MorBi+ (Moringa Biscuits Plus)

"The leaves that can save millions of lives"

Morbi+ reignites the vision to provide a sustainable solution in exiting both nutritional and poverty issue in Indonesia.

Use Case

Developing affordable and nutritious biscuit by utilizing abundant indigenous food based products, Moringa oleifera, to be processed with effective and efficient technology in order to tackle malnutrition problem which widely suffered by children under the age of five particularly in Indonesia.

Potential

Morbi+ sees the opportunity to help the community exiting both nutritional and poverty issue by establishing participatory community based business. Moringa plant as a main ingredients of MorBi+ known as a hedge plant that turns to keep a big secret and is easily cultivated in most of areas in Africa, South America, and Southeast Asia, from which vulnerable areas of malnutrition are located.

Business Case

Direct selling method will occur in suburb and urban areas in Indonesia due to effectiveness of direct interaction. MorBi+ also tries to market the products in Governmental Heath Clinic for Maternal and Children "Posyandu" which directly covers the target market by serving ready-to-eat-package which available in Posyandu program.

Objectives:

  1. Developing affordable and nutritious biscuit by utilizing abundant indigenous food based products in order to tackle malnutrition problem.
  2. Providing job opportunity for rural woman in pre-production, processing, and post-production processes.
  3. Enganging coorperation between Morbi+ enterprise, Governmental Health Clinic and SME in promoting and distributing the biscuit.

Team MorBi+

South Sulawesi, Indonesia

Our Team

#Live Testing / Published December 26, 2015 by Sujardin Syarifuddin

#Live Testing

https://www.youtube.com/watch?v=ZTSRFGgymNA

We're glad to show our Live Testing video participated by children living in Sambung Jawa area of Tanjung Rangas, Makassar, Indonesia. We also had an opportunity to interview a family to hear their voices about nutritious food provision for their family as well as information about MorBi+. Taken in two different areas of South Sulawesi, Makassar and Maros, this was such a great challenge and we couldn't be happier to contribute to the community of the world. It's MorBi+ time!

#WayToGo - Here our highlight plan to iterating our Social Business / Published December 3, 2015 by Musawwir Muchtar

#WayToGo - Here our highlight plan to iterating our Social Business

#GIFMasters / Published November 29, 2015 by Musawwir Muchtar

#GIFMasters

#GlobalFoodies - 3 Facts about Global Food Issue / Published November 26, 2015 by Musawwir Muchtar

#GlobalFoodies - 3 Facts about Global Food Issue

#OnTimeOnTarget - Design Statement! / Published November 26, 2015 by Musawwir Muchtar

#OnTimeOnTarget - Design Statement!

Need to...

1. To determine the 100 families-based poor under five children) WHO child growth standards (0-60 months): Weight-for-age (Z-scores).
2. Training and empowering rural-poor woman (located in South Sulawesi, Indonesia).
3. Cultivating grasshopper and planting Moringa oleifera trees and achieve agricultural practices.
4. Meeting at the District Health Office to discuss solutions to overcome malnutrition in children under five of age
5. Preparation of Budget Program for fortified Moringa biscuits
Production MorBi+ by rural-poor woman
6. Distribution to malnutrition vulnerable areas

In a world where...

There has been the least progress in the sub- Saharan region, where more than one in four people remain undernourished – the highest prevalence of any region in the world. Nevertheless, the prevalence of undernourishment in sub-Saharan Africa has declined from 33.2 percent in 1990– 92 to 23.2 percent in 2014–16, although the number of undernourished people has actually increased. Hunger continues to take its largest toll in Southern Asia, which includes the countries of India, Pakistan and Bangladesh. The estimate of 276 million chronically undernourished people in 2014–16 is only marginally lower than the number in 1990– 92. Eastern Asia (where China is by far the largest country) and South-eastern Asia (including Indonesia, Philippines, Mynamar, Vietnam and others) have reduced undernutriton substantially. Latin America has the most successful developing region record in increasing food security.

Our Mission

To realize its noble commitment, Morbi+ reignites the vision to provide a sustainable solution in exiting both nutritional and poverty issue in Maros, South Sulawesi by practicing community-based business through rural woman empowerenment which further impacting their income level in the long run. Our mission are developing affordable and nutritious biscuit by utilizing abundant indigenous food based products, Moringa oleifera, to be processed with effective and efficient technology in order to tackle malnutrition problem which widely suffered by children under the age of five particularly in Maros, South Sulawesi. Empowering rural woman through participatory partnership between Morbi+ enterprise and rural women of Maros by providing job opportunity in pre-production, processing, and post-production processes. Enganging coorperation between Morbi+ enterprise, “Posyandu” (Governmental Health Clinic for Maternal and Children), and small-medium enterprise in promoting and distributing the biscuit and spreading knowledge of nutrition through extention to encourage rural people to be more aware of nutritional content of the food purchased.

Our Background

Born and raised in one of the most populous and diverse countries with rich natural resources are what we have been always grateful for. Indonesia is blessed with fertile agricultural areas which serve its +250 million people a day. This situation, however, does not fully reflect our country’s food sufficiency as what also happens in most of developing countries. This not only leads to insufficiency of staple food consumed in daily basis, it also creates a chain of potential nutritional problems. Coming from two different universities outside our home country, we have experienced and heard a lot of stories both in European and Australian scale about food sustainability and impact it may give when it is not achieved. Our team members have involved in various international level of food-related events which strengthen our focus and convince us on how to see malnutrition not as a disease but as human failure from not being able to utilise as much food sources the nature provides as possible. Morbi+ sees the opportunity to help Maros community in South Sulawesi exiting both nutritional and poverty issue by establishing participatory community based business. Moringa oleifera, a plant from Brassicales order growing wild in Maros, South Sulawesi, is known to be highly nutritious as it contains wide ranges of macro and micronutrients proven by many scientists and researchers. The nutritious plant is still under-utilized. However, the leaves can be processed furthermore generating high protein and carbohydrate dry powder form that can be used as an ingredient to make high nutritious biscuits. The biscuits can fulfill the need of protein and carbohydrate as well as the micronutrients such as vitamin A, vitamin B, vitamin C, vitamin E, iron, and calcium for the children under the age of five. Participatory community based business includes local rural women as the key partner who later trained to domesticaly cultivate Moringa oleifera and processes it into its dry form. Morbi+ enterprise buys the supply of dry powder and other ingredients from local supplier. Local rural women are also employed to make the biscuit as the processed can easily be taught.

#Live Testing / Published December 26, 2015 by Sujardin Syarifuddin

#Live Testing

https://www.youtube.com/watch?v=ZTSRFGgymNA

We're glad to show our Live Testing video participated by children living in Sambung Jawa area of Tanjung Rangas, Makassar, Indonesia. We also had an opportunity to interview a family to hear their voices about nutritious food provision for their family as well as information about MorBi+. Taken in two different areas of South Sulawesi, Makassar and Maros, this was such a great challenge and we couldn't be happier to contribute to the community of the world. It's MorBi+ time!

#WayToGo - Here our highlight plan to iterating our Social Business / Published December 3, 2015 by Musawwir Muchtar

#WayToGo - Here our highlight plan to iterating our Social Business

#GIFMasters / Published November 29, 2015 by Musawwir Muchtar

#GIFMasters

#GlobalFoodies - 3 Facts about Global Food Issue / Published November 26, 2015 by Musawwir Muchtar

#GlobalFoodies - 3 Facts about Global Food Issue

#OnTimeOnTarget - Design Statement! / Published November 26, 2015 by Musawwir Muchtar

#OnTimeOnTarget - Design Statement!

Need to...

1. To determine the 100 families-based poor under five children) WHO child growth standards (0-60 months): Weight-for-age (Z-scores).
2. Training and empowering rural-poor woman (located in South Sulawesi, Indonesia).
3. Cultivating grasshopper and planting Moringa oleifera trees and achieve agricultural practices.
4. Meeting at the District Health Office to discuss solutions to overcome malnutrition in children under five of age
5. Preparation of Budget Program for fortified Moringa biscuits
Production MorBi+ by rural-poor woman
6. Distribution to malnutrition vulnerable areas

In a world where...

There has been the least progress in the sub- Saharan region, where more than one in four people remain undernourished – the highest prevalence of any region in the world. Nevertheless, the prevalence of undernourishment in sub-Saharan Africa has declined from 33.2 percent in 1990– 92 to 23.2 percent in 2014–16, although the number of undernourished people has actually increased. Hunger continues to take its largest toll in Southern Asia, which includes the countries of India, Pakistan and Bangladesh. The estimate of 276 million chronically undernourished people in 2014–16 is only marginally lower than the number in 1990– 92. Eastern Asia (where China is by far the largest country) and South-eastern Asia (including Indonesia, Philippines, Mynamar, Vietnam and others) have reduced undernutriton substantially. Latin America has the most successful developing region record in increasing food security.

Our Team

Our Mission

To realize its noble commitment, Morbi+ reignites the vision to provide a sustainable solution in exiting both nutritional and poverty issue in Maros, South Sulawesi by practicing community-based ...Read More

Our Background

Born and raised in one of the most populous and diverse countries with rich natural resources are what we have been always grateful for. Indonesia is blessed with ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.