Oleo is edible oil extracted from genetically-modified algae harvested in large-scale modular floating farms deployed off-shore into oceans.
Riddhi Jain IIT Bombay, India
Rohit Roshan Gogoi IIT Bombay, India
Abhinav Garg Indian Inst of Tech Bombay, India
Aparna Prasad IIT Bombay, India
Ishan Rakshit IIT Bombay, India
Roadmap for the Future! <Way To Go 2>
Our roadmap from the birth of Oleo to creating a global system of algae oil sustainability.
Team Oleo: User Testing/Validation <Live Testing 2>
Keeping the safety of the consumers in mind, the only concrete way of knowing how will people react to a new algae oil product in the market was to see their reactions when they actually get to taste it. The key idea was to gauge their acceptability towards a foreign kind of an oil that claimed to provide health benefits over so many others.
Team Oleo: User Testing/Validation - Interview <Live Testing>
Team Oleo talks to Gulmohar Restaurant and Cafeteria - IIT Bombay's very own restaurant to talk about the viability of Oleo Oil as a product and how to find a market fit for various customer segments.
Business Model Canvas
Using the Business Model Canvas, we broke-down our business idea into smaller sections and brainstormed on them individually!