Kyra

Small Bites, Big Returns !

Solar powered dryer to reduce wastage of crops, increase farmer revenues by up to 284% through promotion and sale of alternate food options.

Use Case

India is the 2nd largest producer of fruits and vegetables yet 40% of is wasted. Kyra has developed a solar dryer with temperature control that can be tweaked for different crops. Farmers can dry a portion of their produce, reducing wastage and generating new revenue streams in off-season. By enabling small farmers to share equipment and providing technical expertise we aim to generate more employment. We will partner with NGOs working in the agriculture space to augment our reach. Farmers will also get the advantage of a dedicated sales channel under the label Kyra to sell their dried products. Retail consumers will have easy access to high-quality dried produce. Restaurants, FMCGs and pharmaceuticals will also benefit from steady prices, higher shelf-life of dried products.

Potential

Almost 40% of food produced in India, worth $8.3 billion is wasted. This needs to be reduced to feed the ever growing population of our country which is expected to cross 1.7 billion by 2050. Kyra will help reduce this wastage by drying a portion of the fruits and vegetables produced so that they will have longer shelf life, increased nutrient density and will eventually supplement fresh produce. Crops will be dried by tapping into the vast 80 million kWh of solar energy that India receives. Through this initiative we have the opportunity to impact and improve the lives of the agricultural workforce comprising of 120 million farmers and 140 million labourers while reducing the ecological footprint of food wastage. We also aim to make dried products mainstream so we can feed more people.

Business Case

Kyra is a non-profit entity that has two main businesses. We will sell solar dryers directly to big farmers and on a sharing basis to groups of small farmers through NGOs and farmer cooperatives. The dried products will be collected and marketed under a single brand to streamline sales. Revenues generated from selling the dried products will provide additional income to farmers and support our operational costs. Our product is a solar powered dryer that will help farmers reduce post-harvest crop waste and increase their revenues by up to 284%. Farmers can start with a one-time investment of $120 and minimal maintenance and running cost thereafter. In the short term we plan to target the high-income bracket and exports, moving on to supplement mainstream food options in the long term.

Objectives:

  1. Reducing food wastage and its ecological impact on the environment by promoting self sustainable food preservation techniques.
  2. Empowering women and farmers by creating new revenue streams and generating additional livelihood opportunities for the community.
  3. Providing an alternate food option by promoting sun dried fruit and vegetable products having longer shelf life and high nutrient density.

Team Kyra

Mumbai, India

Our Team

Iteration Plan <Way To Go> / Published January 15, 2017 by Pranav Jain

Iteration Plan <Way To Go>

Why Kyra is Important <A Look Into The Future> / Published January 15, 2017 by Pranav Jain

Why Kyra is Important <A Look Into The Future>

The total world population is expected to grow to 9 billion by 2050, that is one third more mouths to feed by 2050. According to these projections the food produced globally will have to increase by 70 percent.

Food products can be classified into two types, products that are more responsive to higher incomes (such as livestock and dairy products) and the ones that react to lower disposable incomes (grains, fruits and vegetables). The production of livestock and dairy production can be increased by starting more production facilities or introducing artificial substitutes. On the other hand, increasing production of grains, fruits and vegetables by nearly 70 percent can be challenging as the arable land is expected to increase by only 190 million hectares (or less than 8 percent) some of this will also be offset by a decrease of about 50 million hectares in the developed countries.

To combat this more efficient cultivation methods need to be introduced or the losses sustained in the distribution need to be reduced, as the losses currently stand at a whopping 40-50 percent of the total food produced.

Developing economies need to cut down on losses in the supply chain or look at importing 300 million tonnes of grain by 2050, a threefold increase from 2009. This would then account for around 14 percent of the total consumption up from 9.2 percent currently The direct method to cut down on these losses is to increase the investment in warehousing and cold storage facilities. The alternate is to promote food products with significantly lower storage requirements, an example of this is dried fruits and vegetables. Dried fruits and vegetables have a much higher shelf life of up to 11 months and also do not require a cost intensive cold storage set up.

References :
1.http://www.fao.org/fileadmin/templates/wsfs/docs/Issues_papers/HLEF2050_Global_Agriculture.pdf
2.http://www.fao.org/docrep/016/ap106e/ap106e.pdf

<Supply Chain Overview> / Published January 15, 2017 by Pranav Jain

<Supply Chain Overview>

Kyra has performed a comprehensive study of the end to end supply chain to understand the challenges we will encounter at every step.

We've identified five main stakeholders within the supply chain:

1. Fabricator (Manufacturers)
2. NGO (Distribution)
3. Farmers (Customers)
4. Transportation, Collection and Distribution
5. Retail Customers

In an effort to understand each part properly, we interviewed people having expertise in each of them.

Financing Options / Published January 15, 2017 by Pranav Jain

Financing Options

Kyra aims to make solar dryers accessible to all farmers and to see this become a reality we are proposing multiple financial options for the farmers. Farmers in rural India don’t have enough capital to self finance the solar dryers we aim to sell to them. The 8 kg model of the solar dryers will be sold a cost of INR 7985 ~ $120 (more details about the financials of the product will be shown in the upcoming blog posts).

The first and the most attractive option is a revenue sharing model under which Kyra proposes to have an EMI option for the payment of solar dryers. The farmers would have to pay INR 360 per month for 2 years under this scheme. Kyra will sustain an initial loss on this but will take a cut of the revenue generated by selling dried produce to cover the operational costs (transport/distribution + marketing + administration) and pass the rest to the farmers. The percentage of the cut will never be higher than the operational costs sustained, but at low volumes Kyra would ensure that enough revenue passes down to the farmers to cover their costs.

The second option is to form cooperative society of farmers with small land parcels who don’t have enough resources on their own. These cooperative societies can then pool their resources to buy solar dryers by either paying upfront or using the first option. Another option is to put them in touch with Microfinance Institutions (MFIs).

We are helped in our cause to the make these solar dryers affordable to the farmers by the grants and subsidies offered by the Government of India. Grants that we have identified to benefit the farmers are:
25% to 35% subsidy from KVIB (Khadi and Village Industries Board) on the total project cost.
Subsidy available from NABARD (National Bank for Agriculture and Rural Development) under post harvesting scheme.
50 % subsidy under the NADP (National Agricultural Development Programme). The minimum area required for setting up the solar drier is 400 sq ft.

Standard Operating Conditions / Published January 15, 2017 by Pranav Jain

Standard Operating Conditions

Standard operating conditions for different fruits and vegetables.

Reference : A. Sharma, C. Chen and N. V. Lan, “Solar-energy drying systems: A review,” Renewable and Sustainable Energy Reviews, vol. 13, no. 6-7, p. 1185–1210, 2009

Our Mission

Our mission as a team comprising of people possessing different strengths is to synergize and come up with a sustainable solution that will help feed 9 billion people by 2050. While the means of production have improved and productivity numbers are well beyond what is required, food wastage continues to be a big problem in India that needs urgent attention to feed the ever growing population and mitigate rising pressure on natural resources. By tackling the issue of food wastage, we envision a society where food security moves on from being an idea on paper to a reality.

Our Background

Our team comprises of people hailing from different corners of the country, each bringing a unique set of skills and fresh perspectives to the table. Kavya, from Mumbai, and Rahul, from Nasik, are business enthusiasts and can come up with innovative business implementation ideas. Pranav, from Jaipur, is a tech-savvy guy who uses technology to solve problems. Siddhi, from Nanded, is an aspiring energy specialist who believes in building energy-efficient solutions. Tathagata, from Kolkata, is the creative force within the team and an embodiment of design thinking.

Iteration Plan <Way To Go> / Published January 15, 2017 by Pranav Jain

Iteration Plan <Way To Go>

Why Kyra is Important <A Look Into The Future> / Published January 15, 2017 by Pranav Jain

Why Kyra is Important <A Look Into The Future>

The total world population is expected to grow to 9 billion by 2050, that is one third more mouths to feed by 2050. According to these projections the food produced globally will have to increase by 70 percent.

Food products can be classified into two types, products that are more responsive to higher incomes (such as livestock and dairy products) and the ones that react to lower disposable incomes (grains, fruits and vegetables). The production of livestock and dairy production can be increased by starting more production facilities or introducing artificial substitutes. On the other hand, increasing production of grains, fruits and vegetables by nearly 70 percent can be challenging as the arable land is expected to increase by only 190 million hectares (or less than 8 percent) some of this will also be offset by a decrease of about 50 million hectares in the developed countries.

To combat this more efficient cultivation methods need to be introduced or the losses sustained in the distribution need to be reduced, as the losses currently stand at a whopping 40-50 percent of the total food produced.

Developing economies need to cut down on losses in the supply chain or look at importing 300 million tonnes of grain by 2050, a threefold increase from 2009. This would then account for around 14 percent of the total consumption up from 9.2 percent currently The direct method to cut down on these losses is to increase the investment in warehousing and cold storage facilities. The alternate is to promote food products with significantly lower storage requirements, an example of this is dried fruits and vegetables. Dried fruits and vegetables have a much higher shelf life of up to 11 months and also do not require a cost intensive cold storage set up.

References :
1.http://www.fao.org/fileadmin/templates/wsfs/docs/Issues_papers/HLEF2050_Global_Agriculture.pdf
2.http://www.fao.org/docrep/016/ap106e/ap106e.pdf

<Supply Chain Overview> / Published January 15, 2017 by Pranav Jain

<Supply Chain Overview>

Kyra has performed a comprehensive study of the end to end supply chain to understand the challenges we will encounter at every step.

We've identified five main stakeholders within the supply chain:

1. Fabricator (Manufacturers)
2. NGO (Distribution)
3. Farmers (Customers)
4. Transportation, Collection and Distribution
5. Retail Customers

In an effort to understand each part properly, we interviewed people having expertise in each of them.

Financing Options / Published January 15, 2017 by Pranav Jain

Financing Options

Kyra aims to make solar dryers accessible to all farmers and to see this become a reality we are proposing multiple financial options for the farmers. Farmers in rural India don’t have enough capital to self finance the solar dryers we aim to sell to them. The 8 kg model of the solar dryers will be sold a cost of INR 7985 ~ $120 (more details about the financials of the product will be shown in the upcoming blog posts).

The first and the most attractive option is a revenue sharing model under which Kyra proposes to have an EMI option for the payment of solar dryers. The farmers would have to pay INR 360 per month for 2 years under this scheme. Kyra will sustain an initial loss on this but will take a cut of the revenue generated by selling dried produce to cover the operational costs (transport/distribution + marketing + administration) and pass the rest to the farmers. The percentage of the cut will never be higher than the operational costs sustained, but at low volumes Kyra would ensure that enough revenue passes down to the farmers to cover their costs.

The second option is to form cooperative society of farmers with small land parcels who don’t have enough resources on their own. These cooperative societies can then pool their resources to buy solar dryers by either paying upfront or using the first option. Another option is to put them in touch with Microfinance Institutions (MFIs).

We are helped in our cause to the make these solar dryers affordable to the farmers by the grants and subsidies offered by the Government of India. Grants that we have identified to benefit the farmers are:
25% to 35% subsidy from KVIB (Khadi and Village Industries Board) on the total project cost.
Subsidy available from NABARD (National Bank for Agriculture and Rural Development) under post harvesting scheme.
50 % subsidy under the NADP (National Agricultural Development Programme). The minimum area required for setting up the solar drier is 400 sq ft.

Standard Operating Conditions / Published January 15, 2017 by Pranav Jain

Standard Operating Conditions

Standard operating conditions for different fruits and vegetables.

Reference : A. Sharma, C. Chen and N. V. Lan, “Solar-energy drying systems: A review,” Renewable and Sustainable Energy Reviews, vol. 13, no. 6-7, p. 1185–1210, 2009

Our Team

Our Mission

Our mission as a team comprising of people possessing different strengths is to synergize and come up with a sustainable solution that will help feed 9 billion people ...Read More

Our Background

Our team comprises of people hailing from different corners of the country, each bringing a unique set of skills and fresh perspectives to the table. Kavya, from Mumbai, ...Read More

The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.