KYA Community's Pitch :D

Connecting a hungry world for Open Data empowerment.

A social network based on open data that connect local actors linked to food: producer, consumer and academy for a sustenable system.

Use Case

About 70% of the food that comes to our table is produced by family farmers. However, food is becoming less healthy and sustainable, especially due to the distance between the ends of the production/consumption process. Communication between the various groups involved in food production has been separated at the same pace as urban sprawl and technological development. Piracicaba offers an ideal case for analysis: for a city marked by urban sprawl, a broad agricultural infrastructure and at the same time a technological pole of innovation and agricultural research, consumers, producers and academics longs to transmit and receive information that improve their quality of life. The use of open data (especially in a collaborative way) has amply demonstrated a response to remedy this gap.

Potential

Our social network allows, together with other types agrobiodiversity data which enable us to deliver competitive solutions and customised services covering the needs of all stakeholders in the agricultural, food, environmental and biodiversity science spectrum. Above all, we want to encourage collaboration by allowing anyone to look for new and interesting standards in data on environmental indicators and local production, meeting consumer interests for a healthier diet. This users could be citizen scientists, academic groups, or even social entrepreneurs, thus encouraging start-ups to continually improve and innovate our food systems. Allied to this, this will be an important tool for the decision-making of the governments in the local management.

Business Case

The deal is a social network of open data collaborative nature, which is based on a digital infrastructure platform for data exchange between users and also network partners, as well as consulting service and personalization data with specific subject. The focus on service delivery is an interaction among network stakeholders such as academics, consumers, producers, governments, start-ups, private companies, NGOs, etc. The generation of income will be based on investments, digital advertising system, treatment service and data consulting generated by the network, although the main product is an information exchange itself.

Objectives:

  1. Achieve efficient interaction between local actors linked to food
  2. Achieve healthy and sustainable food with principles of local production in a broad way
  3. Empowering the community regarding local food standards, generating jobs and responsible forms of consumption

Team Kya Community

Piracicaba, Brazil

Our Team

  • Douglas Macedo U of Sao Paulo - College of Agriculture "Luiz de Queiroz", Brazil
  • Lucas Sene Oste U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • Diogo Costa U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • Bruna Rodrigues de Almeida U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • BRUNO TRIVELLATO School of Arts, Sciences and Humanities/U of Sao Paulo, Brazil

TED Talks Inspiration / Published January 29, 2017 by Bruna Rodrigues de Almeida

TED Talks Inspiration

https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from

An inspirational TED Talks about the potencial of connection whiche we encourage :)

"You have half of an idea, somebody else has the other half, and if you're in the right environment, they turn into something larger than the sum of their parts. So, in a sense, we often talk about the value of protecting intellectual property, you know, building barricades, having secretive R&D labs, patenting everything that we have, so that those ideas will remain valuable, and people will be incentivized to come up with more ideas, and the culture will be more innovative. But I think there's a case to be made that we should spend at least as much time, if not more, valuing the premise of connecting ideas and not just protecting them."

Open Network / Published January 28, 2017 by Bruna Rodrigues de Almeida

Open Network

Expert Input (4) / Published January 23, 2017 by Bruna Rodrigues de Almeida

Expert Input (4)

And we continue to receive expert advices and this is our first international orientation :) Thank you so much to Dr. Davy McCracken for responding our request for contact and for your precious advices.

Dr. Davy McCracken - Professor of Agricultural Ecology and Head of Hill & Mountain Research Centre at SRUC: Scotland's Rural College. Head of Hill & Mountain Research Centre within the Future Farming Systems Research Group, he also works at European level on impact of Common Agricultural Policy on farmland biodiversity. His main areas of expertise include: agricultural ecology, farmland biodiversity, agri-environment policies. As particular areas of expertise include: farming-wildlife interactions, european high nature value farming systems, impact of CAP reform on biodiversity. He obtained his PhD by the University of Glasgow (1990) in Agricultural Ecology, conducted at the West of Scotland Agricultural College

To contact him: https://uk.linkedin.com/in/davy-mccracken-98a46114/pt

We famous (3) / Published January 23, 2017 by Bruna Rodrigues de Almeida

We famous (3)

https://www.imprensaoficial.com.br

Our project only grows :)

The KYA team, along with the Food Forests​ team were reportage theme in edition of "Imprensa Oficial de São Paulo"​, a journal of national impact. Check it!

" [..] the intention is to make the exchange of sustainable agriculture data flowing so that industry-specific information flows among the various stakeholder groups. 'This idea arose from the interest of all of us that the network is a tool for establishing bridges between academia and producers, producers and consumers and consumers and small producers' [...] "

Way to Go! - Plan for Iterating Our Project / Published January 15, 2017 by Diogo Costa

Way to Go! - Plan for Iterating Our Project

Our steps to get there, locally present around the world.

Our Mission

Agriculture is the largest social network on the planet. However, many do not have access to sustainable and profitable productive information. How to connect a hungry world of change? We believe that communication is a key point in solving the problem of hunger. We advocate an efficient, useful and meaningful exchange of data to encourage local food consumption and an improvement in sustainable agricultural practices, encouraging the potential for empowerment of the world's largest technology: people.

Our Background

Our team is formed by five students with interdisciplinary and complementary training, focused on the environmental, agrarian, administrative and technological sciences. Bruna is a natural scientist who always encourages observing and defending the data to promote knowledge and benefit citizens. Bruno as our enthusiast of information systems, motivates us to bring affordable and practical technology. Diogo acts as the creative and motivational potential of the team, highlighting the person as the center of our activities. Douglas has extensive experience in rural extension and assists us in communicating with producers and the challenges of production. Lucas is our real entrepreneurial spirit, experienced in the processes of creation and ideation of business and data management. Taking Piracicaba, a city marked by urban expansion, with an expressive consumer market, great productive infrastructure and at the same time, being a technological pole of innovation and agricultural research, the team believes the proposed challenge as noble and stimulating for young university students hungry for action. Motivated by the central conception that the problem (and the solution) to the world's major challenges is COMMUNICATION, we work to facilitate exchanges, stimulate interaction and provide quality and accessible information. So, we are not inventing the wheel, but connecting parts so it can spin better. We and you are the KYA Community!

TED Talks Inspiration / Published January 29, 2017 by Bruna Rodrigues de Almeida

TED Talks Inspiration

https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from

An inspirational TED Talks about the potencial of connection whiche we encourage :)

"You have half of an idea, somebody else has the other half, and if you're in the right environment, they turn into something larger than the sum of their parts. So, in a sense, we often talk about the value of protecting intellectual property, you know, building barricades, having secretive R&D labs, patenting everything that we have, so that those ideas will remain valuable, and people will be incentivized to come up with more ideas, and the culture will be more innovative. But I think there's a case to be made that we should spend at least as much time, if not more, valuing the premise of connecting ideas and not just protecting them."

Open Network / Published January 28, 2017 by Bruna Rodrigues de Almeida

Open Network

Expert Input (4) / Published January 23, 2017 by Bruna Rodrigues de Almeida

Expert Input (4)

And we continue to receive expert advices and this is our first international orientation :) Thank you so much to Dr. Davy McCracken for responding our request for contact and for your precious advices.

Dr. Davy McCracken - Professor of Agricultural Ecology and Head of Hill & Mountain Research Centre at SRUC: Scotland's Rural College. Head of Hill & Mountain Research Centre within the Future Farming Systems Research Group, he also works at European level on impact of Common Agricultural Policy on farmland biodiversity. His main areas of expertise include: agricultural ecology, farmland biodiversity, agri-environment policies. As particular areas of expertise include: farming-wildlife interactions, european high nature value farming systems, impact of CAP reform on biodiversity. He obtained his PhD by the University of Glasgow (1990) in Agricultural Ecology, conducted at the West of Scotland Agricultural College

To contact him: https://uk.linkedin.com/in/davy-mccracken-98a46114/pt

We famous (3) / Published January 23, 2017 by Bruna Rodrigues de Almeida

We famous (3)

https://www.imprensaoficial.com.br

Our project only grows :)

The KYA team, along with the Food Forests​ team were reportage theme in edition of "Imprensa Oficial de São Paulo"​, a journal of national impact. Check it!

" [..] the intention is to make the exchange of sustainable agriculture data flowing so that industry-specific information flows among the various stakeholder groups. 'This idea arose from the interest of all of us that the network is a tool for establishing bridges between academia and producers, producers and consumers and consumers and small producers' [...] "

Way to Go! - Plan for Iterating Our Project / Published January 15, 2017 by Diogo Costa

Way to Go! - Plan for Iterating Our Project

Our steps to get there, locally present around the world.

Our Team

  • Douglas Macedo U of Sao Paulo - College of Agriculture "Luiz de Queiroz", Brazil
  • Lucas Sene Oste U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • Diogo Costa U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • Bruna Rodrigues de Almeida U of São Paulo - College of Agriculture Luiz de Queiroz, Brazil
  • BRUNO TRIVELLATO School of Arts, Sciences and Humanities/U of Sao Paulo, Brazil

Our Mission

Agriculture is the largest social network on the planet. However, many do not have access to sustainable and profitable productive information. How to connect a hungry world of ...Read More

Our Background

Our team is formed by five students with interdisciplinary and complementary training, focused on the environmental, agrarian, administrative and technological sciences. Bruna is a natural scientist who always ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.