SuperSoup

One Soup to rule them all

A highly nutritious soup made from leftover bones made available at highly affordable prices to combat malnutrition.

Use Case

One-fourth of Bangladeshis are not having any access to nutritious food. Stunting is present among an estimated 6-7 million children (41 percent) below 5 years of age (Bangladesh Demographic & Health Survey 2011). Mothers and girls are affected the most and the intergenerational cycle of malnutrition continues through them. On a global scale, around 2 billion people are affected by malnutrition. The major reasons for malnutrition are the lack of affordability and accessibility of nutritional food. 26 billion kg of chicken bones are wasted every year despite the fact that these bones contains rich nutrients that can make up significantly the need of nutrition by the malnourished people. Evidently, reducing food waste which in turn can eradicate malnutrition is viable with SuperSoup.

Potential

SuperSoup provides protein, carbohydrates, and essential minerals for growth and metabolism, Calcium and Iron, in adequate amount. Regular intake of SuperSoup can correct the malnutrition related diseases paving way for a healthy society. Bangladesh has chicken consumption per capita of 3.74kg/year with a forecasted increase to 8.42 by 2020. Assuming 82% weight loss in the drying and processing system for soup, some 5 million kilograms of soup powder can be produced meeting the nutritional need of 460,000 people for a year from out of nothing! Total bones wasted in the world is too huge a number to produce enough SuperSoup that can result in proliferation of the innovation in the future to other parts of Asia and Africa where malnutrition is epidemic.

Business Case

Malnourished people are limited by income to consume the right food and keep themselves healthy. Cost of major ingredient being available for free, SuperSoup is capable of providing necessary nutrient within their affordability. The primary target market constitutes of 7 million malnourished children (BOP), mostly located in rural areas. The distribution channel cooperation with NGOs and commercial companies (CSR) will ease the accessibility. Direct competition is few as all other soup brands in Bangladesh targets premier customers. Soup is perceived as healthy product; colourful packaging and association with ‘Super(man)’ will attract kids. Keeping in mind that kids find cheap junk foods (pickles, lozenge) tastier, Forhad is experimenting to make healthy Supersoup taste like junk food.

Objectives:

  1. Prevent food waste by using leftover bones as the major component of SuperSoup
  2. By providing a affordable nutrient source, eradicate the global epidemic of malnutrition
  3. Promote and encourage the consumption of more nutritious food in the rural areas

Team SuperSoup

Dhaka, Bangladesh

Our Team

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile! / Published January 10, 2016 by Mahfuza Mizan

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile!

The prevalence of malnutrition in Bangladesh is a matter of great concern. Around 7 million children, who are living below the poverty line, are significantly vulnerable to this problem as the foods they consume lack the proper nutrients and minerals which are vital for growth. Poor intake of foods rich in iron and folic acid and multiple infections have resulted in high rates of anemia among pregnant women and children less than two years. The core reason behind this problem is poverty.

This is where SuperSoup comes to help. To figure out whether our primary target group- the poverty stricken children like the taste of SuperSoup or not, we conducted a micro pilot testing. We distributed Super Soup among twenty children, and their reaction was priceless. They just loved the taste of it, and they opined they will love to have to this soup every day in their meals. Their motivation and preference about the soup increased when they were told that this soup contains high nutrients which will help their proper growth. Almost all of them asked for a second serving of soup. A cup of warm SuperSoup created such a beautiful smile on their faces, which proved how much they enjoyed every sip of it.

The Moment of Revelation & The First Attempt / Published January 10, 2016 by Kazi Akib Annaf

The Moment of Revelation & The First Attempt

When we first decided to compete in TFF challenge, we started to brainstorm and generate ideas. While eating chicken grill in a restaurant and thinking about how we can feed 9 billion people by 2050, a moment of revelation occurred when Istehad saw a large number of chicken bones been thrown away to the bins.
When he was 7 years old, his grandma saw him being wasteful with the bones and taught him to break bones with teeth. He says that was the best thing that ever happened to him! He madly fell in love with the bones and hardly, threw away any bone without having the marrow. But it all changed when he was 14, and was attending a wedding ceremony. His mom saw him eating bones there and scolded him for it, explaining to him that it was immodest to eat bones in public places.
He did research to see was whether there were any reason for such behavior that gave rise to the convention of not eating bones in public. His findings were quite shocking as he shared: 'bones are very rich in vitamins and minerals and in fact very nutritious for our health.'
As we were doing a lot of research to find solution to the food insecurity and the associated problems, we were aware of the fact that a significant number of people in our country are suffering from malnutrition, while we due to some odd convention throw away bones - complete waste of a food item so rich with nutrients. We decided to do something on that. As we requested to take the bones from our meal to home, the restaurant owner happily provided us with a box full of chicken bones. As soon as we reached home, we started looking for ideas to make use of the nutritional values of the bones. Then it all occurred to us that we can turn these bones into easily digestible form like soup and distribute it to the people suffering from malnutrition. Then we started our first attempt to soup from bones and it was a failure. It tasted disgusting. I asked mom for help and after listening to all our "adventures" she laughed, tasted it and found that we missed out on the seasoning. She then took care of the cooking and made the first perfect homemade version of SuperSoup.

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH / Published January 10, 2016 by Ahmed Istehad Shoumik

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH

1. According to Moshiur Rahman, President of World’s Poultry Science Association, Bangladesh branch, annual chicken consumption per capita is 3.74 kg, expected to rise to 8.42kg by 2020. (Anas, 2015)
Anas, A. Z. (2015, 2 25). Bangladesh Poultry Producers Aim to Create Major Export Sales. Retrieved from GlobalMeat: http://www.globalmeatnews.com/Industry-Markets/Bangladesh-poultry-producers-aim-to-create-major-export-sales
Annual mass of bones from chicken consumption 2014: 160000000*3.74 = 598400000 kg * 0.38 = 227,392,000 kg
Annual mass of bones from chicken consumption 2020: 160000000*8.42 =1347200000kg * .38=522,196,000kg

2. Assuming 82% weight loss due to dry for soup and processing system, some 5 million kilograms of soup powder can be produced meeting the nutritional need of 0.46 million people for a year! (5.6 million for a month).

Calculation detail:
A 40g pack of Knorr soup serves 4. So, 10g serves 1 people for once.
5 million kilograms of bones can serve: 5/0.01 = 500 million people for once. Considering it will be taken 3 times a day, it can feed 500/3 = 166.67 million people for a day, 166.7/30 =5.56 million people for a month and 5.56/12 = 460,000 people for a year.
The assumptions are very conservative as annual meat consumption per capita in Bangladesh according to WHO is 7.3 kg in 2014 (NewsNext BD, 2014) almost half the amount used for calculation. It is done to offset the challenges in bone collection, loss due to processing etc.
NewsNext BD. (2014, 9 9). Bangladesh meat protein consumption far below global standard. Retrieved from NewsNext BD: http://newsnextbd.com/bangladeshs-meat-protein-consumption-far-below-global-standard/

Homemade Recipe of SuperSoup / Published January 10, 2016 by Forhad Ahmad

Homemade Recipe of SuperSoup

After a lot of hardwork and experimentation over the last few weeks, last week I was able to come up with a recipe for the homemade version of the soup that will surely make you a fan of me. Hahahaha!
I'm very optimistic about the success of the SuperSoup in mass production and already in my dream, I'm designing the specification and operational process...I just cannot wait!
Guys, you surely need to try this! Since its the season in which olives are abundant in Bangladesh, I would recommend you to add some bits of olive before serving. It does enhance the taste quite a bit.

Bone Facts / Published January 9, 2016 by Ahmed Istehad Shoumik

Bone Facts

The bones from chicken alone amounts to 26 billion kg per year worldwide, the monetary value of which is around $52 billion. Bones are mostly leftovers in our everyday meals despite the fact they are rich in some minerals and nutrients vital for growth. Is there any way to make use of these large amount of bones and turn them into large amount of rich nutrients to improve the health of the undernourished people in the world?

Our Mission

Being Bangladeshis, the members of the team have seen first hand the vicious cycle of poverty that devoid people of proper nutrition. Lack of nourishment related diseases are prevalent in children, who age with the deficiency and happen to pass it on generations after generations with no reprieve in sight as the nutritious foods continue to be out of their affordability. The team has come up with one big solution with which they aspire to eradicate malnutrition epidemic, starting from their motherland to all corners of the world.

Our Background

Things look dark with the evil forces of hunger and malnutrition rampaging across the world. But as they say desperate times make heroes out of common folk and that is exactly where this story begins. Five friends unable to tolerate the rampant malnutrition crisis decided to take a stand and take the fight to malnutrition as Team SuperSoup. The cast includes Forhad, a technician by nature and a nutrition specialist by vocation. Currently doing his bachelors in Food Engineering he is a man with a knack for creating innovative new recipes and an expert at implementing them in the kitchen. The recipe behind SuperSoup is also his brainchild. Then there is Mafuza, the team mood maker and an overall social butterfly. Her skills don’t just end at charming people, as she is also a certified supply chain analyst and the one who drew up the blue prints for the bone collection. And then we have Akib the finance guy. With a knack and passion for managing money he is the man in control of the finances of Team Super Soup. Blessed with a natural orator's voice he has also earned some renown for his scintillating idea pitches. Then there is Shuvo, the marketing guru. His masterful insights in terms of product positioning have become the critical factor in formulating SuperSoup’s identity. He is also a maestro at making promotional videos and its sort. And finally we have Istehad, the group leader and its very heart. He is the inspiration that the other members of Super Soup look up to. It is his boundless energy and passion for making a change that drives the others. But he is not merely a motivator rather he is the group’s greatest innovator. With a nature that always thinks outside the box it is he who gave birth to the very concept of SuperSoup.

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile! / Published January 10, 2016 by Mahfuza Mizan

Micro Pilot Testing of SuperSoup- A Cup of Warm Smile!

The prevalence of malnutrition in Bangladesh is a matter of great concern. Around 7 million children, who are living below the poverty line, are significantly vulnerable to this problem as the foods they consume lack the proper nutrients and minerals which are vital for growth. Poor intake of foods rich in iron and folic acid and multiple infections have resulted in high rates of anemia among pregnant women and children less than two years. The core reason behind this problem is poverty.

This is where SuperSoup comes to help. To figure out whether our primary target group- the poverty stricken children like the taste of SuperSoup or not, we conducted a micro pilot testing. We distributed Super Soup among twenty children, and their reaction was priceless. They just loved the taste of it, and they opined they will love to have to this soup every day in their meals. Their motivation and preference about the soup increased when they were told that this soup contains high nutrients which will help their proper growth. Almost all of them asked for a second serving of soup. A cup of warm SuperSoup created such a beautiful smile on their faces, which proved how much they enjoyed every sip of it.

The Moment of Revelation & The First Attempt / Published January 10, 2016 by Kazi Akib Annaf

The Moment of Revelation & The First Attempt

When we first decided to compete in TFF challenge, we started to brainstorm and generate ideas. While eating chicken grill in a restaurant and thinking about how we can feed 9 billion people by 2050, a moment of revelation occurred when Istehad saw a large number of chicken bones been thrown away to the bins.
When he was 7 years old, his grandma saw him being wasteful with the bones and taught him to break bones with teeth. He says that was the best thing that ever happened to him! He madly fell in love with the bones and hardly, threw away any bone without having the marrow. But it all changed when he was 14, and was attending a wedding ceremony. His mom saw him eating bones there and scolded him for it, explaining to him that it was immodest to eat bones in public places.
He did research to see was whether there were any reason for such behavior that gave rise to the convention of not eating bones in public. His findings were quite shocking as he shared: 'bones are very rich in vitamins and minerals and in fact very nutritious for our health.'
As we were doing a lot of research to find solution to the food insecurity and the associated problems, we were aware of the fact that a significant number of people in our country are suffering from malnutrition, while we due to some odd convention throw away bones - complete waste of a food item so rich with nutrients. We decided to do something on that. As we requested to take the bones from our meal to home, the restaurant owner happily provided us with a box full of chicken bones. As soon as we reached home, we started looking for ideas to make use of the nutritional values of the bones. Then it all occurred to us that we can turn these bones into easily digestible form like soup and distribute it to the people suffering from malnutrition. Then we started our first attempt to soup from bones and it was a failure. It tasted disgusting. I asked mom for help and after listening to all our "adventures" she laughed, tasted it and found that we missed out on the seasoning. She then took care of the cooking and made the first perfect homemade version of SuperSoup.

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH / Published January 10, 2016 by Ahmed Istehad Shoumik

CALCULATION DETAILS BEHIND SOME FIGURES USED IN CONCEPT AND PITCH

1. According to Moshiur Rahman, President of World’s Poultry Science Association, Bangladesh branch, annual chicken consumption per capita is 3.74 kg, expected to rise to 8.42kg by 2020. (Anas, 2015)
Anas, A. Z. (2015, 2 25). Bangladesh Poultry Producers Aim to Create Major Export Sales. Retrieved from GlobalMeat: http://www.globalmeatnews.com/Industry-Markets/Bangladesh-poultry-producers-aim-to-create-major-export-sales
Annual mass of bones from chicken consumption 2014: 160000000*3.74 = 598400000 kg * 0.38 = 227,392,000 kg
Annual mass of bones from chicken consumption 2020: 160000000*8.42 =1347200000kg * .38=522,196,000kg

2. Assuming 82% weight loss due to dry for soup and processing system, some 5 million kilograms of soup powder can be produced meeting the nutritional need of 0.46 million people for a year! (5.6 million for a month).

Calculation detail:
A 40g pack of Knorr soup serves 4. So, 10g serves 1 people for once.
5 million kilograms of bones can serve: 5/0.01 = 500 million people for once. Considering it will be taken 3 times a day, it can feed 500/3 = 166.67 million people for a day, 166.7/30 =5.56 million people for a month and 5.56/12 = 460,000 people for a year.
The assumptions are very conservative as annual meat consumption per capita in Bangladesh according to WHO is 7.3 kg in 2014 (NewsNext BD, 2014) almost half the amount used for calculation. It is done to offset the challenges in bone collection, loss due to processing etc.
NewsNext BD. (2014, 9 9). Bangladesh meat protein consumption far below global standard. Retrieved from NewsNext BD: http://newsnextbd.com/bangladeshs-meat-protein-consumption-far-below-global-standard/

Homemade Recipe of SuperSoup / Published January 10, 2016 by Forhad Ahmad

Homemade Recipe of SuperSoup

After a lot of hardwork and experimentation over the last few weeks, last week I was able to come up with a recipe for the homemade version of the soup that will surely make you a fan of me. Hahahaha!
I'm very optimistic about the success of the SuperSoup in mass production and already in my dream, I'm designing the specification and operational process...I just cannot wait!
Guys, you surely need to try this! Since its the season in which olives are abundant in Bangladesh, I would recommend you to add some bits of olive before serving. It does enhance the taste quite a bit.

Bone Facts / Published January 9, 2016 by Ahmed Istehad Shoumik

Bone Facts

The bones from chicken alone amounts to 26 billion kg per year worldwide, the monetary value of which is around $52 billion. Bones are mostly leftovers in our everyday meals despite the fact they are rich in some minerals and nutrients vital for growth. Is there any way to make use of these large amount of bones and turn them into large amount of rich nutrients to improve the health of the undernourished people in the world?

Our Team

Our Mission

Being Bangladeshis, the members of the team have seen first hand the vicious cycle of poverty that devoid people of proper nutrition. Lack of nourishment related diseases are ...Read More

Our Background

Things look dark with the evil forces of hunger and malnutrition rampaging across the world. But as they say desperate times make heroes out of common folk and ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.