Rotibule

Save the world, love yourself, eat Rotibule

Rotibule is nutritious loaf bread made from purple sweet potato flour, soy flour and soybean oil with a fresh taste and interesting colour

Use Case

Rotibule has abundant and easy manufacturing’s compotition and can be used as daily foods. Activities that are routine and hectic will certainly make us have to consume foods that contain energies and nutrients that are necessary for our body. So, it can help fulfill our nutritions without disrupting any activities. Rotibule is a form of thin sheet-shaped food that is easy to carry, can be served in any form and can be added with any kind of toppings. In a simple form, consumer can already obtained many nutritions such as carbohydrate, protein, calcium, minerals, vitamin, irons, and effectively low in cholesterol. Thus, it can be said that Rotibule is similar to rice, side dishes, vegetables and milk. In addition Rotibule can be a substitute and dependable menu for obesity and diabetes.

Potential

Besides tackles those challenges, Rotibule is easily produced and its raw material is also very abundant in almost every country. The method used to make bread the same as bread making procedure in general so it can easily be applied anywhere. Without the addition of toppings such as cheese, chocolate, or milk, Rotibule already have a complete nutrition such as carbohydrates, protein, vitamin E, and calcium. In the future, it is predicted that human activities will be increasingly hectic and it will be more difficult to mind the nutrition of the daily foods. Rotibule can be a daily food that have important nutrients such as minerals and vitamins which are similar to the nutrition of rice, side dish, and milk combined.

Business Case

Although the demand of the staple food like bread is predicted to rise, the production rate of wheat is predicted decrease because of the climate change. So, Rotibule can develop as a new food business since its raw material like purple sweet potato and soybean are so abundant almost in all countries in the world. The strategy of Rotibule marketing starts by selling it online through the website and social media, further marketing of Rotilbule will be done by opening new stores and also selling it in other market or small shops. On the production stage, we will cooperate with the bakers and purple sweet potatoes and soybeans farmer. The main consumers are Asia, Australia, South America and Afrika. They are workers, housewives, students, diabetics, asthmatics, and people who are on diet

Objectives:

  1. Develop healthy food for everyone. Rotibule is a loaf bread made of purple sweet potato and soy which is good for health.
  2. Become a producible staple food in a large scale. Rotibule is easy to make while sweet potatoes and soy can also be found nearly everywhere.
  3. Become a bread that can be instantly consumed. Not only healthy, Rotibule can be consumed anytime.

Team PlatinumIdea

Depok, Indonesia

Our Team

Way To Go / Published January 14, 2017 by Adistya Maulidya

Way To Go

marketing of Rotilbule will be done by opening new stores or open booth outdoor on beginning :)

#iteratingproject #waytogo #ourplan

Brain Food / Published January 6, 2017 by Rian Tri Laksono

Brain Food

How to be smart? how to get idea? wherever, we've to fight :)

Oke now we already to be a team-apple-eating!!!

#brainfood #team-apple-eating

Live Testing / Published January 5, 2017 by Adrian Ferrariski

Live Testing

https://www.youtube.com/watch?v=uoJVkmXpsdE

What is the taste of this bread? How you can describe it?? Lets know it and...... (describe by yourself) ;) #livetesting #testingourbread #live

Insight + Insight + Insight / Published January 5, 2017 by Adistya Maulidya

Insight + Insight + Insight

1.The world’s population is predicted to hit 9 billion by 2050, up from today’s total of nearly 6.8 billion, and with it food demand is predicted to increase substantially

2. The food price spike of 2008 was a warning of what is to come. Staple food prices rocketed – wheat up 130%; sorghum rose by 87% and rice 74% – and caused riots in 36 countries.

3. There are many factors that affect food production. The post-war ‘second agricultural revolution’ in developed countries, and the ‘green revolution’ in developing nations in the mid-1960s transformed agricultural practices and raised crop yields dramatically, but the effect is levelling off and will not meet projected demand

#insight #Insight+Insight+Insight :)

Etch-A-Sketch / Published January 5, 2017 by Fauziah HB

Etch-A-Sketch

Yey our logo!!! :)

#sketch #logosketch #etch-a-sketch #logo

Our Mission

Indonesia is a country that has the potential of abundant natural resources. Indonesia's natural wealth was due to the geographical location and the location of the Indonesian state-owned astronomical. Indonesia is located in 6ᵒ the northern latitudes up 11ᵒ south latitude and 95ᵒ eastern longitude up 141ᵒ east longitude. With that astronomical position caused Indonesia has a tropical climate. The tropical climate is what causes precipitation Indonesian state-owned high and evenly throughout the year. With flattening rainfall this that many plants species that can live in Indonesia because getting adequate water supply and also get sufficient sunlight for photosynthesis needs. Data shows, there has been a shift in the pattern of consumption of staple foods in Indonesia. In 2010, non-rice foods (sweet potato, maize, potato), in food consumption in Indonesia is almost non-existent. Sweet potato is a food alternative that is less cultivated. In fact, especially purple sweet potato, contains nutrients, fiber, and antioxidants are high. In other hand, soy beans, contain many nutrients, including a significant amount of dietary fiber and a very large amount of protein. Soy beans can also improve humans metabolism to help people for gaining wheat in a healthy way, protect heart health way, defend against cancer, decrease the risk of diabetes. It encourages us to cultivate them back through the production of one food that is widely consumed around the world. Therefore, we believe that our product can be the solution to feed 9 billion people by 2050.

Our Background

Taking same major at University of Indonesia, we undergraduate students of Chemistry Department believe that it is important to assure our staple foods are healthy and beneficial. Moreover, we agreed that in 2050, people will be busier than ever and will have very little time to think whether their foods are healthy or not. By taking TFF challenge, we hope that our belief and good intention will be the solution to feed 9 billion people by 2050. Studying in public college, we also realize that until this moment, we are being helped by the people of Indonesia to continue our education at University level. Holding onto that value, we think that this is the right moment for us to repay the people with our idea and our action. We want to produce a healthy and different loaf bread that can be instantly consumed by people in every country.

Way To Go / Published January 14, 2017 by Adistya Maulidya

Way To Go

marketing of Rotilbule will be done by opening new stores or open booth outdoor on beginning :)

#iteratingproject #waytogo #ourplan

Brain Food / Published January 6, 2017 by Rian Tri Laksono

Brain Food

How to be smart? how to get idea? wherever, we've to fight :)

Oke now we already to be a team-apple-eating!!!

#brainfood #team-apple-eating

Live Testing / Published January 5, 2017 by Adrian Ferrariski

Live Testing

https://www.youtube.com/watch?v=uoJVkmXpsdE

What is the taste of this bread? How you can describe it?? Lets know it and...... (describe by yourself) ;) #livetesting #testingourbread #live

Insight + Insight + Insight / Published January 5, 2017 by Adistya Maulidya

Insight + Insight + Insight

1.The world’s population is predicted to hit 9 billion by 2050, up from today’s total of nearly 6.8 billion, and with it food demand is predicted to increase substantially

2. The food price spike of 2008 was a warning of what is to come. Staple food prices rocketed – wheat up 130%; sorghum rose by 87% and rice 74% – and caused riots in 36 countries.

3. There are many factors that affect food production. The post-war ‘second agricultural revolution’ in developed countries, and the ‘green revolution’ in developing nations in the mid-1960s transformed agricultural practices and raised crop yields dramatically, but the effect is levelling off and will not meet projected demand

#insight #Insight+Insight+Insight :)

Etch-A-Sketch / Published January 5, 2017 by Fauziah HB

Etch-A-Sketch

Yey our logo!!! :)

#sketch #logosketch #etch-a-sketch #logo

Our Team

Our Mission

Indonesia is a country that has the potential of abundant natural resources. Indonesia's natural wealth was due to the geographical location and the location of the Indonesian state-owned ...Read More

Our Background

Taking same major at University of Indonesia, we undergraduate students of Chemistry Department believe that it is important to assure our staple foods are healthy and beneficial. Moreover, ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.