NicaGuards

Innovating to keep Nica students food secure

Our purpose is to protect our nation and contribute with an excellent way of changing our old habits of eating into a balanced healthy diet.

Use Case

We are presenting our own creation Guanadrink made from natural Guanabana and Orange juice, not preservatives added and locally grown and farmed. Without not side effects exquisite flavour and guaranteed to help you cool off our hot blistering days. With its high content of calcium, iron, magnesium , phosphorus sodium zinc vitamin C, niacin and vitamin B it is a juice that you will GuanaDrink "want to drink" because it provides you with most of the supplements needed to maintain an energetic and sharp attitude to face those heavy load study days. We want to highly recommend our product to our university campus UCA to have later known not only in Managua but nationally and later be able to achieve our goal of having it exported to the outside market. GuanaDrink "Wanna Drink".

Potential

We create a juice (guanadrink) using a highly nutritious raw material (soursop) with high availability to that currently in our country it’s not given any value added. Guanadrink is an alternative to solve the current food problems such as high-sugar, low nutritional value, additives harmful to health; especially in beverages. This juice provides many of the essential micronutrients, it is accessible and available to the university community, friends and family, and any other interested in consuming; so that their use contributes to the pursuit of food security.

Business Case

The university population recognizes that its supply is not adequate, added to the high rate of food insecurity that has Nicaragua, make Guanadrink attend to this need of the population. Guanadrink is aimed at people of all ages from middle to upper class without having diabetes and regular consumers of drinks. Guanadrink handles the processing of the raw materials that are Guanábana and Orange which are supplied by domestic producers, while the final product is distributed by external companies. Revenues derived from the sale of juice per lot or unit to the distribution companies. Our competitive advantage is innovation and high nutritional value of the product against the competition.

Objectives:

  1. Improve food security conditions, through the creation of a highly nutritious juice to give access and availability to a healthier diet.
  2. Promote soursop consumption to reduce micronutrient deficiencies in the university community and their families.
  3. Adding value to the Soursop (currently unused) through a sustainable business to contribute to the economic development of Nicaragua.

Team NicaGuards

Managua, Nicaragua

Our Team

Our Juice!! / Published January 10, 2016 by Lilliam Salazar

Our Juice!!

We want to provide our country with an alternative to imported bottled or canned juices which only damaged not only your health with so many preservatives but also your wallet by paying high prices for them.

We want to guaranteed our consumers that GuanDrink is the result of investigation and development with the only intention of giving an alternative to a better and economic living we want to come into your homes with a nutritional juice that you for sure GuanaDrink.

GuanaDrink "Want to Drink".

How to guarantee food security? / Published November 25, 2015 by Lilliam Salazar

How to guarantee food security?

We know the challenge that we face: World food production needs to double in the next 35 years, with 50% less use of land and natural resources. What potential solutions to this merit in-depth appraisal in 2015, along with attention from world leaders, farmers and other experts?

Global Foodies Problem / Published November 25, 2015 by Lilliam Salazar

Global Foodies Problem

‘What we need to do now is start working towards solutions. That requires that we set priorities.’
Berry Marttin, Rabobank Executive Board

Global Foodies / Published November 25, 2015 by Lilliam Salazar

Global Foodies

The food and economic crises of recent years are challenging
our efforts to achieve the Millennium Development
Goal of reducing the proportion of people who suffer from
hunger by half by 2015. This edition of The State of Food
Insecurity in the World focuses on food price volatility and
high food prices, which are likely to continue in the years
ahead. Indeed, the Group of Twenty (G20) Finance
Ministers and Central Bank Governors has become actively
engaged in finding cost-effective ways to reduce price
volatility and mitigate its effects when it does occur. By
using previously unavailable data sources and studies, this
report goes beyond the global-scale analyses to find out
what happened on the domestic markets where poor
people buy and sell their food in order to draw policyrelevant
lessons from the world food crisis of 2006–08.

High food prices worsen food insecurity in the
short term. The benefits go primarily to farmers with
access to sufficient land and other resources, while the
poorest of the poor buy more food than they produce.
In addition to harming the urban poor, high food
prices also hurt many of the rural poor, who are
typically net food buyers. The diversity of impacts
within countries also points to a need for improved
data and policy analysis.

A food-security strategy that relies on a combination
of increased productivity in agriculture,
greater policy predictability and general
openness to trade will be more effective than
other strategies. Restrictive trade policies can protect
domestic prices from world market volatility, but these
policies can also result in increased domestic price volatility as a result of domestic supply shocks,
especially if government policies are unpredictable and
erratic. Government policies that are more predictable
and that promote participation by the private sector in
trade will generally decrease price volatility.

The State of Food Insecurity in the World 2011 highlights the
differential impacts that the world food crisis of 2006-08 had on
different countries, with the poorest being most affected. While
some large countries were able to deal with the worst of the crisis,
people in many small import-dependent countries experienced
large price increases that, even when only temporary, can have
permanent effects on their future earnings capacity and ability to
escape poverty.

Nicaragua definitely will boost the growing of soursop / Published November 19, 2015 by Lilliam Salazar

Nicaragua definitely will boost the growing of soursop

http://www.lavozdelsandinismo.com/nicaragua/2013-11-11/nicaragua-potenciara-cultivo-de-la-guanabana/

Soursop is a fruit known for its high nutritional and medicinal values. The Nicaraguan authorities , are conducting a study that aims to develop the cultivation of soursop in the country (Nicaragua).

Our Mission

We are a group of entrepreneurs dedicated in the elaboration of a drink based of Soursop and Orange containing a burst of energy and providing the important micronutrients such as vitamins and minerals with the objective of contributing the necessary nutritional and beneficial source of food for the community of the university. With the objective of doing so through easy access and Availability of our product here at the university of Central America (Nicaragua).

Our Background

We are 3 industrial engineering Nicaraguan students. We acknowledge the urgent need of changing the nutritional habits in the world, that is the reason we have created this amazing drink made of Soursop and Orange. We have done with the only purpose of getting a much better quality of life and making conscientious to pass it on to our new generations . We are going to provide this drink to the 8 thousand people at our university campus. Now, we can guarantee you that our product has already been delighted in different fairs promoted by the vice-presidency of our country, Nicaragua and the UCA.

Our Juice!! / Published January 10, 2016 by Lilliam Salazar

Our Juice!!

We want to provide our country with an alternative to imported bottled or canned juices which only damaged not only your health with so many preservatives but also your wallet by paying high prices for them.

We want to guaranteed our consumers that GuanDrink is the result of investigation and development with the only intention of giving an alternative to a better and economic living we want to come into your homes with a nutritional juice that you for sure GuanaDrink.

GuanaDrink "Want to Drink".

How to guarantee food security? / Published November 25, 2015 by Lilliam Salazar

How to guarantee food security?

We know the challenge that we face: World food production needs to double in the next 35 years, with 50% less use of land and natural resources. What potential solutions to this merit in-depth appraisal in 2015, along with attention from world leaders, farmers and other experts?

Global Foodies Problem / Published November 25, 2015 by Lilliam Salazar

Global Foodies Problem

‘What we need to do now is start working towards solutions. That requires that we set priorities.’
Berry Marttin, Rabobank Executive Board

Global Foodies / Published November 25, 2015 by Lilliam Salazar

Global Foodies

The food and economic crises of recent years are challenging
our efforts to achieve the Millennium Development
Goal of reducing the proportion of people who suffer from
hunger by half by 2015. This edition of The State of Food
Insecurity in the World focuses on food price volatility and
high food prices, which are likely to continue in the years
ahead. Indeed, the Group of Twenty (G20) Finance
Ministers and Central Bank Governors has become actively
engaged in finding cost-effective ways to reduce price
volatility and mitigate its effects when it does occur. By
using previously unavailable data sources and studies, this
report goes beyond the global-scale analyses to find out
what happened on the domestic markets where poor
people buy and sell their food in order to draw policyrelevant
lessons from the world food crisis of 2006–08.

High food prices worsen food insecurity in the
short term. The benefits go primarily to farmers with
access to sufficient land and other resources, while the
poorest of the poor buy more food than they produce.
In addition to harming the urban poor, high food
prices also hurt many of the rural poor, who are
typically net food buyers. The diversity of impacts
within countries also points to a need for improved
data and policy analysis.

A food-security strategy that relies on a combination
of increased productivity in agriculture,
greater policy predictability and general
openness to trade will be more effective than
other strategies. Restrictive trade policies can protect
domestic prices from world market volatility, but these
policies can also result in increased domestic price volatility as a result of domestic supply shocks,
especially if government policies are unpredictable and
erratic. Government policies that are more predictable
and that promote participation by the private sector in
trade will generally decrease price volatility.

The State of Food Insecurity in the World 2011 highlights the
differential impacts that the world food crisis of 2006-08 had on
different countries, with the poorest being most affected. While
some large countries were able to deal with the worst of the crisis,
people in many small import-dependent countries experienced
large price increases that, even when only temporary, can have
permanent effects on their future earnings capacity and ability to
escape poverty.

Nicaragua definitely will boost the growing of soursop / Published November 19, 2015 by Lilliam Salazar

Nicaragua definitely will boost the growing of soursop

http://www.lavozdelsandinismo.com/nicaragua/2013-11-11/nicaragua-potenciara-cultivo-de-la-guanabana/

Soursop is a fruit known for its high nutritional and medicinal values. The Nicaraguan authorities , are conducting a study that aims to develop the cultivation of soursop in the country (Nicaragua).

Our Team

Our Mission

We are a group of entrepreneurs dedicated in the elaboration of a drink based of Soursop and Orange containing a burst of energy and providing the important micronutrients ...Read More

Our Background

We are 3 industrial engineering Nicaraguan students. We acknowledge the urgent need of changing the nutritional habits in the world, that is the reason we have created this ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.