Sarea Cheese

The extraordinary cheese!

Sarea Cheese is extraordinary cheese that high nutrient from processed Sumbawa horse milk.

Use Case

This horse milk cheese is high nutritious product. The nutritional content does not exist in other similar products. So this is good for dietary consumption. This horse milk cheese can also be nature conservation campaign, because as one of way to conserve endemic Sumbawa horse that population has declined.

Potential

This horse milk cheese will develop Sumbawa pony industry that the population declined. And expect to be main source of regional development, because the horse is a main commodity of Sumbawa. supported by innovation product that never ever been before this product have big opportunity to be developed. And in the future is expected to be other product variations.

Business Case

Product marketing will executed in 3 phases. First phase, company will focus to advertising for branding position in society. In this phase company will using endorsement strategy and product will sale online and limited. Second phase, company will supplying to national retailer for compliance national distribution. Third phase, company will go to international market.

Objectives:

  1. Develop the industrialization of Sumbawa horse milk that will improve prosperity of the traditional horse breeder.
  2. With industrialization of horse milk, request of horse milk expect to increased, so do the number of horse population.
  3. To fulfill national needs of cheese with innovation high nutrient product to domestic or industry needs.

Team Samawa Inspiration

Sumbawa, Indonesia

Our Team

Design Statement / Published January 1, 2017 by Harits Fadhillah

Design Statement

“we are all for the universe!”
Represents that we will contribute not only to human, but for the environment, and to the World.

Expert Input / Published January 1, 2017 by Harits Fadhillah

Expert Input

"Cheese from horse milk is a new product that has a great opportunity to be developed."
- Kiki Yulianto, S.TP, M.P
(Adviser, lecturer, and faculty leader of Faculty of Agricultural Technology, University Technology of Sumbawa)

Way To Go / Published January 1, 2017 by Harits Fadhillah

Way To Go

Lina in action
in project building, we fail, fail, fail, fail, and fail again!
but we are don't give up. we keep going to make something new.
we believe there's a way, and we can make it!

GIF Masters / Published January 1, 2017 by Harits Fadhillah

GIF Masters

let's make a cheese!

Fan Club / Published January 1, 2017 by Harits Fadhillah

Fan Club

and we've got 100 likes! thank you for your support.
hopefully we will go to Amsterdam.

Our Mission

“Zero hunger. Zero malnutrition.” We will bring high nutrition product from farm to your table. Then we will help farmers in small village to live properly, and all at once to conserve the nature with saving endemic horse species.

Our Background

We are student college from University Technology of Sumbawa will developing with local resource based industrialization concept. This campus is still very young, established since 2013 and built in a small village at East Indonesia area that not much developed like other area in Indonesia. With all lack and limitedness we have strong determination to contribute building the world. Sumbawa Pony is a local species from Sumbawa Island Indonesia. This species is the unique than other. Has a content of many antimicrobial, it will make horse milk not easy to stale and not easy to agglomerate. Because that characteristics make horse milk rarely have processed product. Even though, horse milk has a very high nutrient content similar to human milk. therefore, latest technology, we will make a cheese from horse milk. Cheese is one of dairy product as food addition in making main course, cake, bread, pastry, or baverage. We will bring the nutritional benefits of horse milk for daily consumption. According to statistics, Sumbawa pony population declines every year. It caused Sumbawa horse milk less by value-added. Therefore, with giving innovation product from processing Sumbawa horse milk, industry and production of Sumbawa horse milk be expected passionate.

Design Statement / Published January 1, 2017 by Harits Fadhillah

Design Statement

“we are all for the universe!”
Represents that we will contribute not only to human, but for the environment, and to the World.

Expert Input / Published January 1, 2017 by Harits Fadhillah

Expert Input

"Cheese from horse milk is a new product that has a great opportunity to be developed."
- Kiki Yulianto, S.TP, M.P
(Adviser, lecturer, and faculty leader of Faculty of Agricultural Technology, University Technology of Sumbawa)

Way To Go / Published January 1, 2017 by Harits Fadhillah

Way To Go

Lina in action
in project building, we fail, fail, fail, fail, and fail again!
but we are don't give up. we keep going to make something new.
we believe there's a way, and we can make it!

GIF Masters / Published January 1, 2017 by Harits Fadhillah

GIF Masters

let's make a cheese!

Fan Club / Published January 1, 2017 by Harits Fadhillah

Fan Club

and we've got 100 likes! thank you for your support.
hopefully we will go to Amsterdam.

Our Team

Our Mission

“Zero hunger. Zero malnutrition.” We will bring high nutrition product from farm to your table. Then we will help farmers in small village to live properly, and all ...Read More

Our Background

We are student college from University Technology of Sumbawa will developing with local resource based industrialization concept. This campus is still very young, established since 2013 and built ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.