We did a lot of our brain storming during shared meals, and while walking back and forth between campus and the local supermarket. Eventually, these trips became field research!
During our reflections on the challenge, we came to the conclusion that because of their immense bargaining power relative to the other players in the industry, supermarkets have the most capacity to improve the efficiency of our food distribution. Love them or hate them, supermarkets are here to stay - we want to make the best of them!
The pocket rangers - a complementary team with various background but one common objective: End food wastage!
Pocket Change - first concept (November 2015)
Here is the video of first concept we created. We produced this video to receive feedbacks from TFF staffs or TFF former participants. Then we improved our concept by simplifying the pocket change and focusing on the waste issue. You can play the game of finding the differences between this first draft and the final pitch ;)
Tristram Stuart on Waste
According to Tristram Stuart's landmark 2009 book "Waste" some farmers have been able to double their incomes by choosing to sell produce that they had been previously been throwing out... could supermarkets see similar results?
A well deserved apple
After a day of hard work, Ben couldn't even wait til we were out of the store to have a bite of a delicious apple!