Poshan is a profit based agri-solution organization specializing in preparation of non-chemical based products for enhancing soil productivity by providing amendments to farmers, helping nutrient enrichment of soil. It provides application support to the farmers and field trials of new products as well. Initially Poshan provided its services in Dehradun and near by areas, as it observes this area as a potential market for organic manures and products.
Poshan provide ways of soil amendment to the farmers. This plan is of a liquid extract of compost, named compost-tea that contains nutrients and microorganisms beneficial for plant growth and soil health. Poshan will not only be dealing with the sale of compost-tea but will also provide application to the farms along with consultation to the farmers. Uttarakhand is a potential market for organic manures because of the recent declaration of the organic blocks by the state government also the average horticulture productivity of the state is quite lower than the national average. Hence, we plan to setup our operations in Dehradun, Uttarakhand. We are targeting medium size horticulture farmers who hold the farm size from 4 to 10 hectares, as the compost-tea gives quick results with vegetables crops also our operational capacity will be suffice for the given size of holdings. As of now, in the first year we are planning to target 100 farmers in the outskirt villages of Dehradun area and we will initiate our operations by generating trials by applying the compost-tea to selected number of farmers free of cost. Because of operation constraints at the outset we will focus within a distance of 30km. The main advantage of using compost-tea instead of compost is that cost would be reduced by one-tenth for the farmer.