / Published December 16, 2015 by Priya Sarkar

Cilara visits HWWE conference for Community Health and Nutrition

http://www.hwwe2015.org/

Cilara visits HWWE conference for Community Health and Nutrition to meet deligates and dignitaries working in the field of community nutrition. We discussed our product with them and have received several reviews on how we can add up to there efforts in providing the community with a healthier and nutritious diet. Cilara was appreciated by all and was marked as a futuristic product

Our Mission

Improving health and standards of poultry life, and thus boosting poultry output while enhancing quality of food. A major challenge faced by us is the fact that we hail from a developing country. Though India is a well-paced developing country and one of the biggest economies of the world, technology is yet to penetrate the masses. And we observe this situation in many other countries. The state of poultry Industry has seen a steady decline as the ever increasing demand pushes down quality and nutrition to boost quantity. But this has its own limitations. Animal populace cannot be increased proportionally forever, while hampering quality to meet the needs. A point of decreasing yield will be observed. There are many examples of farms where this increase in the population of livestock handled by the farm, has adverse effects on livestock health. Birth of many diseases and increased fatality rate are observed. We wish to bring in innovative health measures for the poultry to not just increase the output of food obtained, but also improving their overall health and to reduce the rate of fatalities and epidemics(some of which have affected humans as well)

Our Background

We are bunch of enthusiasts, coming from varied backgrounds. Priya Sarkar is majoring in Metallurgical and Material Sceince. Being energetic is her key strength. Bringing this team together for all the meets, encouraging everyone to bring in more Utkarsh Singhai is majoring in Chemical Engineering. Having experience in Marketing, Finance, and Organzational skills, combined with his enthusiasm for research, his diverse backgrounds enable him to bind the team together and convert the ideas into business plan. Ashish Singh is also majoring in Chemical Engineering, but that is not what he does :P . An acknowledged designer, he has headed many design projects for several firms and organisations. He is known for leading teams of designers for many innovative projects. Creative minded and hard-working, that is how he adds up to the team. Farha Memon is doing her doctorate in Bioscience and Biotechnology. She is our Research head, having wide knowledge about her field. She is quick in shaping our ideas and critically reviewing them from a technical perspective. An Entrepeneur at heart, combined with her deep knowledge, her expertise is the base of our team.

Business Model Canvas / Published January 10, 2016 by Ashish Singh

Business Model Canvas

Step 2: Cilara Production Algorithm / Published January 5, 2016 by Ashish Singh

Step 2: Cilara Production Algorithm

Cilara interface allows the user to enter their requirements according to breed, type of feed, weight etc. Our predictive algorithm uses Artificial Intelligent technology to analyse all the parameters and give the perfect balanced nutritious feed.

Step 1: Cilara Production / Published December 29, 2015 by Priya Sarkar

Step 1: Cilara Production

http://www.nutraingredients.com/Research/Prebiotic-potential-Mushroom-waste-could-enhance-probiotic-survival

Expert Review : Mr Bruno Kistner ,Commercial Director Asia Pacific at Glanbia Nutritionals Singapore Pte Ltd.

https://youtu.be/jc1eAAuR3mw

We pitched our product Cilara to Mr Bruno Kistner ,Commercial Director Asia Pacific at Glanbia Nutritionals Singapore Pte Ltd. We got some very positive feedbacks from him as well as some suggestions which would help Cilara, to compete in the nutraceuticals market. Our idea was highly appreciated by Mr Kistner and we also got assurance that Cilara would get any possible help from his side if we successfully enter into the market.

Cilara visits HWWE conference for Community Health and Nutrition / Published December 16, 2015 by Priya Sarkar

Cilara visits HWWE conference for Community Health and Nutrition

http://www.hwwe2015.org/

Cilara visits HWWE conference for Community Health and Nutrition to meet deligates and dignitaries working in the field of community nutrition. We discussed our product with them and have received several reviews on how we can add up to there efforts in providing the community with a healthier and nutritious diet. Cilara was appreciated by all and was marked as a futuristic product

Our Team

Our Mission

Improving health and standards of poultry life, and thus boosting poultry output while enhancing quality of food. A major challenge faced by us is the fact that we ...Read More

Our Background

We are bunch of enthusiasts, coming from varied backgrounds. Priya Sarkar is majoring in Metallurgical and Material Sceince. Being energetic is her key strength. Bringing this team together ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.