Justin Mattam RWTH Aachen, Germany
We believe that numerous awareness campaigns regarding food waste have been encouraged and spread. However what needs to be tackled is the core issue and that is people's mindset. Without a change starting from there, we believe great campaigns would fizzle out due to lack of support. We plan to bring about this change organically and in a more encouraging manner.
We have all personally seen how hunger can adversely affect people. We want to ingrain in people about the conservation of food. This is especially challenging for people who have access to surplus food. Many a times wasting food seems innocuous but it has a dangerous whiplash effect. Through an innovative method we want to make conservation a habit. And with this small butterfly effect we hope to bring in a major change.