Meal Saver

Feeding more is just a touch away.

An app that helps reduce food wastage in households by keeping track of food stock & expiry, thus influencing consumer buying behavior.

Use Case

According to FAO, an average of 35% food in developed and developing countries is wasted at the consumer level. That’s 95 kilograms of food, perfectly fit for human consumption, being thrown away every year by an average European household- enough to feed 120 hungry people and a sub total of 4.2 billion individuals. This loss happens because consumers lose track of existing food stocks and expiry dates, eventually buying more food than they can devour. In today's fast paced world, consumers need constant reminders to control and monitor their food buying behavior in a convenient way- a simple solution which is currently unavailable. As a result, the world's scarce resources are being used up to produce food that end up in the bins.

Potential

Meal Saver reduces food wastage at the consumer level by introducing a convenient, tech based solution to global hunger and food distribution. In Bangladesh alone, a developing country, the app can influence the buying behaviors of 1.5 million households and bring food to the mouths of over 5 million hungry individuals. The impacts in developed countries will be much more significant. The App will: -Prevent wastage by proper utilization. -Reduce excessive purchase, leaving more food for others. Incorporating the engaging concept of gamification in the donation system encourages more consumers to join the revolution. Users also benefit from monetary savings and better health, while the world’s scarce resources are better utilized. Thus, Meal Saver helps people shop smart and waste less.

Business Case

The Meal Saver app aims to reduce food wastage at the consumer level by up to 70% which, for an average 4 member Bangladeshi household, adds up to $62 on monthly meal savings.The app is free to download and bears no expenses for its users. Revenue sources include: -Selling the purchase & behavior data of users (upon permission prior to download) to research firms and advertisers -Allowing businesses to promote their products to our users. The App will initially target 1.5 million upper middle and high income households in Bangladesh and is expected to provide a 16.72% return on investment in its first year. Expansion into developed countries, where consumer wastage is maximum, will further reinforce the app’s mission and goals and bring in more profits.

Objectives:

  1. Decrease consumer level food wastage by up to 70% & reduce excessive purchase of food items.
  2. Use smart buying to tackle hunger, while initiating a food expiry management system & a sharing culture to improve food redistribution.
  3. Consumers benefit from monetary savings & scarce resources are better utilized in producing food that end up in mouths rather than bins.

Team Meal Saver

Dhaka, Bangladesh

Our Team

Design Lab Experts: "Office hours" session / Published November 29, 2015 by Syed Ahmad Nafisul Abrar

Design Lab Experts: "Office hours" session

Throwback to the Design lab "office hours" meeting with Jared. It was a great opportunity for Team Meal saver to obtain expert advice and recommendations from a pro.

Last Week Tonight with John Oliver: Food Waste (HBO) / Published November 27, 2015 by Syed Sameem Shahriyar

Last Week Tonight with John Oliver: Food Waste (HBO)

https://www.youtube.com/watch?v=i8xwLWb0lLY

Renowned host and political commentator, John Oliver stresses the importance of reducing Household wastage. Sadly, very few enterprises focus on the consumer end of the vicious wastage cycle.

Consumer survey conducted in super markets / Published November 27, 2015 by Syed Ahmad Nafisul Abrar

Consumer survey conducted in super markets

To get to know our target consumers better, Team Meal Saver visited three most popular super markets in Dhaka, Bangladesh and conducted a survey. Here are the findings.

Way to Go: Meal Saver timeline / Published November 26, 2015 by Syed Ahmad Nafisul Abrar

Way to Go: Meal Saver timeline

Better late than never. The timeline of our team.

Who would say it's 2 in the morning? / Published November 26, 2015 by Mohammed Shahriar Sharif

Who would say it's 2 in the morning?

When you're motivated to do something, it doesn't matter what time it is. The only thing that counts is getting the job done.

Our Mission

A lot of us venture into the fields to come up with groundbreaking solutions to the ever growing food crisis. However, we tend to overlook one of the biggest sectors responsible for food wastage- the consumer level. In today’s fast paced world where value for time is at an all time high, our team aims to use modern technology in its most convenient form to tackle global hunger and food distribution. We strive to see our small initiative turn into a significant start-up so that we can have a meaningful impact in feeding 9 billion.

Our Background

We are a group of entrepreneurs from the University of Dhaka who want to make the reduction of household wastage a reality. As our app based start-up reaches the end of its development stage, TFF is a great platform to showcase it to the world.

Design Lab Experts: "Office hours" session / Published November 29, 2015 by Syed Ahmad Nafisul Abrar

Design Lab Experts: "Office hours" session

Throwback to the Design lab "office hours" meeting with Jared. It was a great opportunity for Team Meal saver to obtain expert advice and recommendations from a pro.

Last Week Tonight with John Oliver: Food Waste (HBO) / Published November 27, 2015 by Syed Sameem Shahriyar

Last Week Tonight with John Oliver: Food Waste (HBO)

https://www.youtube.com/watch?v=i8xwLWb0lLY

Renowned host and political commentator, John Oliver stresses the importance of reducing Household wastage. Sadly, very few enterprises focus on the consumer end of the vicious wastage cycle.

Consumer survey conducted in super markets / Published November 27, 2015 by Syed Ahmad Nafisul Abrar

Consumer survey conducted in super markets

To get to know our target consumers better, Team Meal Saver visited three most popular super markets in Dhaka, Bangladesh and conducted a survey. Here are the findings.

Way to Go: Meal Saver timeline / Published November 26, 2015 by Syed Ahmad Nafisul Abrar

Way to Go: Meal Saver timeline

Better late than never. The timeline of our team.

Who would say it's 2 in the morning? / Published November 26, 2015 by Mohammed Shahriar Sharif

Who would say it's 2 in the morning?

When you're motivated to do something, it doesn't matter what time it is. The only thing that counts is getting the job done.

Our Team

Our Mission

A lot of us venture into the fields to come up with groundbreaking solutions to the ever growing food crisis. However, we tend to overlook one of the ...Read More

Our Background

We are a group of entrepreneurs from the University of Dhaka who want to make the reduction of household wastage a reality. As our app based start-up reaches ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.