GROWING FUTURE: Big Data in AgroTech

We provide Agro-commerce big data, to the main actors in the supply chain.

CULTIVANDO FUTURO is a platform that provides key info about: production, commerce, offer and demand, matching the key actors in the chain.

Use Case

Pedro is a farmer that uses the platform of Cultivando Futuro to find new buyers to his produce and sell his crops in advance. He also knows what to grow based in market's behavior. Etniko is an exportation company that find suppliers to their needs in fruits as their international buyers demand. Rionegro is a municipality in Colombia that uses the platform to coordinate their development plans and use agro-date as guidance for the development of the region's produce. All this actors can use the information provided by the platform to improve their businesses and find suppliers, buyers and coordinate their efforts.


80% of the world's food is produced by families of farmers, but unfortunately they are the most exposed to unfair trade by middle men and speculation of the markets. By opening a new channel of commercialization and easy data analysis of the production and market behavior, all the supply chain actors can improve their productivity and reduce food waste, taking better decisions based in data. Imagine the impact that our platform can have in both sides of the chain, from producers to all the people that is fed by farmer's produce.

Business Case

Today, organizations are starting to operate the platform, paying a fee for the development of the farmer's communities they're in charge. Also farmers pay a fee of 1USD per month to upload their crops and make their offers.


  1. Improve the efficiency of the food supply chain by connecting all the key actors so they can take better decisions based in data
  2. Open up new channels for direct trading to farmers, so they can access to better market opportunities
  3. Create the first agro-commerce platform that can guide the industry through Big data analysis and Open data visualization

Team Growing Future (Cultivando Futuro)

Bogotá, Colombia

Our Team

Our Mission

We are a team of AgroTech specialists that is looking to disrupt the commercialization in the Agroindustry with massive fair trade, global visibility of farmer's produce, so they can make better trading decisions based in data. Achieving this we can improve millions of famer's families.

Our Background

We started our company 3 years ago, while a farmer's stroke here in Colombia, the were trying to protest against unfair deals and for better conditions for them and their families. This inspired us to use technology so we can create a better channel of commercialization and provide the key actors in the supply chain with information so they can make better decisions, access to a network of customers and to a better economic profit while avoiding unnecessary middle men. We are participating in this challenge because we want to take part of the change in agroindustry and while we had won some entrepreneurship competitions, we believe that Thought for Food can connect us with specialists in the sector with whom we can establish alliances to connect our companies and achieve a broader impact in the food supply chain.

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.