Lyl Breakfast Nova School of Business and Economics, Portugal
When googled the term “skip breakfast”, millions of results can be found, accompanied with information about how eating breakfast is crucial to maintaining a healthy lifestyle. Our product strives to provide consumers a convenient and healthy option to start their day, where 1 dollar for every box sold is then donated our Breakfast Club Fund. Here is where our social side is expanded. LYL aims at changing the concept of breakfast(less) morning for everyone, to a delicious healthy meal that everyone can enjoy no matter where they may be.
We are three internationally minded ladies who have worked and volunteered in a diverse range of areas and are looking for a way to help those around us live healthier and better lives. Coming from Canada, Portugal and Germany, we decided to apply for this challenge with our LYL breakfast boxes as our product itself strive at changing the way people start their day, but we also wanted to provide a more sustainable option in that we want to create a breakfast club fund that helps those in need also receive support to start their days on the right foot. We are huge advocate of living healthy, living right, and living to the fullest. We want to provide those around us the ability to gain the vitamins and nutrients they need in the most safe and convenient way. We are working with a team of advisors to build our brand and build our social side and would like to expand our reach and our presence to better reach our market potential. We truly believe in our breakfast box and our breakfast club concept, which all started with the idea to help support the breakfast clubs at many elementary schools throughout the world for kids that can not afford breakfast or who's parents do not have time to make them. With breakfast being the most important meal of the day, we need to help educate society not to skip it and give them a means to making mornings a breakfast filled one!