MediFoods Range

Healthy Eating. Redefined.

We're reinventing intravenous feeding, food-sensitive disease control & weight management eating with a range of delicious food substitutes.

Use Case

Pete, 7, was diagnosed with Type I diabetes & his diet became restricted to a small range of "healthy" foods. Before being diagnosed, Pete already had low appetite even for his favorite dishes. With his new doctor-approved meal plan, his appetite has plummeted, because most of the foods on the plan don't appeal to him. MediFoods designed a range of delicious food substitutes for people who must follow strict or medically-prescribed diets or meal plans. Our foods not only meet the high standards required for disease control & weight management, they still look, taste & are prepared a lot like regular foods. Now patients & healthy-eating enthusiasts can find it easy to stick with their prescribed meal plans, since we deliver the same taste & nutritional goodness that clients already love.

Potential

Many people, at different points in their lifetime, find themselves too sick, too old, too young or too heavy to eat regular food in order to return or stay in good health. Healthy eating has become synonymous with unpleasant foods, and patients are often asked by physicians to refrain from their favorite dishes in order to remain healthy. With our range of proprietary, pharmaceutical-grade foods and recipes, switching to medically prescribed meal plans, managing weight or just choosing to eat healthy has never been easier. We are also developing recipes that will make it possible to prepare our designer foods in ways similar to regular foods. Our products are available for both intravenous and oral feeding applications, inside and out of healthcare facilities for infants and adults.

Business Case

MediFoods invests a lot of time and resources in research and development, as well as gaining and maintaining pharmaceutical and food safety regulatory compliance. We will operate as a for-profit business, deriving our revenue from sales of our products, both on the shelves of department stores for products that do not need to be prescribed, and inside pharmacies and healthcare facilities that are manned by healthcare professionals.

Objectives:

  1. Design delicious pharmaceutical-grade foods for use in medically prescribed meal plans and diets.
  2. Conduct and support research and development into pharmaceutical grade food substitutes for medical and healthy eating applications.
  3. Promote healthy diets and lifestyles by disseminating relevant information to our clients.

Team MediFoods

Kampala, Uganda

Our Team

Our Mission

Our team at MediFoods is designing a range of healthy food substitutes and equivalents for use in intravenous feeding, food-sensitive disease control and weight management.

Our Background

Healthy eating is cool again.

Our Team

Our Mission

Our team at MediFoods is designing a range of healthy food substitutes and equivalents for use in intravenous feeding, food-sensitive disease control and weight management.Read More

Our Background

Healthy eating is cool again.Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.