Mudaala Online Ag Marketplace

Farm. Sell. Deliver.

Your vertically integrated online marketplace and delivery platform for ag produce.

Use Case

Nakiwala owns a 3 acre piece of land in Namulonge village, she is a plantain, coffee and maize grower. Nakiwala and her family work so hard to see that she gets better yields so that she can get some good money from their yields. But all their efforts and hard work reduces by 40% since they can’t get the right people to buy and sell to their ready produce. This is due to the gap between them the farmers and the buyers in terms of communication and also the distance. This in turn bring about wastage of their produce since a lot of it is not sold out in time therefore it rots, they through it and use some as manure. This does not make Nakiwala’s family better despite the fact that they work so hard!

Potential

Mudaala.com is an online e-commerce platform scripted in several local languages to connect farmers and consumers to buy and sell food. Nakiwala and other farmers like her can easily communicate in the language they understand better even with the buyers who don’t speak the same language as them. Mudaala.com is unique in that it not only provides a buying and selling platform, it also integrates payment and delivery system to close the transactions. This makes trade more easier therefore motivates the farmers to work more harder, more yields therefore enough supply of produce.

Business Case

How do we benefit; Mudaala.com levies a 2.5% transaction fee on merchants and the platform is free to use for buyers. Unlike other e-commerce platforms, Mudaala.com has integrated trade facilitation tools within the platforms to ease negotiation, financing, saving and delivery. The platform also provides an in-built micro-saving scheme for farmers to save small amounts money to purchase farm supplies and machines. Mudaala.com creates a new way for farmers and consumers of agricultural products to support each others’ dreams.

Objectives:

  1. Farm
  2. Sell
  3. Deliver

Team Mudala

Kampala, Uganda

Our Team

Our Mission

Mudaala.com is an online e-commerce platform scripted in several local languages connect farmers and consumers to buy and sell food.

Our Background

Our Team

Our Mission

Mudaala.com is an online e-commerce platform scripted in several local languages connect farmers and consumers to buy and sell food.Read More

Our Background

Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.