Meat and Greet
After the holidays we got back together to look back on the past half year and to determine our plan for the coming months. A lot of work has been done on the scientific background of our project, and we are at the beginning of translating our knowledge into an accessible manual for 'Meat Roofs'.
Today is the deadline of the Thought for Food pitch submission, which means the next ten days up until the winner announcement day are exciting. We are hoping to be able to meet other young bright minds and work on food security together in Switzerland this year, which we started to refer to as a 'Meat and Greet' in our case: talking about the meat roof in an inspiring, critical and engaging environment.
Best of luck to all teams and we hope to see you soon!
Film Festival Amsterdam
A few weeks ago, our team visited the International Documentary Film Festival in Amsterdam, also known as IDFA. On the day we went, there were several documentaries about food and food production. We visited the movie 'Need for Meat' from Dutch filmmaker Marijn Frank about her addiction to meat and the documentary '10 Billion - What's on Your Plate' from Valentin Thurn. This last documentary was very relevant to the TFF Challenge and our project as it focused on the question 'How are we going to feed a world population of 10 billion people by 2050?' During the movie we saw several people in different countries with their own ideas on how to tackle this question. It was very interesting to see and it broadened our view of this topic and our own project.
The quest for global food security is not a smooth one. There is little debate about if we should realize this goal, but there is much about how we should do that. We think that this is a good thing, that we need to keep talking about the meanings of our efforts and the intentions of our projects. To give everyone the opportunity to engage with the Meat Roof, we created a simple but elegant response form. If there is something unclear to you, ask us; it will help us to define our project more clearly. If you have any critique or recommendation, tell us; in the end we are also a link in the large chain of global food security. If you leave your contact information, we will get in touch with you, but it’s also possible to stay anonymous. You can fill in the form in Dutch or in English. We are looking forward to hear from you!
We did it!
Today we published our pitch! We took a few days extra to go over our texts but we felt confident about publishing it now, as the filming part was already done. Making the videos for our concept and pitch was very helpful because it forced us to distill the most important points from our idea and bring it in such a way that is both clear and convincing. Until January 10 we will be focusing on publicity and getting engaged with people to talk about our ideas. Besides that, we are working behind the scenes on a scientific backing of our project.
A Day We Will Never Forget
We wanted to have firsthand experience of the meat industry to get ourselves really engaged with the subject. Together with two team members we (me, Anouk and Marijke from left to right in the picture) managed to get an appointment at a major meat processing company. The location we visited, in the Netherlands, slaughters 25.000 animals each week. During several hours the manager showed us every aspect of the process; from the point where the animals come walking out the trucks until their meat is wrapped up in plastic. It was an experience we will never forget and after our visit we felt more confident to tackle a topic with so many angles and issues. Even though it might be confrontational, we really encourage people to get to know the industry they try to change or in which they try to work.