Catalyst

All changes just need a Catalyst.

Just-in-time service facilitation between micro-communities with innate food sources based on sustainability and organic rooftop farming.

Use Case

Pooja, Lalita and Maya are three women from the lower, middle and upper class families of Delhi, the capital of India. All three of them are distressed by their current food scenario. The rising prices of basic vegetables for Pooja, the struggle of procuring these vegetables on a daily basis every evening after her job for Lalita and the declining health of her family members for Maya seemed unsolvable problems. The three of them then decided to install the catalyst app. They were instantly grouped in community of 5’s. There were extraordinary results with Pooja getting 500% return on investment, Lalita getting the vegetables Just in Time and Maya receiving completely organic vegetables.They are the change, all we did was to act as a CATALYST!

Potential

The beauty of our concept is that it renders the availability of land as surplus to the idea of food production. The idea that your day to day food can come from your very own rooftops will revolutionize the farming scene in most developing and under developed countries. Clubbing 5 houses in a community not just makes sure that one family is not left to bear the brunt of food production alone but also adds a lot of diversity and a lot of quality to our everyday food. Since the nature of food production is completely organic we eliminate the risk of pesticides and lead to a richer life. The initial installation cost is 300$ but with the surplus food constituting a sub standard market the consumer is bound to recover this sum in a little over an year's time with a 500% return on investment.

Business Case

We, at Catalyst, understand that there are certain essential fixed food requirements and other variable food requirements. Through the establishment of the market, we have taken into account these variable food requirements. Using expiry date as a pricing metric helps in effectively using food resources and minimising the losses due to expiry of food products. We provide multiple incentives to our customers to download our app and use our model. Firstly, the customer saves on the cost he has to pay to the middleman and additional charges related to transportation and storage. Furthermore, the model helps in providing a healthy and organic source of food. Lastly, the app allows the customer to keep a track on his diet plan by assessing the calorific value of different food items.

Objectives:

  1. Implementing the organic farming techniques and decreasing the ecological footprint.
  2. Helping the poor by providing them these vegetables at a cheaper price.
  3. Develop, Innovate and deliver smarter communities with the help of web and mobile applications.

Team Catalyst

New Delhi, India

Our Team

App Design For Android And iOS / Published January 15, 2017 by Shubhankar Sinha

App Design For Android And iOS

Catalyst: Return On Investment Model / Published January 15, 2017 by Shubhankar Sinha

Catalyst: Return On Investment Model

Find out how our consumers are in fact cutting their losses and gaining a return of 500% on their investments annually time after a one-time installation, over a long haul of about a decade.

Collaborator 2: Agrovision Biotech Consultants / Published January 15, 2017 by Shubhankar Sinha

Collaborator 2: Agrovision Biotech Consultants

Also based out of Jaipur, are our second collaborators, Agro Vision Biotech Consultants.

Collaborator 1: The Living Greens / Published January 15, 2017 by Shubhankar Sinha

Collaborator 1: The Living Greens

Presenting our first collaborators, Jaipur based rooftop farming organisation, The Living Greens.

Calorie Based Consumption / Published January 15, 2017 by Shubhankar Sinha

Calorie Based Consumption

Out of the total produce generated by the five households, we will segregate the food based on the calorific intake needed by each family on an average basis. The deciding factors for the same will be family size, per person weight, nutrient requirement, etc.

Our Mission

Our mission is to facilitate collaboration among a community of 5 families and make each family grow a certain type of vegetable, either on their window or on their roof. The vegetables are chosen keeping in mind minimum space and attention requirement. Each family grows their single vegetable for 5 families and then those 5 families distribute these equally among themselves resulting in each family receiving 5 different food products by working to produce just 1. These activities shall be performed under our team's supervision and we shall have a complete check of the production and distribution activities. The extra produce shall be sold in the market of substandard products, benefiting both the poor and the seller family by providing the food to the poor at a cheaper rate and an added income for the family respectively. With this service we shall combine the community into a world of self motivating success stories.

Our Background

In addition to the fact that we are all students of NSIT, New Delhi, the 5 of us share this common knack of being problem solvers. Aman and Shubhankar are both very ideas oriented people who just could not hold back themselves from having a go at the feeding 9 billion conundrum. This is also reflected from the fact that this is their 2nd TFF initiative. Tanish and Agrima, as active members of the Finance and Economics Society brought a lot of business acumen to the table and were therefore heavily involved in making ours a very feasible solution. Nakul is a workhorse who just would not rest until he has accomplished the task at hand and he, along with Agrima was instrumental in making sure we never ran out of content rich posters. Nakul, Aman, Agrima are majoring in Information Technology while Shubhankar and Tanish are majoring in Electronics and Communications. These individuls have spent countless nights working together to bring forth this unique solution, a culmination of their views, in order to take on this enormous task of feeding a potential 9 billion population.

App Design For Android And iOS / Published January 15, 2017 by Shubhankar Sinha

App Design For Android And iOS

Catalyst: Return On Investment Model / Published January 15, 2017 by Shubhankar Sinha

Catalyst: Return On Investment Model

Find out how our consumers are in fact cutting their losses and gaining a return of 500% on their investments annually time after a one-time installation, over a long haul of about a decade.

Collaborator 2: Agrovision Biotech Consultants / Published January 15, 2017 by Shubhankar Sinha

Collaborator 2: Agrovision Biotech Consultants

Also based out of Jaipur, are our second collaborators, Agro Vision Biotech Consultants.

Collaborator 1: The Living Greens / Published January 15, 2017 by Shubhankar Sinha

Collaborator 1: The Living Greens

Presenting our first collaborators, Jaipur based rooftop farming organisation, The Living Greens.

Calorie Based Consumption / Published January 15, 2017 by Shubhankar Sinha

Calorie Based Consumption

Out of the total produce generated by the five households, we will segregate the food based on the calorific intake needed by each family on an average basis. The deciding factors for the same will be family size, per person weight, nutrient requirement, etc.

Our Team

Our Mission

Our mission is to facilitate collaboration among a community of 5 families and make each family grow a certain type of vegetable, either on their window or on ...Read More

Our Background

In addition to the fact that we are all students of NSIT, New Delhi, the 5 of us share this common knack of being problem solvers. Aman and ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.